Also referred to as:
Vice President of Digital and E-commerce Marketing, Vice President of E-commerce
Requirements and Responsibilities
VP of E-Commerce develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being a VP of E-Commerce identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, VP of E-Commerce prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to top management. The VP of E-Commerce manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of E-Commerce typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
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