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Marketing Analytics Analyst Salary in the United States

How much does a Marketing Analytics Analyst make in the United States?

As of October 01, 2026, the average salary for a Marketing Analytics Analyst in the United States is $160,240 per year, which breaks down to an hourly rate of $77.

However, a Marketing Analytics Analyst's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $194,666
  • Majority Range (25th-75th percentile): $150,385 to $178,260
  • Entry-Level (10th percentile): $141,413
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Analytics Analyst Salaries

A Marketing Analytics Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Analytics Analyst Salaries?

Experience is a primary driver of a Marketing Analytics Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $110,120
  • Early Career (1-2 years): $125,976
  • Mid-Level (2-4 years): $160,924
  • Senior-Level (5-8 years): $197,922
  • Expert (over 8 years): $249,945
Levels Salary
Marketing... Level Marketing Analytics Analyst$110,120
Marketing... Level Marketing Analytics Analyst$125,976
Marketing... Level Marketing Analytics Analyst$160,924
Marketing... Level Marketing Analytics Analyst$197,922
VP of Mar... Level Marketing Analytics Analyst$249,945
View as Graph

How Do Marketing Analytics Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Analytics Analysts. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $177,418.
  • California: $176,745.
  • Massachusetts: $174,389.

Top Paying Cities for Marketing Analytics Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $202,111
  • San Francisco: $199,898
  • Oakland: $195,685

Marketing Analytics Analyst Salary by Industry: Top Paying Sectors

For Marketing Analytics Analyst roles, the industry you choose can affect earning potential by as much as 65% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Internet sectors offer the strongest compensation, at 35% above the average. In contrast, Marketing Analytics Analyst positions in Retail & Wholesale or Hospitality & Leisure typically offer lower base pay, as these industries often view Marketing Analytics Analyst as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Analytics Analyst

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$216,324$104.035%
Internet$200,300$96.025%
Software & Networking$192,288$92.020%
Biotechnology$184,276$89.015%
Financial Services$184,276$89.015%

Marketing Analytics Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Analytics Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$150,385
Average $160,240/year
$178,260
$12,532
Average $13,353/month
$14,855
$2,892
Average $3,082/week
$3,428
$72
Average $77/hour
$86
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $178,260 $14,855 $3,428 $86
Average $160,240 $13,353 $3,082 $77
25th Percentile $150,385 $12,532 $2,892 $72

Most common benefits for Marketing Analytics Analyst

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Analytics Analyst

Here are companies hiring for Marketing Analytics Analyst and their salaries, click below for more details.

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FAQ about Marketing Analytics Analyst

1. What industry pays the highest salary for Marketing Analytics Analyst?

The Pharmaceuticals industry offers the highest average compensation for Marketing Analytics Analyst roles, with salaries approximately 35% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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