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B2B Salesperson Salary in the United States

How much does a B2B Salesperson make in the United States?

As of September 01, 2026, the average salary for a B2B Salesperson in the United States is $100,343 per year, which breaks down to an hourly rate of $48.

However, a B2B Salesperson's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $119,029
  • Majority Range (25th-75th percentile): $89,682 to $110,124
  • Entry-Level (10th percentile): $79,976
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence B2B Salesperson Salaries

A B2B Salesperson's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects B2B Salesperson Salaries?

Experience is a primary driver of a B2B Salesperson's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $61,170
  • Early Career (1-2 years): $77,786
  • Mid-Level (2-4 years): $99,624
  • Senior-Level (5-8 years): $131,430
  • Expert (over 8 years): $147,471
Levels Salary
Sales Rep... Level B2B Salesperson$61,170
Sales Rep... Level B2B Salesperson$77,786
B2B Sales... Level B2B Salesperson$99,624
Sales Rep... Level B2B Salesperson$131,430
Sales Rep... Level B2B Salesperson$147,471
View as Graph

How Do B2B Salesperson Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract B2B Salespersons. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $111,100.
  • California: $110,678.
  • Massachusetts: $109,203.

Top Paying Cities for B2B Salespersons

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $126,563
  • San Francisco: $125,177
  • Oakland: $122,539

What Skills Can Increase a B2B Salesperson's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.82% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Insurance Sales (Mentioned in 2.06% Job Postings): Insurance sales involves selling various types of insurance to customers, including home, life, health and auto insurance. Primary goal is to get information about clients' needs and match them with insurance policies they offer.
  • Customer Relationship (Mentioned in 1.5% Job Postings): Customer relations is the company-wide process of nurturing positive relationships with your customers . It helps you connect with your customers on a much more personal level and create a sense of mutual understanding with them.
Skills Demand Percentage
Customer Service 14.82%
Insurance Sales 2.06%
Customer Relationship 1.5%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a B2B Salesperson's salary.

  • B2B: Can increase your salary by up to 12%.
  • Insurance Sales: Can increase your salary by up to 10%.
  • Coaching: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
B2B $112,384
12%
Insurance Sales $110,377
10%
Coaching $107,367
7%
Get Latest Data

B2B Salesperson Salary by Industry: Top Paying Sectors

For B2B Salesperson roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Energy & Utilities sectors offer the strongest compensation, at 25% above the average. In contrast, B2B Salesperson positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view B2B Salesperson as a support function rather than a direct revenue driver.

The top paying industries for a B2B Salesperson

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$125,429$60.025%
Energy & Utilities$120,412$58.020%
Pharmaceuticals$120,412$58.020%
Healthcare$115,394$55.015%
Aerospace & Defense$110,377$53.010%

How Education impacts a B2B Salesperson's Salary?

Your level of education can impact your salary potential. While many B2B Salespersons enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a B2B Salesperson with a Associate's Degree is between $97,290 and $105,498).

B2B Salesperson Salaries by Degree Level

Typical Education for B2B Salesperson
Degree Level % of user with this level of education
No Diploma 2.3%
High School 14.8%
Associates 9.6%
Bachelors 59.3%
Masters 13.1%
Doctorate 1.0%
View as Graph

B2B Salesperson Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a B2B Salesperson's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$89,682
Average $100,343/year
$110,124
$7,474
Average $8,362/month
$9,177
$1,725
Average $1,930/week
$2,118
$43
Average $48/hour
$53
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $110,124 $9,177 $2,118 $53
Average $100,343 $8,362 $1,930 $48
25th Percentile $89,682 $7,474 $1,725 $43

Most common benefits for B2B Salesperson

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for B2B Salesperson

Here are companies hiring for B2B Salesperson and their salaries, click below for more details.

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FAQ about B2B Salesperson

1. What industry pays the highest salary for B2B Salesperson?

The Biotechnology industry offers the highest average compensation for B2B Salesperson roles, with salaries approximately 25% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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