Shopper Strategist Salary in the United States

How much does a Shopper Strategist make in the United States?

As of January 01, 2026, the average salary for a Shopper Strategist in the United States is $73,862 per year, which breaks down to an hourly rate of $36.

However, a Shopper Strategist's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $86,199
  • Majority Range (25th-75th percentile): $66,473 to $80,319
  • Entry-Level (10th percentile): $59,747
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View as table View as graph 25% $66,473 10% $59,747 90% $86,199 75% $80,319 $73,862 50%(Median) Didn’t find job title? Click

Shopper Strategist Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $80,319 $6,693 $1,545 $39
Average $73,862 $6,155 $1,420 $36
25th Percentile $66,473 $5,539 $1,278 $32
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Key Factors That Influence Shopper Strategist Salaries

A Shopper Strategist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Shopper Strategist Salaries?

Experience is a primary driver of a Shopper Strategist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $70,893
  • Early Career (1-2 years): $71,120
  • Mid-Level (2-4 years): $73,387
  • Senior-Level (5-8 years): $75,761
  • Expert (over 8 years): $76,711
Levels Salary
Entry Level Shopper Strategist$70,893
Intermediate Level Shopper Strategist$71,120
Senior Level Shopper Strategist$73,387
Specialist Level Shopper Strategist$75,761
Expert Level Shopper Strategist$76,711
$70,893 0 yr
$71,120 < 2 yrs
$73,387 2-4 yrs
$75,761 5-8 yrs
$76,711 > 8 yrs
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What Am I Worth?

How Do Shopper Strategist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Shopper Strategists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,780.
  • California: $81,469.
  • Massachusetts: $80,384.

Top Paying Cities for Shopper Strategists

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $93,162
  • San Francisco: $92,246
  • Oakland: $90,200

What Skills Can Increase a Shopper Strategist's Salary?

Demanded Skills for the Role:

  • Planning (Mentioned in 5.57% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
  • Microsoft Office (Mentioned in 1.89% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
  • Cost Reduction (Mentioned in 1.06% Job Postings): Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or product, the strategies can vary. Every decision in the product development process affects cost. Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increases and price becomes a differentiator in the market.
See More Skills
Skills Demand Percentage
Planning 5.57%
Microsoft Office 1.89%
Cost Reduction 1.06%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Shopper Strategist's salary.
  • Project Management: Can increase your salary by up to 7%.
  • Collaboration: Can increase your salary by up to 6%.
  • Merchandising: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Project Management
 $79,032
7%
Collaboration
 $78,293
6%
Merchandising
 $78,293
6%
Analysis
 $77,555
5%
Leadership
 $77,555
5%
Presentation
 $77,555
5%
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How Education impacts a Shopper Strategist's Salary?

Your level of education can impact your salary potential. While many Shopper Strategists enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Shopper Strategist with a Associate's Degree is between $70,887 and $75,234).

Shopper Strategist Salaries by Degree Level

Typical Education for Shopper Strategist
Degree Level % of user with this level of education
No Diploma 1.7%
High School 20.1%
Associates 9.0%
Bachelors 53.7%
Masters 15.0%
Doctorate 0.3%
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Shopper Strategist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Shopper Strategist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$66,473
Average $73,862/year
$80,319
$5,539
Average $6,155/month
$6,693
$1,278
Average $1,420/week
$1,545
$32
Average $36/hour
$39
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $80,319 $6,693 $1,545 $39
Average $73,862 $6,155 $1,420 $36
25th Percentile $66,473 $5,539 $1,278 $32

Salaries of jobs related to Shopper Strategist

Salary Trends for Shopper Strategist

Salaries for a Shopper Strategist can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $70,165 in 2023 to around $70,134 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Shopper Strategist salary trends, .

Average Annual Salary of Shopper Strategist Over Time

2022
$???
2023
$70,165
2024
$70,519
2025
$70,134
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $70,165
2024 $70,519
2025 $70,134
2026
View More
2027
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Most common benefits for Shopper Strategist

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Shopper Strategist

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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