Marketing Data Analyst II

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Marketing Data Analyst II analyzes and interprets marketing data to support strategic decision-making and drive business objectives. Develops data mining architectures and methodologies to collect, clean, and analyze large datasets for insights into market trends and consumer behavior. Being a Marketing Data Analyst II utilizes programming languages, statistical modeling, and advanced analytics to interpret unstructured data into actionable marketing insights. Ensures data collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Additionally, Marketing Data Analyst II collaborates with marketing, product development, and other business functions to ensure alignment between data insights and business strategies. Requires a bachelor's degree. Typically reports to a manager. The Marketing Data Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Data Analyst II typically requires 2-4 years of related experience.