Virtual Assistant Salary in the United States

How much does a Virtual Assistant make in the United States?

As of July 01, 2026, the average salary for a Virtual Assistant in the United States is $38,004 per year, which breaks down to an hourly rate of $18.

However, a Virtual Assistant's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $45,282
  • Majority Range (25th-75th percentile): $34,054 to $41,813
  • Entry-Level (10th percentile): $30,458
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View as table View as graph 25% $34,054 10% $30,458 90% $45,282 75% $41,813 $38,004 50%(Median) Didn’t find job title? Click

Virtual Assistant Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $41,813 $3,484 $804 $20
Average $38,004 $3,167 $731 $18
25th Percentile $34,054 $2,838 $655 $16
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Key Factors That Influence Virtual Assistant Salaries

A Virtual Assistant's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Virtual Assistant Salaries?

Experience is a primary driver of a Virtual Assistant's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $38,827
  • Early Career (1-2 years): $90,954
  • Mid-Level (2-4 years): $104,440
  • Senior-Level (5-8 years): $124,765
  • Expert (over 8 years): $169,162
Levels Salary
Virtual A... Level Virtual Assistant$38,827
Meeting/E... Level Virtual Assistant$90,954
Meeting/E... Level Virtual Assistant$104,440
Meeting/E... Level Virtual Assistant$124,765
Meeting/E... Level Virtual Assistant$169,162
$38,827 0 yr
$90,954 < 2 yrs
$104,440 2-4 yrs
$124,765 5-8 yrs
$169,162 > 8 yrs
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What Am I Worth?

Top Paying Cities for Virtual Assistants

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $47,934
  • San Francisco: $47,409
  • Oakland: $46,410

What Skills Can Increase a Virtual Assistant's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 11.26% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Event Marketing (Mentioned in 2.83% Job Postings): Event marketing is the experiential marketing of a brand, service, or product through promotional events. It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events. Trade shows are an example of event marketing.
  • Brand Awareness (Mentioned in 1.58% Job Postings): Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
See More Skills
Skills Demand Percentage
Customer Service 11.26%
Event Marketing 2.83%
Brand Awareness 1.58%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Virtual Assistant's salary.
  • Fundraising: Can increase your salary by up to 17%.
  • PowerPoint: Can increase your salary by up to 14%.
  • Collaboration: Can increase your salary by up to 13%.
Skill Salary Salary % Increase
Fundraising
$44,464
17%
PowerPoint
$43,324
14%
Collaboration
$42,944
13%
Project Management
$42,944
13%
Sales and Marketing
$42,564
12%
Initiative
$42,184
11%
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Virtual Assistant Salary by Industry: Top Paying Sectors

For Virtual Assistant roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Insurance and Healthcare sectors offer the strongest compensation, at 40% above the average. In contrast, Virtual Assistant positions in Internet or Hospitality & Leisure typically offer lower base pay, as these industries often view Virtual Assistant as a support function rather than a direct revenue driver.

The top paying industries for a Virtual Assistant

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Insurance$53,205$26.040%
Healthcare$49,405$24.030%
Edu., Gov't. & Nonprofit$47,505$23.025%
Pharmaceuticals$45,604$22.020%
Biotechnology$43,704$21.015%

Virtual Assistant Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Virtual Assistant's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Salary Trends for Virtual Assistant

Salaries for a Virtual Assistant can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $41,244 in 2023 to around $40,502 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Virtual Assistant salary trends, .

Average Annual Salary of Virtual Assistant Over Time

2022
$???
2023
$41,244
2024
$40,776
2025
$40,502
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $41,244
2024 $40,776
2025 $40,502
2026
View More
2027
View More

Most common benefits for Virtual Assistant

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Virtual Assistant

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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