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Marketing Analytics Lead Salary in the United States

How much does a Marketing Analytics Lead make in the United States?

As of October 01, 2026, the average salary for a Marketing Analytics Lead in the United States is $111,440 per year, which breaks down to an hourly rate of $54.

However, a Marketing Analytics Lead's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $129,593
  • Majority Range (25th-75th percentile): $102,914 to $120,942
  • Entry-Level (10th percentile): $95,152
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Analytics Lead Salaries

A Marketing Analytics Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Analytics Lead Salaries?

Experience is a primary driver of a Marketing Analytics Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $128,888
  • Early Career (1-2 years): $152,906
  • Mid-Level (2-4 years): $110,741
  • Senior-Level (5-8 years): $138,366
  • Expert (over 8 years): $195,041
Levels Salary
Business ... Level Marketing Analytics Lead$128,888
Business ... Level Marketing Analytics Lead$152,906
Marketing... Level Marketing Analytics Lead$110,741
Business ... Level Marketing Analytics Lead$138,366
Business ... Level Marketing Analytics Lead$195,041
View as Graph

How Do Marketing Analytics Lead Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Analytics Leads. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $123,386.
  • California: $122,918.
  • Massachusetts: $121,280.

Top Paying Cities for Marketing Analytics Leads

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $140,559
  • San Francisco: $139,020
  • Oakland: $136,091

Marketing Analytics Lead Salary by Industry: Top Paying Sectors

For Marketing Analytics Lead roles, the industry you choose can affect earning potential by as much as 55% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 30% above the average. In contrast, Marketing Analytics Lead positions in Telecom or Hospitality & Leisure typically offer lower base pay, as these industries often view Marketing Analytics Lead as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Analytics Lead

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$144,872$70.030%
Energy & Utilities$133,728$64.020%
Financial Services$133,728$64.020%
Internet$128,156$62.015%
Business Services$122,584$59.010%

Marketing Analytics Lead Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Analytics Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$102,914
Average $111,440/year
$120,942
$8,576
Average $9,287/month
$10,079
$1,979
Average $2,143/week
$2,326
$49
Average $54/hour
$58
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $120,942 $10,079 $2,326 $58
Average $111,440 $9,287 $2,143 $54
25th Percentile $102,914 $8,576 $1,979 $49

Most common benefits for Marketing Analytics Lead

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Analytics Lead

Here are companies hiring for Marketing Analytics Lead and their salaries, click below for more details.

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FAQ about Marketing Analytics Lead

1. What industry pays the highest salary for Marketing Analytics Lead?

The Pharmaceuticals industry offers the highest average compensation for Marketing Analytics Lead roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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