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Marketing Data Analyst II Salary in the United States

How much does a Marketing Data Analyst II make in the United States?

As of August 01, 2026, the average salary for a Marketing Data Analyst II in the United States is $79,172 per year, which breaks down to an hourly rate of $38.

However, a Marketing Data Analyst II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $94,668
  • Majority Range (25th-75th percentile): $68,174 to $87,283
  • Entry-Level (10th percentile): $58,161
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Data Analyst II Salaries

A Marketing Data Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Data Analyst II Salaries?

Experience is a primary driver of a Marketing Data Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Data Analyst I (0-2 years): $67,844
  • Marketing Data Analyst II (2-4 years): $79,172
  • Marketing Data Analyst III (4-7 years): $94,257
  • Marketing Data Analyst IV (7+ years): $126,710
  • Marketing Data Analyst V (7-10 years): $154,769
Job Role Years of Experience Average Salary
Marketing Data Analyst I0-2 years$67,844
Marketing Data Analyst II2-4 years$79,172
Marketing Data Analyst III4-7 years$94,257
Marketing Data Analyst IV7+ years$126,710
Marketing Data Analyst V7-10 years$154,769
View as Graph

How Do Marketing Data Analyst IIs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Analyst IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $87,659.
  • California: $87,327.
  • Massachusetts: $86,163.

Top Paying Cities for Marketing Data Analyst II

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $99,860
  • San Francisco: $98,766
  • Oakland: $96,685

Marketing Data Analyst II Salary by Company Size: Startups vs. Enterprise

Marketing Data Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $88,628. While startup companies pay approximate $74,978.

Marketing Data Analyst II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $74,978
Growth Stage 51~500 $79,298
Established 501~5000 $85,587
Enterprise 5000+ $88,628

Marketing Data Analyst II Salary by Industry: Top Paying Sectors

For Marketing Data Analyst II roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Insurance sectors offer the strongest compensation, at 25% above the average. In contrast, Marketing Data Analyst positions in Hospitality & Leisure or MFG Nondurable typically offer lower base pay, as these industries often view Marketing Data Analyst II as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Data Analyst II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$98,965$48.025%
Insurance$95,006$46.020%
Energy & Utilities$87,089$42.010%
Financial Services$87,089$42.010%
Internet$87,089$42.010%

Marketing Data Analyst II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Data Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$68,174
Average $79,172/year
$87,283
$5,681
Average $6,598/month
$7,274
$1,311
Average $1,523/week
$1,679
$33
Average $38/hour
$42
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $87,283 $7,274 $1,679 $42
Average $79,172 $6,598 $1,523 $38
25th Percentile $68,174 $5,681 $1,311 $33

Marketing Data Analyst II Salary Growth & Career Path

Marketing Data Analyst II

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Marketing Data Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Marketing Data Analyst III $94,257 19%
Market Research Analyst III $101,634 28%

Most common benefits for Marketing Data Analyst II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Data Analyst II

Here are companies hiring for Marketing Data Analyst II and their salaries, click below for more details.

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FAQ about Marketing Data Analyst II

1. Where can a Marketing Data Analyst II earn the most?

A Marketing Data Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analyst II earns the most in San Jose, CA, where the annual salary of a Marketing Data Analyst II is $99,860.

2. What is the highest pay for Marketing Data Analyst II?

The highest pay for Marketing Data Analyst II is $94,668.

3. What is the lowest pay for Marketing Data Analyst II?

The lowest pay for Marketing Data Analyst II is $58,161.

4. What are the responsibilities of Marketing Data Analyst II?

Analyzes and interprets marketing data to support strategic decision-making and drive business objectives. Develops data mining architectures and methodologies to collect, clean, and analyze large datasets for insights into market trends and consumer behavior. Utilizes programming languages, statistical modeling, and advanced analytics to interpret unstructured data into actionable marketing insights. Ensures data collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Collaborates with marketing, product development, and other business functions to ensure alignment between data insights and business strategies. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Marketing Data Analyst II?

The Biotechnology industry offers the highest average compensation for Marketing Data Analyst II roles, with salaries approximately 25% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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