Telemarketer/Lead Generator Salary in the United States
How much does a Telemarketer/Lead Generator make in the United States?
As of September 01, 2026, the average salary for a Telemarketer/Lead Generator in the United States is $52,386 per year, which breaks down to an hourly rate of $25.
However, a Telemarketer/Lead Generator's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $60,886
Majority Range (25th-75th percentile): $46,707 to $56,835
Entry-Level (10th percentile): $41,536
10%$41,536
50% (Median)$52,386
90%$60,886
Telemarketer/Lead Generator Salaries by Percentile
Key Factors That Influence Telemarketer/Lead Generator Salaries
A Telemarketer/Lead Generator's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education
and company size
can directly affect your earning potential.
How Experience Level Affects Telemarketer/Lead Generator Salaries?
Experience is a primary driver of a Telemarketer/Lead Generator's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
How Do Telemarketer/Lead Generator Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Telemarketer/Lead Generators. For example, consider the average annual salaries in these key locations:
District of Columbia: $58,002.
California: $57,782.
Massachusetts: $57,012.
District of Columbia$58,002
California$57,782
Massachusetts$57,012
Washington$56,802
New Jersey$56,781
Alaska$56,708
Connecticut$55,985
New York$55,691
Hawaii$54,754
Rhode Island$54,314
Maryland$54,015
Minnesota$53,606
Colorado$53,449
Illinois$53,397
Oregon$53,198
Delaware$53,051
New Hampshire$52,959
Virginia$52,753
Pennsylvania$52,150
Nevada$51,846
North Dakota$51,747
Michigan$51,590
Wisconsin$51,532
Vermont$51,417
Texas$51,097
Maine$51,076
Arizona$51,045
Ohio$51,008
Georgia$50,526
Indiana$50,285
Wyoming$50,238
Utah$50,165
Iowa$50,133
Kansas$49,882
Louisiana$49,809
North Carolina$49,782
Missouri$49,772
Florida$49,568
Montana$49,458
Nebraska$49,353
Kentucky$49,295
South Carolina$49,086
Tennessee$48,955
Idaho$48,902
New Mexico$48,520
Oklahoma$48,436
Alabama$48,127
South Dakota$47,608
Arkansas$47,325
West Virginia$47,174
Mississippi$46,718
Top Paying Cities for Telemarketer/Lead Generators
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $66,074
San Francisco: $65,351
Oakland: $63,974
San Jose, CA$66,074
San Francisco, CA$65,351
Oakland, CA$63,974
New York, NY$60,317
Paramus, NJ$59,583
Queens Village, NY$59,581
Passaic, NJ$59,531
Bergenfield, NJ$59,526
Stamford, CT$59,411
Huntington, NY$59,389
Newark, NJ$59,002
Bridgeport, CT$58,892
Vallejo, CA$58,787
New Brunswick, NJ$58,767
Petaluma, CA$58,735
Middlesex, NJ$58,636
Somerset, NJ$58,599
Santa Cruz, CA$58,531
Boston, MA$58,211
Monterey, CA$58,027
Seattle, WA$57,907
Santa Rosa, CA$57,897
Los Angeles, CA$57,881
Juneau, AK$57,745
Washington, DC$57,687
Orange, CA$57,501
Santa Ana, CA$57,363
Long Beach, CA$57,310
Anaheim, CA$57,300
Anchorage, AK$57,274
Santa Maria, CA$57,116
Everett, WA$57,106
Danbury, CT$56,921
Bremerton, WA$56,849
Tacoma, WA$56,661
New Suffolk, NY$56,660
Sacramento, CA$56,645
Santa Barbara, CA$56,587
Trenton, NJ$56,530
San Diego, CA$56,530
Brockton, MA$56,472
Fairbanks, AK$56,344
Lompoc, CA$56,210
Lowell, MA$56,168
Ventura, CA$56,158
Nashua, NH$56,147
Stockton, CA$56,142
Modesto, CA$55,760
Poughkeepsie, NY$55,644
Olympia, WA$55,545
Kennewick, WA$55,545
New Haven, CT$55,524
Lawrence, MA$55,335
Hartford, CT$55,283
Riverside, CA$55,272
New Bedford, MA$55,220
Richland, WA$55,220
Bakersfield, CA$55,147
San Bernardino, CA$55,126
New Britain, CT$55,120
Atlantic City, NJ$55,120
New London, CT$55,099
Norwich, CT$55,084
Portsmouth, NH$55,073
Boulder, CO$54,962
Portland, OR$54,890
Worcester, MA$54,885
Minneapolis, MN$54,722
Philadelphia, PA$54,649
Honolulu, HI$54,476
Saint Paul, MN$54,451
Vineland, NJ$54,439
Providence, RI$54,288
Chicago, IL$54,136
Bellingham, WA$54,073
Springfield, MA$54,031
Baltimore, MD$54,015
Chico, CA$53,884
Pittsfield, MA$53,743
Manchester, NH$53,643
Spokane, WA$53,413
Denver, CO$53,407
Albany, NY$53,161
Troy, NY$53,140
Nassau, NY$53,084
Schenectady, NY$53,030
Wilmington, DE$52,988
Burlington, VT$52,915
Salem, OR$52,894
Portland, ME$52,732
Yakima, WA$52,679
Rochester, MN$52,517
Reno, NV$52,491
Fresno, CA$52,491
Milwaukee, WI$52,444
Detroit, MI$52,391
Ann Arbor, MI$52,382
Allentown, PA$52,375
Colorado Springs, CO$52,286
Syracuse, NY$52,260
Carson City, NV$52,260
Houston, TX$52,187
Eugene, OR$52,161
Gary, IN$52,098
Springfield, OR$52,056
Bismarck, ND$52,045
Galveston, TX$52,009
Medford, OR$51,930
Fort Collins, CO$51,909
Concord, NH$51,883
Austin, TX$51,867
Mesa, AZ$51,757
Reading, PA$51,752
Phoenix, AZ$51,747
Dallas, TX$51,731
Saint Cloud, MN$51,681
Madison, WI$51,611
Utica, NY$51,469
Rochester, NY$51,385
Des Moines, IA$51,380
Raleigh, NC$51,375
Atlanta, GA$51,296
Battle Creek, MI$51,281
Salt Lake City, UT$51,265
Lancaster, PA$51,186
Harrisburg, PA$51,113
Kansas City, MO$51,061
Champaign, IL$51,050
Kansas City, KS$51,050
Fort Worth, TX$51,045
Columbus, OH$51,036
Boca Raton, FL$51,024
Pittsburgh, PA$51,003
Richmond, VA$50,982
Indianapolis, IN$50,971
Cleveland, OH$50,966
Las Vegas, NV$50,903
Cincinnati, OH$50,903
Petersburg, VA$50,825
Huntsville, AL$50,746
Lansing, MI$50,711
Lebanon, PA$50,704
Pueblo, CO$50,699
Appleton, WI$50,683
Buffalo, NY$50,662
Dayton, OH$50,647
Racine, WI$50,636
Charlotte, NC$50,631
Saint Louis, MO$50,615
York, PA$50,584
Elkhart, IN$50,584
Gastonia, NC$50,574
Billings, MT$50,561
Beaumont, TX$50,547
Lorain, OH$50,537
Benton Harbor, MI$50,526
Toledo, OH$50,516
Binghamton, NY$50,490
Rock Hill, SC$50,484
Rockford, IL$50,458
Springfield, IL$50,437
Elyria, OH$50,432
Fargo, ND$50,432
Flagstaff, AZ$50,395
Fort Lauderdale, FL$50,364
Duluth, MN$50,332
Miami, FL$50,332
Cheyenne, WY$50,296
Grand Forks, ND$50,296
Bangor, ME$50,180
Cedar Rapids, IA$50,123
Durham, NC$50,101
Louisville, KY$50,097
Grand Rapids, MI$50,086
Hialeah, FL$50,081
Casper, WY$50,008
Scranton, PA$49,945
New Orleans, LA$49,929
Virginia Beach, VA$49,924
Akron, OH$49,898
Peoria, IL$49,829
Sarasota, FL$49,819
Nashville, TN$49,782
Omaha, NE$49,782
Green Bay, WI$49,782
Baton Rouge, LA$49,756
Charleston, SC$49,746
Jamestown, NY$49,719
Davenport, IA$49,719
Tucson, AZ$49,693
Saint Petersburg, FL$49,662
Tampa, FL$49,651
Evansville, IN$49,620
Port Arthur, TX$49,620
Bradenton, FL$49,599
Santa Fe, NM$49,505
Orlando, FL$49,410
Clearwater, FL$49,395
Canton, OH$49,285
La Crosse, WI$49,285
Albuquerque, NM$49,253
Newport News, VA$49,248
High Point, NC$49,232
Ogden, UT$49,211
Corpus Christi, TX$49,169
Norfolk, VA$49,138
Laramie, WY$49,138
Rock Island, IL$49,107
Saginaw, MI$49,096
Jacksonville, FL$49,091
Salisbury, NC$49,080
Boise, ID$49,070
Moline, IL$49,044
Fort Myers, FL$49,028
Memphis, TN$49,017
Tulsa, OK$48,991
Waterloo, IA$48,960
Spartanburg, SC$48,907
Lincoln, NE$48,881
Fort Wayne, IN$48,871
Provo, UT$48,866
Cedar Falls, IA$48,803
San Antonio, TX$48,782
Greensboro, NC$48,761
South Bend, IN$48,756
Savannah, GA$48,698
Muskegon, MI$48,677
Birmingham, AL$48,672
Winston Salem, NC$48,646
Lake Charles, LA$48,520
Anderson, IN$48,509
Lexington, KY$48,494
Augusta, GA$48,478
Greenville, SC$48,478
Lima, OH$48,436
Wichita, KS$48,431
Tuscaloosa, AL$48,431
Columbia, SC$48,384
Springfield, OH$48,373
Asheville, NC$48,289
Bloomington, IN$48,253
Knoxville, TN$48,064
Shreveport, LA$48,059
Wilmington, NC$47,991
Roanoke, VA$47,991
Topeka, KS$47,896
Frankfort, KY$47,891
Oklahoma City, OK$47,855
Chillicothe, OH$47,834
Longview, TX$47,828
Melbourne, FL$47,823
Sioux Falls, SD$47,739
Mobile, AL$47,734
Terre Haute, IN$47,713
Altoona, PA$47,682
Amarillo, TX$47,645
Killeen, TX$47,629
Fayetteville, AR$47,587
Chattanooga, TN$47,572
Sioux City, IA$47,524
Idaho Falls, ID$47,514
Lynchburg, VA$47,472
Gainesville, FL$47,404
Portsmouth, OH$47,378
Little Rock, AR$47,367
Lafayette, LA$47,346
Youngstown, OH$47,346
Daytona Beach, FL$47,315
Clarksville, TN$47,310
Pensacola, FL$47,304
Temple, TX$47,301
Hopkinsville, KY$47,147
Erie, PA$47,137
Florence, SC$47,116
Charleston, WV$47,032
Great Falls, MT$47,006
Macon, GA$46,933
Tallahassee, FL$46,927
Fayetteville, NC$46,917
Waco, TX$46,906
Helena, MT$46,870
Pine Bluff, AR$46,850
Vincennes, IN$46,786
Lubbock, TX$46,765
Alamogordo, NM$46,733
Twin Falls, ID$46,686
Rapid City, SD$46,671
Jackson, MS$46,576
Huntington, WV$46,573
Greenville, MS$46,571
Parkersburg, WV$46,518
Montgomery, AL$46,508
Wichita Falls, TX$46,456
Springfield, MO$46,456
Biloxi, MS$46,430
Monroe, LA$46,377
Johnstown, PA$46,341
Sumter, SC$46,320
Columbus, GA$46,314
Pascagoula, MS$46,215
Abilene, TX$46,215
Kingsport, TN$46,079
Albany, GA$46,079
Gulfport, MS$46,063
Alexandria, LA$45,890
Fort Smith, AR$45,759
El Paso, TX$45,618
Las Cruces, NM$45,382
Harlingen, TX$45,249
Pocatello, ID$45,240
Florence, AL$45,172
Brownsville, TX$45,162
Mcallen, TX$45,052
Dothan, AL$44,979
Columbus, MS$44,667
Altus, OK$44,423
Lawton, OK$44,324
Pierre, SD$44,135
What Skills Can Increase a Telemarketer/Lead Generator's Salary?
Demanded Skills for the Role:
Customer Service (Mentioned in 29.85% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Loss Prevention (Mentioned in 2.6% Job Postings): Loss prevention refers to measures taken to prevent the loss of life, health, and property. In the workplace, this involves preventing accidents, reducing risks, and controlling known hazards.
Visual Merchandising (Mentioned in 1.27% Job Postings): Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as stores.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Telemarketer/Lead Generator's salary.
Presentation: Can increase your salary by up to 26%.
Pricing: Can increase your salary by up to 22%.
Team Management: Can increase your salary by up to 21%.
How Education impacts a Telemarketer/Lead Generator's Salary?
Your level of education can impact your salary potential.
While many Telemarketer/Lead Generators enter the field with a Associate's Degree degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Telemarketer/Lead Generator with a Associate's Degree is between
$50,915
and $54,103).
Telemarketer/Lead Generator Salaries by Degree Level
Telemarketer/Lead Generator Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Telemarketer/Lead Generator's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on September 01, 2026
$46,707
Average$52,386/year
$56,835
$3,892
Average$4,365/month
$4,736
$898
Average$1,007/week
$1,093
$22
Average$25/hour
$27
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$56,835
$4,736
$1,093
$27
Average
$52,386
$4,365
$1,007
$25
25th Percentile
$46,707
$3,892
$898
$22
Salaries of Jobs related to Telemarketer/Lead Generator
Sales Lead Generator$160,405
Lead Generator$93,626
Generator Tech$61,729
Generator Technician$60,706
Generator Mechanic$57,342
Diesel Generator Technician$54,189
Appointment Generator$54,117
Generator Engineer$53,243
Generator Specialist$45,800
Generator Service Technician$44,577
Generator Operator$40,681
Salary Trends for Telemarketer/Lead Generator
Salaries for a Telemarketer/Lead Generator can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $54,122 in 2023
to around $51,971 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Telemarketer/Lead Generator salary trends,
.
Average Annual Salary of Telemarketer/Lead Generator Over Time
$???
$54,122
$53,282
$51,971
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$54,122
2024
$53,282
2025
$51,971
2026
View More
2027
View More
Most common benefits for Telemarketer/Lead Generator
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Telemarketer/Lead Generator
Here are companies hiring for Telemarketer/Lead Generator and their salaries, click below for more details.
P$125,704/per year
PayPal IncFinancial Servicesthe United States
M$121,485/per year
MUFG Americas Holding CorpFinancial Servicesthe United States
B$120,306/per year
Bloomberg LPFinancial Servicesthe United States
S$119,966/per year
Santander Holdings USA IncFinancial Servicesthe United States
J$119,358/per year
JP Morgan India Private LtdFinancial Servicesthe United States
M$118,491/per year
Mastercard International IncFinancial Servicesthe United States
S$117,692/per year
Santander Bank, NAFinancial Servicesthe United States
I$115,310/per year
INTL FCStone IncFinancial Servicesthe United States
T$111,455/per year
The Jordan CoFinancial Servicesthe United States
U$108,529/per year
US BancorpFinancial Servicesthe United States
O$106,912/per year
OSI Group LLCFinancial Servicesthe United States
V$106,450/per year
Vanguard AGFinancial Servicesthe United States
R$106,297/per year
Rocket Companies IncFinancial Servicesthe United States
T$105,841/per year
Transform SR Brands LLCFinancial Servicesthe United States
E$105,321/per year
Edward D Jones & Co. LPFinancial Servicesthe United States
K$103,337/per year
Kobe Steel LtdFinancial Servicesthe United States
W$100,369/per year
Wells Fargo Clearing Services LLCFinancial Servicesthe United States
U$100,185/per year
US BankFinancial Servicesthe United States
B$99,591/per year
Branch Banking and Trust CoFinancial Servicesthe United States
S$98,411/per year
somoscmi.comFinancial Servicesthe United States
B$97,291/per year
BBVA USA Bancshares IncFinancial Servicesthe United States
G$96,699/per year
Greentown China Holdings LtdFinancial Servicesthe United States
G$96,473/per year
General Motors Financial Company IncFinancial Servicesthe United States
P$96,405/per year
Principal Financial Services IncFinancial Servicesthe United States
S$94,129/per year
Synchrony BankFinancial Servicesthe United States
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Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
