As of August 01, 2026, the average hourly rate for a Website Producer II in the United States is $47, which translates to an annual salary of about $97,089.
However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:
Website Producer II Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
|---|---|---|---|---|
| 75th Percentile | $112,962 | $9,414 | $2,172 | $54 |
| Average | $97,089 | $8,091 | $1,867 | $47 |
| 25th Percentile | $86,922 | $7,244 | $1,672 | $42 |
A Website Producer II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Website Producer II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Line Producer I - Web | 0-2 years | $70,902 |
| Website Producer II | 2-4 years | $97,089 |
| Line Producer III - Web | 4-7 years | $112,532 |
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Leadership | 4.32% |
| Video Production | 2.33% |
| Casting | 1.33% |
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Website Producer II's salary.
| Skill | Salary | Salary % Increase |
|---|---|---|
| Onboarding | $111,652 | |
| Bidding | $109,711 | |
| Partnering | $109,711 |
Website Producer II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $108,686. While startup companies pay approximate $91,945.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $91,945 |
| Growth Stage | 51~500 | $97,243 |
| Established | 501~5000 | $104,955 |
| Enterprise | 5000+ | $108,686 |
Your level of education can impact your salary potential. While many Website Producer II enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for an Website Producer II with a Bachelor's Degree is between $92,173 and $101,627.
| Typical Education for Website Producer II | |
|---|---|
| Degree Level | % of user with this level of education |
| No Diploma | 12.5% |
| High School | 12.5% |
| Associates | 25.0% |
| Bachelors | 37.5% |
| Masters | 25.0% |
| Doctorate | 0.0% |
Understanding how a Website Producer II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $112,962 | $9,414 | $2,172 | $54 |
| Average | $97,089 | $8,091 | $1,867 | $47 |
| 25th Percentile | $86,922 | $7,244 | $1,672 | $42 |
Salaries for a Website Producer II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $81,497 in 2023 to around $81,539 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Website Producer II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 | View More |
| 2023 | $81,497 |
| 2024 | $82,061 |
| 2025 | $81,539 |
| 2026 |
View More
|
| 2027 |
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|
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Develops and maintains the visual layout of corporate marketing sites. Formats and deploys web pages using standardized style sheets to ensure a consistent brand aesthetic. Administers site maintenance, manages content and functionality updates, documents configurations, and partners with IT to implement complex architectural updates. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Video Production: Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production). Currently, the majority of video content is captured through electronic media like an SD card for consumer grade cameras, or on solid state storage and flash storage for professional grade cameras. Video content that is distributed digitally often appears in common formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx).
Casting: Casting is a manufacturing process in which a liquid material is usually poured into a mold, which contains a hollow cavity of the desired shape, and then allowed to solidify. It is used for making complex shapes that would be otherwise difficult.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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