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Digital Metrics/Analytics Marketing Analyst I Salary in the United States

How much does a Digital Metrics/Analytics Marketing Analyst I make in the United States?

As of September 01, 2026, the average salary for a Digital Metrics/Analytics Marketing Analyst I in the United States is $60,060 per year, which breaks down to an hourly rate of $29.

However, a Digital Metrics/Analytics Marketing Analyst I's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $69,345
  • Majority Range (25th-75th percentile): $54,190 to $64,920
  • Entry-Level (10th percentile): $48,846
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Digital Metrics/Analytics Marketing Analyst I Salaries

A Digital Metrics/Analytics Marketing Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Metrics/Analytics Marketing Analyst Salaries?

Experience is a primary driver of a Digital Metrics/Analytics Marketing Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Metrics/Analytics Marketing Analyst I (0-2 years): $60,056
  • Digital Customer Acquisition Analyst II (2-4 years): $70,642
  • Digital Customer Acquisition Analyst III (4-7 years): $101,441
  • Digital Marketing Specialist IV (7+ years): $119,756
  • Digital Customer Acquisition Team Leader (7+ years): $103,840
Job Role Years of Experience Average Salary
Digital Metrics/Analytics Marketing Analyst I0-2 years$60,056
Digital Customer Acquisition Analyst II2-4 years$70,642
Digital Customer Acquisition Analyst III4-7 years$101,441
Digital Marketing Specialist IV7+ years$119,756
Digital Customer Acquisition Team Leader7+ years$103,840
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How Do Digital Metrics/Analytics Marketing Analyst I Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Metrics/Analytics Marketing Analyst Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $66,500.
  • California: $66,250.
  • Massachusetts: $65,360.

Top Paying Cities for Digital Metrics/Analytics Marketing Analyst Is

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $75,750
  • San Francisco: $74,920
  • Oakland: $73,350

What Skills Can Increase a Digital Metrics/Analytics Marketing Analyst I's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.26% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Digital Media (Mentioned in 2.21% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
  • Digital Advertising (Mentioned in 1.61% Job Postings): Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.
Skills Demand Percentage
Insight 4.26%
Digital Media 2.21%
Digital Advertising 1.61%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Metrics/Analytics Marketing Analyst I's salary.

  • Consulting: Can increase your salary by up to 7%.
  • Analytical Skills: Can increase your salary by up to 6%.
  • Commitment: Can increase your salary by up to 5%.
Skill Salary Salary % Increase
Consulting $64,264
7%
Analytical Skills $63,664
6%
Commitment $63,063
5%
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Digital Metrics/Analytics Marketing Analyst I Salary by Company Size: Startups vs. Enterprise

Digital Metrics/Analytics Marketing Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $67,120. While startup companies pay approximate $56,776.

Digital Metrics/Analytics Marketing Analyst I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $56,776
Growth Stage 51~500 $60,047
Established 501~5000 $64,812
Enterprise 5000+ $67,120

Digital Metrics/Analytics Marketing Analyst I Salary by Industry: Top Paying Sectors

For Digital Metrics/Analytics Marketing Analyst I roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 20% above the average. In contrast, Digital Metrics/Analytics Marketing Analyst positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Digital Metrics/Analytics Marketing Analyst I as a support function rather than a direct revenue driver.

The top paying industries for a Digital Metrics/Analytics Marketing Analyst I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$72,072$35.020%
Biotechnology$72,072$35.020%
Energy & Utilities$72,072$35.020%
Financial Services$72,072$35.020%
Healthcare$72,072$35.020%

Digital Metrics/Analytics Marketing Analyst I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Metrics/Analytics Marketing Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$54,190
Average $60,060/year
$64,920
$4,516
Average $5,005/month
$5,410
$1,042
Average $1,155/week
$1,248
$26
Average $29/hour
$31
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $64,920 $5,410 $1,248 $31
Average $60,060 $5,005 $1,155 $29
25th Percentile $54,190 $4,516 $1,042 $26

Most common benefits for Digital Metrics/Analytics Marketing Analyst I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Digital Metrics/Analytics Marketing Analyst I

Here are companies hiring for Digital Metrics/Analytics Marketing Analyst I and their salaries, click below for more details.

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FAQ about Digital Metrics/Analytics Marketing Analyst I

1. What industry pays the highest salary for Digital Metrics/Analytics Marketing Analyst I?

The Aerospace & Defense industry offers the highest average compensation for Digital Metrics/Analytics Marketing Analyst I roles, with salaries approximately 20% above the market median.

2. How much does a marketing analyst earn in the USA?

In the USA, a Digital Metrics/Analytics Marketing Analyst typically earns between $58,250 and $71,490 annually, with a median salary of around $64,470. This reflects a more focused range compared to broader marketing analyst salaries, which can reach up to $113,500 for top earners.

3. Does digital marketing require coding?

Coding plays a crucial role in digital marketing, enabling marketers to create and customize digital assets like websites, landing pages, and email templates. As a Digital Metrics/Analytics Marketing Analyst, you can expect a salary ranging from $58,250 to $71,490, with a midpoint of $64,470, reflecting the demand for technical skills in the field.

4. Is Digital Marketing Analyst a good career?

Digital Marketing Analyst can be a rewarding career, especially if you have a passion for data. With a salary range from $58,250 to $71,490, it offers competitive compensation. If you enjoy analyzing metrics from tools like Google Analytics, this role could be a great fit for you. However, if numbers don't excite you, it may not be the right path.

5. Does digital marketing pay well in USA?

Digital marketing salaries in the USA can vary. For a Digital Metrics/Analytics Marketing Analyst, the salary ranges from a minimum of $58,250 to a maximum of $71,490, with a midpoint of $64,470. While some roles may offer higher compensation, this range reflects the typical earnings for analysts in the field.

6. Is being a marketing analyst stressful?

Being a marketing analyst can indeed be stressful. Analysts face pressure to deliver results, especially when campaigns underperform or products fail to sell as expected. With salaries ranging from $58,250 to $71,490, the financial stakes can add to the stress, as analysts strive to meet expectations and drive successful outcomes for their teams.

7. What is a digital marketing analyst?

A Digital Marketing Analyst analyzes a company's digital marketing performance and proposes strategies to enhance effectiveness and maximize returns. With a data-driven mindset, they interpret data to generate actionable insights. The salary for this role typically ranges from $58,250 to $71,490, with a midpoint of $64,470.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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