Junior Media Planner Salary in the United States

How much does a Junior Media Planner make in the United States?

As of July 01, 2026, the average salary for a Junior Media Planner in the United States is $39,590 per year, which breaks down to an hourly rate of $19.

However, a Junior Media Planner's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $45,524
  • Majority Range (25th-75th percentile): $36,387 to $42,696
  • Entry-Level (10th percentile): $33,470
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View as table View as graph 25% $36,387 10% $33,470 90% $45,524 75% $42,696 $39,590 50%(Median) Didn’t find job title? Click

Junior Media Planner Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $42,696 $3,558 $821 $21
Average $39,590 $3,299 $761 $19
25th Percentile $36,387 $3,032 $700 $17
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Key Factors That Influence Junior Media Planner Salaries

A Junior Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Junior Media Planner Salaries?

Experience is a primary driver of a Junior Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $40,034
  • Early Career (1-2 years): $40,356
  • Mid-Level (2-4 years): $41,103
  • Senior-Level (5-8 years): $41,252
  • Expert (over 8 years): $41,352
Levels Salary
Entry Level Junior Media Planner$40,034
Intermediate Level Junior Media Planner$40,356
Senior Level Junior Media Planner$41,103
Specialist Level Junior Media Planner$41,252
Expert Level Junior Media Planner$41,352
$40,034 0 yr
$40,356 < 2 yrs
$41,103 2-4 yrs
$41,252 5-8 yrs
$41,352 > 8 yrs
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What Am I Worth?

How Do Junior Media Planner Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Junior Media Planners. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $43,834.
  • California: $43,667.
  • Massachusetts: $43,085.

Top Paying Cities for Junior Media Planners

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $49,934
  • San Francisco: $49,388
  • Oakland: $48,347

What Skills Can Increase a Junior Media Planner's Salary?

Demanded Skills for the Role:

  • Accountability (Mentioned in 5.46% Job Postings): Setting and holding oneself and others to stated expectations by associating tasks with our business's mission, values, and goals.
  • Business Analysis (Mentioned in 2.85% Job Postings): Analyzing an organization's structure, process, technology, and capabilities to determine changes needed for achieving organizational goals.
  • Research and Development (Mentioned in 2.85% Job Postings): Research and development (R&D, R+D, or R'n'D), known in Europe as research and technological development (RTD), refers to innovative activities undertaken by corporations or governments in developing new services or products, or improving existing services or products. Research and development constitutes the first stage of development of a potential new service or the production process. R&D activities differ from institution to institution, with two primary models of an R&D department either staffed by engineers and tasked with directly developing new products, or staffed with industrial scientists and tasked with applied research in scientific or technological fields, which may facilitate future product development. R&D differs from the vast majority of corporate activities in that it is not intended to yield immediate profit, and generally carries greater risk and an uncertain return on investment. However R&D is crucial for acquiring larger shares of the market through the marketisation of new products.
See More Skills
Skills Demand Percentage
Accountability 5.46%
Business Analysis 2.85%
Research and Development 2.85%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Junior Media Planner's salary.
  • Project Management: Can increase your salary by up to 51%.
  • Workforce Development: Can increase your salary by up to 32%.
  • Alignment: Can increase your salary by up to 30%.
Skill Salary Salary % Increase
Project Management
$59,780
51%
Workforce Development
$52,258
32%
Alignment
$51,466
30%
Salesforce
$50,675
28%
Relationship Management
$50,279
27%
Public Speaking
$49,487
25%
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Junior Media Planner Salary by Industry: Top Paying Sectors

For Junior Media Planner roles, the industry you choose can impact your earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Insurance, offers compensation 20% above the average. Conversely, Junior Media Planner positions in Financial Services typically offer lower base pay, as this sector often view Junior Media Planner as a support function rather than a direct revenue driver.

The top paying industry for a Junior Media Planner

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Insurance$47,508$23.020%

How Education impacts a Junior Media Planner's Salary?

Your level of education can impact your salary potential. While many Junior Media Planners enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Junior Media Planner with a Associate's Degree is between $47,838 and $51,089).

Junior Media Planner Salaries by Degree Level

Typical Education for Junior Media Planner
Degree Level % of user with this level of education
No Diploma 47.8%
High School 47.8%
Associates 17.4%
Bachelors 30.4%
Masters 4.3%
Doctorate 0.0%
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Junior Media Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Junior Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Salary Trends for Junior Media Planner

Salaries for a Junior Media Planner can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $35,354 in 2023 to around $34,428 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Junior Media Planner salary trends, .

Average Annual Salary of Junior Media Planner Over Time

2022
$???
2023
$35,354
2024
$34,988
2025
$34,428
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $35,354
2024 $34,988
2025 $34,428
2026
View More
2027
View More

Most common benefits for Junior Media Planner

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Junior Media Planner

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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