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Wine Merchandiser Salary in the United States

How much does a Wine Merchandiser make in the United States?

As of October 01, 2026, the average salary for a Wine Merchandiser in the United States is $58,463 per year, which breaks down to an hourly rate of $28.

However, a Wine Merchandiser's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $65,477
  • Majority Range (25th-75th percentile): $52,124 to $62,134
  • Entry-Level (10th percentile): $46,352
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Wine Merchandiser Salaries

A Wine Merchandiser's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Wine Merchandiser Salaries?

Experience is a primary driver of a Wine Merchandiser's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $59,783
  • Early Career (1-2 years): $88,331
  • Mid-Level (2-4 years): $90,322
  • Senior-Level (5-8 years): $123,806
  • Expert (over 8 years): $162,992
Levels Salary
Wine Merc... Level Wine Merchandiser$59,783
Merchandi... Level Wine Merchandiser$88,331
Merchandi... Level Wine Merchandiser$90,322
Merchandi... Level Wine Merchandiser$123,806
Merchandi... Level Wine Merchandiser$162,992
View as Graph

How Do Wine Merchandiser Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Wine Merchandisers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $64,730.
  • California: $64,484.
  • Massachusetts: $63,625.

Top Paying Cities for Wine Merchandisers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $73,739
  • San Francisco: $72,932
  • Oakland: $71,395

What Skills Can Increase a Wine Merchandiser's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 12.75% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Product Knowledge (Mentioned in 1.54% Job Postings): Product knowledge is the ability to communicate information and answer questions about a product or service. It is considered an important knowledge area for any role that puts you in front of customers, investors or the media.
  • Services Marketing (Mentioned in 1.01% Job Postings): Services marketing is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales
Skills Demand Percentage
Customer Service 12.75%
Product Knowledge 1.54%
Services Marketing 1.01%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Wine Merchandiser's salary.

  • Services Marketing: Can increase your salary by up to 15%.
  • Results Oriented: Can increase your salary by up to 15%.
  • Category Management: Can increase your salary by up to 15%.
Skill Salary Salary % Increase
Services Marketing $67,232
15%
Results Oriented $67,232
15%
Category Management $67,232
15%
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Wine Merchandiser Salary by Industry: Top Paying Sectors

For Wine Merchandiser roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the MFG Durable and Construction sectors offer the strongest compensation, at 40% above the average. In contrast, Wine Merchandiser positions in MFG Nondurable or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Wine Merchandiser as a support function rather than a direct revenue driver.

The top paying industries for a Wine Merchandiser

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
MFG Durable$81,848$39.040%
Construction$76,002$37.030%
Internet$73,078$35.025%
Aerospace & Defense$70,155$34.020%
Hospitality & Leisure$67,232$32.015%

How Education impacts a Wine Merchandiser's Salary?

Your level of education can impact your salary potential. While many Wine Merchandisers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Wine Merchandiser with a No Diploma is between $61,099 and $67,620).

Wine Merchandiser Salaries by Degree Level

Typical Education for Wine Merchandiser
Degree Level % of user with this level of education
No Diploma 3.4%
High School 17.7%
Associates 15.8%
Bachelors 57.1%
Masters 5.9%
Doctorate 0.0%
View as Graph

Wine Merchandiser Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Wine Merchandiser's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$52,124
Average $58,463/year
$62,134
$4,344
Average $4,872/month
$5,178
$1,002
Average $1,124/week
$1,195
$25
Average $28/hour
$30
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $62,134 $5,178 $1,195 $30
Average $58,463 $4,872 $1,124 $28
25th Percentile $52,124 $4,344 $1,002 $25

Most common benefits for Wine Merchandiser

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Wine Merchandiser

Here are companies hiring for Wine Merchandiser and their salaries, click below for more details.

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FAQ about Wine Merchandiser

1. What industry pays the highest salary for Wine Merchandiser?

The MFG Durable industry offers the highest average compensation for Wine Merchandiser roles, with salaries approximately 40% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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