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Sales Lead Generation Supervisor Salary in the United States

How much does a Sales Lead Generation Supervisor make in the United States?

As of July 01, 2026, the average salary for a Sales Lead Generation Supervisor in the United States is $93,300 per year, which breaks down to an hourly rate of $45.

However, a Sales Lead Generation Supervisor's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $117,754
  • Majority Range (25th-75th percentile): $79,600 to $106,100
  • Entry-Level (10th percentile): $67,127
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View as table View as graph 25% $79,600 10% $67,127 90% $117,754 75% $106,100 $93,300 50%(Median) Didn’t find job title? Click

Sales Lead Generation Supervisor Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $106,100 $8,842 $2,040 $51
Average $93,300 $7,775 $1,794 $45
25th Percentile $79,600 $6,633 $1,531 $38
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Key Factors That Influence Sales Lead Generation Supervisor Salaries

A Sales Lead Generation Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.

How Experience Level Affects Sales Lead Generation Supervisor Salaries?

Experience is a primary driver of a Sales Lead Generation Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Sales Lead Generation Analyst I (0-2 years): $56,337
  • Sales Lead Generation Analyst II (2-4 years): $69,191
  • Sales Lead Generation Analyst III (4-7 years): $89,547
  • Sales Lead Generation Supervisor (7+ years): $93,244
  • Sales Lead Generation Manager (7+ years): $108,041
Job Role Years of Experience Average Salary
Sales Lead Generation Analyst I0-2 years$56,337
Sales Lead Generation Analyst II2-4 years$69,191
Sales Lead Generation Analyst III4-7 years$89,547
Sales Lead Generation Supervisor7+ years$93,244
Sales Lead Generation Manager7+ years$108,041
$56,337 Sales Lea...
$69,191 Sales Lea...
$89,547 Sales Lea...
$93,244 Sales Lea...
$108,041 Sales Lea...
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What Am I Worth?

How Do Sales Lead Generation Supervisor Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Lead Generation Supervisors. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $103,300.
  • California: $102,900.
  • Massachusetts: $101,500.

Top Paying Cities for Sales Lead Generation Supervisors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $117,700
  • San Francisco: $116,400
  • Oakland: $113,900

Sales Lead Generation Supervisor Salary by Company Size: Startups vs. Enterprise

Sales Lead Generation Supervisor salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $104,355. While startup companies pay approximate $88,253.

Sales Lead Generation Supervisor Salary by Company Size

Company Size Employees Average Salary
Startup1~50$88,253
Growth Stage51~500$93,342
Established501~5000$100,775
Enterprise5000+$104,355

Sales Lead Generation Supervisor Salary by Industry: Top Paying Sectors

For Sales Lead Generation Supervisor roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 20% above the average. In contrast, Sales Lead Generation Supervisor positions in Hospitality & Leisure or Retail & Wholesale typically offer lower base pay, as these industries often view Sales Lead Generation Supervisor as a support function rather than a direct revenue driver.

The top paying industries for a Sales Lead Generation Supervisor

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$112,247$54.020%
Financial Services$107,757$52.015%
Transportation$106,859$51.015%
Construction$103,268$50.011%
Energy & Utilities$100,574$48.08%

Sales Lead Generation Supervisor Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Lead Generation Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Sales Lead Generation Supervisor Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Sales Lead Generation Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Sales Lead Generation Supervisor Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Sales Lead Generation Manager $108,100 16%
Manager of Sales Support $108,100 16%

Most common benefits for Sales Lead Generation Supervisor

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Sales Lead Generation Supervisor

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FAQ about Sales Lead Generation Supervisor

1. What industry pays the highest salary for Sales Lead Generation Supervisor?

The Software & Networking industry offers the highest average compensation for Sales Lead Generation Supervisor roles, with salaries approximately 20% above the market median.

2. Is lead generation specialist a good career?

A career as a lead generation specialist can be rewarding, with salaries ranging from $75,100 to $109,900, depending on experience and skills. The entry barriers are low, making it accessible for those with the right abilities to understand target audiences and products. This role offers growth potential and a solid income, making it a viable career choice.

3. How much does a sales lead earn in the US?

In the US, a Sales Lead Generation Supervisor typically earns between $75,100 and $109,900 annually, with a median salary of $93,500. This reflects a more specialized role compared to general sales leads, which can vary widely in earnings.

4. How much does a lead generation specialist make in the US?

As of now, the salary for a Sales Lead Generation Supervisor in the United States ranges from $75,100 to $109,900 annually, with a median salary of $93,500. This translates to approximately $36.06 to $52.83 per hour, or $1,442 to $2,291 per week.

5. What is paid lead generation?

Lead generation through paid advertising is a popular method for businesses aiming to grow and scale. This approach enables companies to reach a large, targeted audience quickly and generate leads almost immediately. For roles like Sales Lead Generation Supervisor, salaries range from $75,100 to $109,900, reflecting the importance of effective lead generation strategies.

6. What is the highest salary for lead generation?

The highest salary for a Sales Lead Generation Supervisor is $109,900 per year. The salary range typically falls between $75,100 and $93,500, reflecting the varying levels of experience and expertise in the field.

7. What is the commission rate for lead generation?

Typical commission rates for lead generation range from 5% to 20% of the sale value or $50 to $1,000 per lead, depending on the industry and lead value. For a Sales Lead Generation Supervisor, salaries range from $75,100 to $109,900, with a midpoint of $93,500, reflecting the importance of effective lead generation in driving sales.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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