How much does an Online Merchant make in the United States?
As of October 01, 2026, the average salary for an Online Merchant in the United States is $43,348 per year, which breaks down to an hourly rate of $21.
However, an Online Merchant's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $51,246
Majority Range (25th-75th percentile): $39,918 to $47,482
Key Factors That Influence Online Merchant Salaries
An Online Merchant's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how geographic location
and company size
can directly affect your earning potential.
How Do Online Merchant Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Online Merchants. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $54,675
San Francisco: $54,076
Oakland: $52,937
San Jose, CA$54,675
San Francisco, CA$54,076
Oakland, CA$52,937
New York, NY$49,911
Paramus, NJ$49,304
Queens Village, NY$49,302
Passaic, NJ$49,260
Bergenfield, NJ$49,256
Stamford, CT$49,161
Huntington, NY$49,143
Newark, NJ$48,823
Bridgeport, CT$48,732
Vallejo, CA$48,645
New Brunswick, NJ$48,628
Petaluma, CA$48,602
Middlesex, NJ$48,520
Somerset, NJ$48,489
Santa Cruz, CA$48,433
Boston, MA$48,168
Monterey, CA$48,016
Seattle, WA$47,917
Santa Rosa, CA$47,908
Los Angeles, CA$47,895
Juneau, AK$47,783
Washington, DC$47,735
Orange, CA$47,581
Santa Ana, CA$47,466
Long Beach, CA$47,423
Anaheim, CA$47,414
Anchorage, AK$47,392
Santa Maria, CA$47,262
Everett, WA$47,254
Danbury, CT$47,101
Bremerton, WA$47,041
Tacoma, WA$46,885
New Suffolk, NY$46,884
Sacramento, CA$46,872
Santa Barbara, CA$46,825
Trenton, NJ$46,777
San Diego, CA$46,777
Brockton, MA$46,729
Fairbanks, AK$46,623
Lompoc, CA$46,513
Lowell, MA$46,477
Ventura, CA$46,469
Nashua, NH$46,460
Stockton, CA$46,456
Modesto, CA$46,140
Poughkeepsie, NY$46,044
Olympia, WA$45,962
Kennewick, WA$45,962
New Haven, CT$45,945
Lawrence, MA$45,789
Hartford, CT$45,745
Riverside, CA$45,737
New Bedford, MA$45,693
Richland, WA$45,693
Bakersfield, CA$45,633
San Bernardino, CA$45,615
New Britain, CT$45,611
Atlantic City, NJ$45,611
New London, CT$45,594
Norwich, CT$45,581
Portsmouth, NH$45,572
Boulder, CO$45,480
Portland, OR$45,420
Worcester, MA$45,416
Minneapolis, MN$45,281
Philadelphia, PA$45,221
Honolulu, HI$45,078
Saint Paul, MN$45,057
Vineland, NJ$45,047
Providence, RI$44,922
Chicago, IL$44,796
Bellingham, WA$44,744
Springfield, MA$44,709
Baltimore, MD$44,696
Chico, CA$44,588
Pittsfield, MA$44,471
Manchester, NH$44,388
Spokane, WA$44,198
Denver, CO$44,193
Albany, NY$43,990
Troy, NY$43,972
Nassau, NY$43,926
Schenectady, NY$43,881
Wilmington, DE$43,847
Burlington, VT$43,786
Salem, OR$43,769
Portland, ME$43,634
Yakima, WA$43,591
Rochester, MN$43,456
Reno, NV$43,435
Fresno, CA$43,435
Milwaukee, WI$43,396
Detroit, MI$43,352
Ann Arbor, MI$43,345
Allentown, PA$43,339
Colorado Springs, CO$43,266
Syracuse, NY$43,244
Carson City, NV$43,244
Houston, TX$43,183
Eugene, OR$43,162
Gary, IN$43,110
Springfield, OR$43,075
Bismarck, ND$43,066
Galveston, TX$43,036
Medford, OR$42,971
Fort Collins, CO$42,954
Concord, NH$42,932
Austin, TX$42,919
Mesa, AZ$42,828
Reading, PA$42,824
Phoenix, AZ$42,819
Dallas, TX$42,806
Saint Cloud, MN$42,765
Madison, WI$42,707
Utica, NY$42,590
Rochester, NY$42,520
Des Moines, IA$42,516
Raleigh, NC$42,511
Atlanta, GA$42,446
Battle Creek, MI$42,433
Salt Lake City, UT$42,420
Lancaster, PA$42,355
Harrisburg, PA$42,295
Kansas City, MO$42,251
Champaign, IL$42,243
Kansas City, KS$42,243
Fort Worth, TX$42,238
Columbus, OH$42,231
Boca Raton, FL$42,221
Pittsburgh, PA$42,204
Richmond, VA$42,186
Indianapolis, IN$42,178
Cleveland, OH$42,173
Las Vegas, NV$42,121
Cincinnati, OH$42,121
Petersburg, VA$42,056
Huntsville, AL$41,991
Lansing, MI$41,962
Lebanon, PA$41,957
Pueblo, CO$41,952
Appleton, WI$41,939
Buffalo, NY$41,922
Dayton, OH$41,909
Racine, WI$41,900
Charlotte, NC$41,896
Saint Louis, MO$41,883
York, PA$41,857
Elkhart, IN$41,857
Gastonia, NC$41,849
Billings, MT$41,838
Beaumont, TX$41,827
Lorain, OH$41,818
Benton Harbor, MI$41,809
Toledo, OH$41,801
Binghamton, NY$41,779
Rock Hill, SC$41,775
Rockford, IL$41,753
Springfield, IL$41,736
Elyria, OH$41,731
Fargo, ND$41,731
Flagstaff, AZ$41,701
Fort Lauderdale, FL$41,675
Duluth, MN$41,649
Miami, FL$41,649
Cheyenne, WY$41,619
Grand Forks, ND$41,619
Bangor, ME$41,523
Cedar Rapids, IA$41,475
Durham, NC$41,457
Louisville, KY$41,454
Grand Rapids, MI$41,445
Hialeah, FL$41,441
Casper, WY$41,380
Scranton, PA$41,328
New Orleans, LA$41,315
Virginia Beach, VA$41,311
Akron, OH$41,289
Peoria, IL$41,233
Sarasota, FL$41,224
Nashville, TN$41,194
Omaha, NE$41,194
Green Bay, WI$41,194
Baton Rouge, LA$41,172
Charleston, SC$41,163
Jamestown, NY$41,142
Davenport, IA$41,142
Tucson, AZ$41,120
Saint Petersburg, FL$41,094
Tampa, FL$41,085
Evansville, IN$41,059
Port Arthur, TX$41,059
Bradenton, FL$41,042
Santa Fe, NM$40,964
Orlando, FL$40,886
Clearwater, FL$40,873
Canton, OH$40,782
La Crosse, WI$40,782
Albuquerque, NM$40,756
Newport News, VA$40,752
High Point, NC$40,739
Ogden, UT$40,721
Corpus Christi, TX$40,687
Norfolk, VA$40,661
Laramie, WY$40,661
Rock Island, IL$40,635
Saginaw, MI$40,626
Jacksonville, FL$40,622
Salisbury, NC$40,613
Boise, ID$40,604
Moline, IL$40,582
Fort Myers, FL$40,569
Memphis, TN$40,561
Tulsa, OK$40,539
Waterloo, IA$40,513
Spartanburg, SC$40,470
Lincoln, NE$40,448
Fort Wayne, IN$40,439
Provo, UT$40,435
Cedar Falls, IA$40,383
San Antonio, TX$40,366
Greensboro, NC$40,348
South Bend, IN$40,344
Savannah, GA$40,296
Muskegon, MI$40,279
Birmingham, AL$40,275
Winston Salem, NC$40,253
Lake Charles, LA$40,149
Anderson, IN$40,140
Lexington, KY$40,127
Augusta, GA$40,114
Greenville, SC$40,114
Lima, OH$40,080
Wichita, KS$40,075
Tuscaloosa, AL$40,075
Columbia, SC$40,036
Springfield, OH$40,028
Asheville, NC$39,958
Bloomington, IN$39,928
Knoxville, TN$39,772
Shreveport, LA$39,768
Wilmington, NC$39,711
Roanoke, VA$39,711
Topeka, KS$39,633
Frankfort, KY$39,628
Oklahoma City, OK$39,598
Chillicothe, OH$39,581
Longview, TX$39,577
Melbourne, FL$39,572
Sioux Falls, SD$39,503
Mobile, AL$39,499
Terre Haute, IN$39,481
Altoona, PA$39,455
Amarillo, TX$39,425
Killeen, TX$39,412
Fayetteville, AR$39,377
Chattanooga, TN$39,364
Sioux City, IA$39,325
Idaho Falls, ID$39,317
Lynchburg, VA$39,282
Gainesville, FL$39,226
Portsmouth, OH$39,204
Little Rock, AR$39,195
Lafayette, LA$39,178
Youngstown, OH$39,178
Daytona Beach, FL$39,152
Clarksville, TN$39,148
Pensacola, FL$39,143
Temple, TX$39,140
Hopkinsville, KY$39,013
Erie, PA$39,005
Florence, SC$38,987
Charleston, WV$38,918
Great Falls, MT$38,896
Macon, GA$38,836
Tallahassee, FL$38,831
Fayetteville, NC$38,823
Waco, TX$38,814
Helena, MT$38,784
Pine Bluff, AR$38,767
Vincennes, IN$38,714
Lubbock, TX$38,697
Alamogordo, NM$38,671
Twin Falls, ID$38,632
Rapid City, SD$38,619
Jackson, MS$38,541
Huntington, WV$38,538
Greenville, MS$38,536
Parkersburg, WV$38,492
Montgomery, AL$38,484
Wichita Falls, TX$38,441
Springfield, MO$38,441
Biloxi, MS$38,419
Monroe, LA$38,376
Johnstown, PA$38,346
Sumter, SC$38,328
Columbus, GA$38,324
Pascagoula, MS$38,242
Abilene, TX$38,242
Kingsport, TN$38,129
Albany, GA$38,129
Gulfport, MS$38,116
Alexandria, LA$37,973
Fort Smith, AR$37,865
El Paso, TX$37,748
Las Cruces, NM$37,552
Harlingen, TX$37,442
Pocatello, ID$37,435
Florence, AL$37,379
Brownsville, TX$37,370
Mcallen, TX$37,279
Dothan, AL$37,219
Columbus, MS$36,961
Altus, OK$36,759
Lawton, OK$36,677
Pierre, SD$36,521
What Skills Can Increase an Online Merchant's Salary?
Demanded Skills for the Role:
Analysis (Mentioned in 3.63% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
HTML (Mentioned in 2.35% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.
Adobe (Mentioned in 1.5% Job Postings): A mixture of wet earth and grass made into bricks and dried in the sun, used to build houses. It originated from the oral form of Arabic al-tob, meaning "brick," It is the first materials used to create buildings in the 8th century B.C
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on an Online Merchant's salary.
Storytelling: Can increase your salary by up to 39%.
Business Acumen: Can increase your salary by up to 39%.
Prioritization: Can increase your salary by up to 22%.
Online Merchant Salary by Industry: Top Paying Sectors
For Online Merchant roles, the industry you choose can affect earning potential
by as much as 45% (the gap between the highest and lowest paying industries).
Data shows that the Construction and Insurance
sectors offer the strongest compensation, at 25% above the average.
In contrast, Online Merchant positions in Internet or Biotechnology typically offer lower base pay,
as these industries often view Online Merchant as a support function rather than a direct revenue driver.
The top paying industries for an Online Merchant
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Construction
$54,185
$26.0
25%
Insurance
$52,018
$25.0
20%
Healthcare
$49,850
$24.0
15%
Business Services
$47,683
$23.0
10%
MFG Nondurable
$47,683
$23.0
10%
Online Merchant Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how an Online Merchant's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Salaries for an Online Merchant can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $54,392 in 2023
to around $53,248 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Online Merchant salary trends,
.
Average Annual Salary of Online Merchant Over Time
$???
$54,392
$53,804
$53,248
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$54,392
2024
$53,804
2025
$53,248
2026
View More
2027
View More
Most common benefits for Online Merchant
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Online Merchant
Here are companies hiring for Online Merchant and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
Find Your Next Online Merchant Job
Ready to take the next step in your career? Browse thousands of current Online Merchant job openings on our job board. Use the search bar below to find your perfect match.
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FAQ about Online Merchant
1. What industry pays the highest salary for Online Merchant?
The Construction industry offers the highest average compensation for Online Merchant roles,
with salaries approximately 25% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
