Assistant Regional Sales Manager Salary in the United States

How much does an Assistant Regional Sales Manager make in the United States?

As of September 01, 2026, the average salary for an Assistant Regional Sales Manager in the United States is $122,324 per year, which breaks down to an hourly rate of $59.

However, an Assistant Regional Sales Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $153,468
  • Majority Range (25th-75th percentile): $110,181 to $138,626
  • Entry-Level (10th percentile): $99,125

Key Factors That Influence Assistant Regional Sales Manager Salaries

An Assistant Regional Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Assistant Regional Sales Manager Salaries?

Experience is a primary driver of an Assistant Regional Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $94,285
  • Early Career (1-2 years): $104,449
  • Mid-Level (2-4 years): $123,167
  • Senior-Level (5-8 years): $160,626
  • Expert (over 8 years): $185,825
Levels Salary
Sales Sup... Level Assistant Regional Sales Manager$94,285
Sales Sup... Level Assistant Regional Sales Manager$104,449
Assistant... Level Assistant Regional Sales Manager$123,167
Sales Sen... Level Assistant Regional Sales Manager$160,626
Sales Dir... Level Assistant Regional Sales Manager$185,825

How Do Assistant Regional Sales Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Regional Sales Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $135,437.
  • California: $134,923.
  • Massachusetts: $133,125.

Top Paying Cities for Assistant Regional Sales Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $154,287
  • San Francisco: $152,598
  • Oakland: $149,382

What Skills Can Increase an Assistant Regional Sales Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.35% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Outside Sales (Mentioned in 1.7% Job Postings): Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
  • Customer Satisfaction (Mentioned in 1.36% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Skills Demand Percentage
Customer Service 14.35%
Outside Sales 1.7%
Customer Satisfaction 1.36%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Assistant Regional Sales Manager's salary.

  • Retail Industry: Can increase your salary by up to 8%.
  • Consumer Electronics: Can increase your salary by up to 7%.
  • Sales Operations: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Retail Industry $132,110
8%
Consumer Electronics $130,887
7%
Sales Operations $129,663
6%

Assistant Regional Sales Manager Salary by Industry: Top Paying Sectors

For Assistant Regional Sales Manager roles, the industry you choose can affect earning potential by as much as 63% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Internet sectors offer the strongest compensation, at 32% above the average. In contrast, Assistant Regional Sales Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Assistant Regional Sales Manager as a support function rather than a direct revenue driver.

The top paying industries for an Assistant Regional Sales Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$161,899$78.032%
Internet$155,903$75.027%
Pharmaceuticals$155,903$75.027%
Financial Services$149,907$72.023%
Biotechnology$143,911$69.018%

How Education impacts an Assistant Regional Sales Manager's Salary?

Your level of education can impact your salary potential. While many Assistant Regional Sales Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Assistant Regional Sales Manager with a Associate's Degree is between $128,474 and $139,733).

Assistant Regional Sales Manager Salaries by Degree Level

Typical Education for Assistant Regional Sales Manager
Degree Level % of user with this level of education
No Diploma 0.6%
High School 19.0%
Associates 9.6%
Bachelors 56.0%
Masters 14.2%
Doctorate 0.6%

Assistant Regional Sales Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Assistant Regional Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$110,181
Average $122,324/year
$138,626
$9,182
Average $10,194/month
$11,552
$2,119
Average $2,352/week
$2,666
$53
Average $59/hour
$67
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $138,626 $11,552 $2,666 $67
Average $122,324 $10,194 $2,352 $59
25th Percentile $110,181 $9,182 $2,119 $53

Most common benefits for Assistant Regional Sales Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Assistant Regional Sales Manager

Here are companies hiring for Assistant Regional Sales Manager and their salaries, click below for more details.

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FAQ about Assistant Regional Sales Manager

1. What industry pays the highest salary for Assistant Regional Sales Manager?

The Software & Networking industry offers the highest average compensation for Assistant Regional Sales Manager roles, with salaries approximately 32% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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