Marketing and Research Associate Salary in the United States
How much does a Marketing and Research Associate make in the United States?
As of September 01, 2026, the average salary for a Marketing and Research Associate in the United States is $61,434 per year, which breaks down to an hourly rate of $30.
However, a Marketing and Research Associate's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $70,868
Majority Range (25th-75th percentile): $56,675 to $66,372
Entry-Level (10th percentile): $52,342
10%$52,342
50% (Median)$61,434
90%$70,868
Marketing and Research Associate Salaries by Percentile
Key Factors That Influence Marketing and Research Associate Salaries
A Marketing and Research Associate's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education
and company size
can directly affect your earning potential.
How Experience Level Affects Marketing and Research Associate Salaries?
Experience is a primary driver of a Marketing and Research Associate's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
Entry-Level (less than 1 year): $61,071
Early Career (1-2 years): $72,704
Mid-Level (2-4 years): $101,650
Senior-Level (5-8 years): $134,290
Expert (over 8 years): $107,671
Levels
Salary
Marketing... Level Marketing and Research Associate
$61,071
Market Re... Level Marketing and Research Associate
$72,704
Market Re... Level Marketing and Research Associate
$101,650
Market Re... Level Marketing and Research Associate
$134,290
Market Re... Level Marketing and Research Associate
How Do Marketing and Research Associate Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing and Research Associates. For example, consider the average annual salaries in these key locations:
District of Columbia: $68,020.
California: $67,762.
Massachusetts: $66,859.
District of Columbia$68,020
California$67,762
Massachusetts$66,859
Washington$66,613
New Jersey$66,589
Alaska$66,503
Connecticut$65,655
New York$65,311
Hawaii$64,211
Rhode Island$63,695
Maryland$63,345
Minnesota$62,866
Colorado$62,681
Illinois$62,620
Oregon$62,386
Delaware$62,214
New Hampshire$62,106
Virginia$61,864
Pennsylvania$61,158
Nevada$60,801
North Dakota$60,685
Michigan$60,500
Wisconsin$60,433
Vermont$60,298
Texas$59,923
Maine$59,898
Arizona$59,861
Ohio$59,818
Georgia$59,253
Indiana$58,971
Wyoming$58,915
Utah$58,829
Iowa$58,793
Kansas$58,498
Louisiana$58,412
North Carolina$58,381
Missouri$58,369
Florida$58,129
Montana$58,000
Nebraska$57,877
Kentucky$57,810
South Carolina$57,564
Tennessee$57,410
Idaho$57,349
New Mexico$56,900
Oklahoma$56,802
Alabama$56,440
South Dakota$55,831
Arkansas$55,500
West Virginia$55,321
Mississippi$54,787
Top Paying Cities for Marketing and Research Associates
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $77,487
San Francisco: $76,639
Oakland: $75,023
San Jose, CA$77,487
San Francisco, CA$76,639
Oakland, CA$75,023
New York, NY$70,735
Paramus, NJ$69,875
Queens Village, NY$69,872
Passaic, NJ$69,813
Bergenfield, NJ$69,808
Stamford, CT$69,673
Huntington, NY$69,647
Newark, NJ$69,193
Bridgeport, CT$69,064
Vallejo, CA$68,941
New Brunswick, NJ$68,917
Petaluma, CA$68,880
Middlesex, NJ$68,763
Somerset, NJ$68,720
Santa Cruz, CA$68,640
Boston, MA$68,266
Monterey, CA$68,050
Seattle, WA$67,909
Santa Rosa, CA$67,897
Los Angeles, CA$67,879
Juneau, AK$67,719
Washington, DC$67,651
Orange, CA$67,433
Santa Ana, CA$67,270
Long Beach, CA$67,209
Anaheim, CA$67,197
Anchorage, AK$67,166
Santa Maria, CA$66,982
Everett, WA$66,969
Danbury, CT$66,753
Bremerton, WA$66,668
Tacoma, WA$66,447
New Suffolk, NY$66,446
Sacramento, CA$66,429
Santa Barbara, CA$66,361
Trenton, NJ$66,294
San Diego, CA$66,294
Brockton, MA$66,226
Fairbanks, AK$66,076
Lompoc, CA$65,919
Lowell, MA$65,869
Ventura, CA$65,857
Nashua, NH$65,845
Stockton, CA$65,839
Modesto, CA$65,391
Poughkeepsie, NY$65,255
Olympia, WA$65,139
Kennewick, WA$65,139
New Haven, CT$65,114
Lawrence, MA$64,893
Hartford, CT$64,832
Riverside, CA$64,819
New Bedford, MA$64,758
Richland, WA$64,758
Bakersfield, CA$64,672
San Bernardino, CA$64,647
New Britain, CT$64,641
Atlantic City, NJ$64,641
New London, CT$64,616
Norwich, CT$64,598
Portsmouth, NH$64,586
Boulder, CO$64,456
Portland, OR$64,371
Worcester, MA$64,365
Minneapolis, MN$64,174
Philadelphia, PA$64,088
Honolulu, HI$63,885
Saint Paul, MN$63,856
Vineland, NJ$63,842
Providence, RI$63,664
Chicago, IL$63,486
Bellingham, WA$63,412
Springfield, MA$63,363
Baltimore, MD$63,345
Chico, CA$63,191
Pittsfield, MA$63,025
Manchester, NH$62,909
Spokane, WA$62,638
Denver, CO$62,632
Albany, NY$62,343
Troy, NY$62,319
Nassau, NY$62,253
Schenectady, NY$62,190
Wilmington, DE$62,141
Burlington, VT$62,055
Salem, OR$62,030
Portland, ME$61,840
Yakima, WA$61,778
Rochester, MN$61,588
Reno, NV$61,557
Fresno, CA$61,557
Milwaukee, WI$61,502
Detroit, MI$61,440
Ann Arbor, MI$61,430
Allentown, PA$61,422
Colorado Springs, CO$61,317
Syracuse, NY$61,287
Carson City, NV$61,287
Houston, TX$61,201
Eugene, OR$61,170
Gary, IN$61,096
Springfield, OR$61,047
Bismarck, ND$61,035
Galveston, TX$60,992
Medford, OR$60,900
Fort Collins, CO$60,875
Concord, NH$60,844
Austin, TX$60,826
Mesa, AZ$60,697
Reading, PA$60,691
Phoenix, AZ$60,685
Dallas, TX$60,666
Saint Cloud, MN$60,607
Madison, WI$60,525
Utica, NY$60,359
Rochester, NY$60,261
Des Moines, IA$60,255
Raleigh, NC$60,249
Atlanta, GA$60,156
Battle Creek, MI$60,138
Salt Lake City, UT$60,120
Lancaster, PA$60,027
Harrisburg, PA$59,941
Kansas City, MO$59,880
Champaign, IL$59,868
Kansas City, KS$59,868
Fort Worth, TX$59,861
Columbus, OH$59,851
Boca Raton, FL$59,837
Pittsburgh, PA$59,812
Richmond, VA$59,788
Indianapolis, IN$59,775
Cleveland, OH$59,769
Las Vegas, NV$59,696
Cincinnati, OH$59,696
Petersburg, VA$59,603
Huntsville, AL$59,511
Lansing, MI$59,470
Lebanon, PA$59,462
Pueblo, CO$59,456
Appleton, WI$59,438
Buffalo, NY$59,413
Dayton, OH$59,395
Racine, WI$59,382
Charlotte, NC$59,376
Saint Louis, MO$59,358
York, PA$59,321
Elkhart, IN$59,321
Gastonia, NC$59,309
Billings, MT$59,294
Beaumont, TX$59,278
Lorain, OH$59,266
Benton Harbor, MI$59,253
Toledo, OH$59,241
Binghamton, NY$59,210
Rock Hill, SC$59,204
Rockford, IL$59,173
Springfield, IL$59,149
Elyria, OH$59,143
Fargo, ND$59,143
Flagstaff, AZ$59,100
Fort Lauderdale, FL$59,063
Duluth, MN$59,026
Miami, FL$59,026
Cheyenne, WY$58,983
Grand Forks, ND$58,983
Bangor, ME$58,848
Cedar Rapids, IA$58,780
Durham, NC$58,754
Louisville, KY$58,750
Grand Rapids, MI$58,737
Hialeah, FL$58,731
Casper, WY$58,645
Scranton, PA$58,571
New Orleans, LA$58,553
Virginia Beach, VA$58,547
Akron, OH$58,516
Peoria, IL$58,436
Sarasota, FL$58,424
Nashville, TN$58,381
Omaha, NE$58,381
Green Bay, WI$58,381
Baton Rouge, LA$58,350
Charleston, SC$58,338
Jamestown, NY$58,307
Davenport, IA$58,307
Tucson, AZ$58,276
Saint Petersburg, FL$58,240
Tampa, FL$58,227
Evansville, IN$58,190
Port Arthur, TX$58,190
Bradenton, FL$58,166
Santa Fe, NM$58,055
Orlando, FL$57,945
Clearwater, FL$57,926
Canton, OH$57,797
La Crosse, WI$57,797
Albuquerque, NM$57,760
Newport News, VA$57,754
High Point, NC$57,736
Ogden, UT$57,711
Corpus Christi, TX$57,662
Norfolk, VA$57,625
Laramie, WY$57,625
Rock Island, IL$57,588
Saginaw, MI$57,576
Jacksonville, FL$57,570
Salisbury, NC$57,558
Boise, ID$57,545
Moline, IL$57,515
Fort Myers, FL$57,496
Memphis, TN$57,484
Tulsa, OK$57,453
Waterloo, IA$57,416
Spartanburg, SC$57,355
Lincoln, NE$57,324
Fort Wayne, IN$57,312
Provo, UT$57,306
Cedar Falls, IA$57,232
San Antonio, TX$57,208
Greensboro, NC$57,183
South Bend, IN$57,177
Savannah, GA$57,109
Muskegon, MI$57,085
Birmingham, AL$57,079
Winston Salem, NC$57,048
Lake Charles, LA$56,900
Anderson, IN$56,888
Lexington, KY$56,870
Augusta, GA$56,851
Greenville, SC$56,851
Lima, OH$56,802
Wichita, KS$56,796
Tuscaloosa, AL$56,796
Columbia, SC$56,741
Springfield, OH$56,728
Asheville, NC$56,630
Bloomington, IN$56,587
Knoxville, TN$56,366
Shreveport, LA$56,360
Wilmington, NC$56,280
Roanoke, VA$56,280
Topeka, KS$56,169
Frankfort, KY$56,163
Oklahoma City, OK$56,120
Chillicothe, OH$56,096
Longview, TX$56,089
Melbourne, FL$56,083
Sioux Falls, SD$55,985
Mobile, AL$55,979
Terre Haute, IN$55,954
Altoona, PA$55,917
Amarillo, TX$55,874
Killeen, TX$55,856
Fayetteville, AR$55,807
Chattanooga, TN$55,788
Sioux City, IA$55,733
Idaho Falls, ID$55,721
Lynchburg, VA$55,672
Gainesville, FL$55,592
Portsmouth, OH$55,561
Little Rock, AR$55,549
Lafayette, LA$55,524
Youngstown, OH$55,524
Daytona Beach, FL$55,487
Clarksville, TN$55,481
Pensacola, FL$55,475
Temple, TX$55,471
Hopkinsville, KY$55,291
Erie, PA$55,278
Florence, SC$55,254
Charleston, WV$55,156
Great Falls, MT$55,125
Macon, GA$55,039
Tallahassee, FL$55,033
Fayetteville, NC$55,020
Waco, TX$55,008
Helena, MT$54,965
Pine Bluff, AR$54,942
Vincennes, IN$54,867
Lubbock, TX$54,842
Alamogordo, NM$54,805
Twin Falls, ID$54,750
Rapid City, SD$54,732
Jackson, MS$54,621
Huntington, WV$54,617
Greenville, MS$54,615
Parkersburg, WV$54,552
Montgomery, AL$54,541
Wichita Falls, TX$54,480
Springfield, MO$54,480
Biloxi, MS$54,449
Monroe, LA$54,388
Johnstown, PA$54,345
Sumter, SC$54,320
Columbus, GA$54,314
Pascagoula, MS$54,197
Abilene, TX$54,197
Kingsport, TN$54,038
Albany, GA$54,038
Gulfport, MS$54,019
Alexandria, LA$53,816
Fort Smith, AR$53,663
El Paso, TX$53,497
Las Cruces, NM$53,220
Harlingen, TX$53,064
Pocatello, ID$53,055
Florence, AL$52,975
Brownsville, TX$52,962
Mcallen, TX$52,833
Dothan, AL$52,747
Columbus, MS$52,382
Altus, OK$52,096
Lawton, OK$51,979
Pierre, SD$51,758
What Skills Can Increase a Marketing and Research Associate's Salary?
Demanded Skills for the Role:
Analysis (Mentioned in 11.89% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
SQL (Mentioned in 1.8% Job Postings): Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
Business Development (Mentioned in 1.13% Job Postings): Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Marketing and Research Associate's salary.
Digital Marketing: Can increase your salary by up to 8%.
Clinical Research: Can increase your salary by up to 8%.
Marketing and Research Associate Salary by Industry: Top Paying Sectors
For Marketing and Research Associate roles, the industry you choose can affect earning potential
by as much as 80% (the gap between the highest and lowest paying industries).
Data shows that the Energy & Utilities and Financial Services
sectors offer the strongest compensation, at 25% above the average.
In contrast, Marketing and Research Associate positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay,
as these industries often view Marketing and Research Associate as a support function rather than a direct revenue driver.
The top paying industries for a Marketing and Research Associate
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Energy & Utilities
$76,793
$37.0
25%
Financial Services
$73,721
$35.0
20%
Insurance
$73,721
$35.0
20%
Pharmaceuticals
$73,721
$35.0
20%
Aerospace & Defense
$70,649
$34.0
15%
How Education impacts a Marketing and Research Associate's Salary?
Your level of education can impact your salary potential.
While many Marketing and Research Associates enter the field with a Bachelor's Degree degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Marketing and Research Associate with a Bachelor's Degree is between
$62,781
and $66,329).
Marketing and Research Associate Salaries by Degree Level
$68,600
$67,800
$67,000
$66,100
$65,300
$64,500
$63,700
$62,800
No Diploma
High School
Associates
Bachelors
Masters
Doctorate
Typical Education for Marketing and Research Associate
Degree Level
% of user with this level of education
No Diploma
0.2%
High School
1.5%
Associates
1.2%
Bachelors
63.0%
Masters
32.4%
Doctorate
1.7%
Typical Education for Marketing and Research Associate
Marketing and Research Associate Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Marketing and Research Associate's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on September 01, 2026
$56,675
Average$61,434/year
$66,372
$4,723
Average$5,120/month
$5,531
$1,090
Average$1,181/week
$1,276
$27
Average$30/hour
$32
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$66,372
$5,531
$1,276
$32
Average
$61,434
$5,120
$1,181
$30
25th Percentile
$56,675
$4,723
$1,090
$27
Salaries of Jobs related to Marketing and Research Associate
Marketing Research Director$173,210
Sales and Marketing Associate V$156,700
Marketing Research Specialist$136,815
Marketing Research Manager$126,379
Sales and Marketing Associate IV$126,100
Sales and Marketing Associate III$90,900
Sales and Marketing Associate II$66,300
Marketing Research Analyst$62,626
Marketing Research Assistant$61,993
Research Associate$60,814
Sales and Marketing Associate I$55,000
Salary Trends for Marketing and Research Associate
Salaries for a Marketing and Research Associate can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $63,772 in 2023
to around $63,130 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Marketing and Research Associate salary trends,
.
Average Annual Salary of Marketing and Research Associate Over Time
$???
$63,772
$63,858
$63,130
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$63,772
2024
$63,858
2025
$63,130
2026
View More
2027
View More
Most common benefits for Marketing and Research Associate
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Marketing and Research Associate
Here are companies hiring for Marketing and Research Associate and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
Find Your Next Marketing and Research Associate Job
Ready to take the next step in your career? Browse thousands of current Marketing and Research Associate job openings on our job board. Use the search bar below to find your perfect match.
For Employees
Analyze the market and your qualifications to negotiate your salary with confidence.
Get a Salary Increase
Search thousands of open positions to find your next opportunity.
Search Job Openings
For Employers
Individualize employee pay based on unique job requirements and personal qualifications.
Adjust Employee Salary
Get the latest market price for benchmark jobs and jobs in your industry.
Price My Industry Jobs
FAQ about Marketing and Research Associate
1. What industry pays the highest salary for Marketing and Research Associate?
The Energy & Utilities industry offers the highest average compensation for Marketing and Research Associate roles,
with salaries approximately 25% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
