As of April 01, 2026, the average salary for a Marketing Analytics Analyst in the United States is $160,196 per year, which breaks down to an hourly rate of $77.
However, a Marketing Analytics Analyst's salary can vary significantly. Here’s a look at the typical salary range:
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Marketing Analytics Analyst Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $178,370 | $14,864 | $3,430 | $86 |
| Average | $160,196 | $13,350 | $3,081 | $77 |
| 25th Percentile | $150,540 | $12,545 | $2,895 | $72 |
McKesson - Columbus, OH
CrossCountry Mortgage - Columbus, OH
BrightEdge - Cleveland, OH
Chase - Columbus, OH
A Marketing Analytics Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Analytics Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Marketing Analytics Analyst | $107,183 |
| Marketing... Level Marketing Analytics Analyst | $123,579 |
| Marketing... Level Marketing Analytics Analyst | $160,866 |
| Marketing... Level Marketing Analytics Analyst | $197,853 |
| VP of Mar... Level Marketing Analytics Analyst | $249,701 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Analytics Analysts. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Understanding how a Marketing Analytics Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $178,370 | $14,864 | $3,430 | $86 |
| Average | $160,196 | $13,350 | $3,081 | $77 |
| 25th Percentile | $150,540 | $12,545 | $2,895 | $72 |
Salaries for a Marketing Analytics Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $151,333 in 2023 to around $149,943 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Analytics Analyst salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $151,333 |
| 2024 | $151,373 |
| 2025 | $149,943 |
| 2026 |
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|
| 2027 |
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|
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Marketing Analytics Analyst and their salaries, click below for more details.
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