Marketing Automation Analyst Salary in the United States
How much does a Marketing Automation Analyst make in the United States?
As of September 01, 2026, the average salary for a Marketing Automation Analyst in the United States is $70,248 per year, which breaks down to an hourly rate of $34.
However, a Marketing Automation Analyst's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $82,484
Majority Range (25th-75th percentile): $61,241 to $76,653
Entry-Level (10th percentile): $53,041
10%$53,041
50% (Median)$70,248
90%$82,484
Marketing Automation Analyst Salaries by Percentile
Key Factors That Influence Marketing Automation Analyst Salaries
A Marketing Automation Analyst's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education
and company size
can directly affect your earning potential.
How Experience Level Affects Marketing Automation Analyst Salaries?
Experience is a primary driver of a Marketing Automation Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
How Do Marketing Automation Analyst Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Automation Analysts. For example, consider the average annual salaries in these key locations:
District of Columbia: $77,778.
California: $77,483.
Massachusetts: $76,451.
District of Columbia$77,778
California$77,483
Massachusetts$76,451
Washington$76,170
New Jersey$76,142
Alaska$76,043
Connecticut$75,074
New York$74,680
Hawaii$73,423
Rhode Island$72,833
Maryland$72,433
Minnesota$71,885
Colorado$71,674
Illinois$71,604
Oregon$71,337
Delaware$71,140
New Hampshire$71,016
Virginia$70,740
Pennsylvania$69,932
Nevada$69,524
North Dakota$69,391
Michigan$69,180
Wisconsin$69,103
Vermont$68,948
Texas$68,520
Maine$68,492
Arizona$68,449
Ohio$68,400
Georgia$67,754
Indiana$67,431
Wyoming$67,368
Utah$67,269
Iowa$67,227
Kansas$66,890
Louisiana$66,792
North Carolina$66,756
Missouri$66,742
Florida$66,468
Montana$66,321
Nebraska$66,180
Kentucky$66,103
South Carolina$65,822
Tennessee$65,647
Idaho$65,576
New Mexico$65,064
Oklahoma$64,951
Alabama$64,537
South Dakota$63,841
Arkansas$63,462
West Virginia$63,258
Mississippi$62,647
Top Paying Cities for Marketing Automation Analysts
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $88,604
San Francisco: $87,633
Oakland: $85,787
San Jose, CA$88,604
San Francisco, CA$87,633
Oakland, CA$85,787
New York, NY$80,883
Paramus, NJ$79,899
Queens Village, NY$79,896
Passaic, NJ$79,829
Bergenfield, NJ$79,823
Stamford, CT$79,668
Huntington, NY$79,639
Newark, NJ$79,120
Bridgeport, CT$78,972
Vallejo, CA$78,832
New Brunswick, NJ$78,804
Petaluma, CA$78,762
Middlesex, NJ$78,628
Somerset, NJ$78,579
Santa Cruz, CA$78,488
Boston, MA$78,059
Monterey, CA$77,813
Seattle, WA$77,652
Santa Rosa, CA$77,638
Los Angeles, CA$77,617
Juneau, AK$77,434
Washington, DC$77,357
Orange, CA$77,107
Santa Ana, CA$76,921
Long Beach, CA$76,851
Anaheim, CA$76,837
Anchorage, AK$76,802
Santa Maria, CA$76,591
Everett, WA$76,577
Danbury, CT$76,330
Bremerton, WA$76,233
Tacoma, WA$75,980
New Suffolk, NY$75,979
Sacramento, CA$75,959
Santa Barbara, CA$75,882
Trenton, NJ$75,804
San Diego, CA$75,804
Brockton, MA$75,727
Fairbanks, AK$75,555
Lompoc, CA$75,376
Lowell, MA$75,319
Ventura, CA$75,306
Nashua, NH$75,292
Stockton, CA$75,285
Modesto, CA$74,772
Poughkeepsie, NY$74,617
Olympia, WA$74,484
Kennewick, WA$74,484
New Haven, CT$74,456
Lawrence, MA$74,203
Hartford, CT$74,133
Riverside, CA$74,118
New Bedford, MA$74,048
Richland, WA$74,048
Bakersfield, CA$73,950
San Bernardino, CA$73,922
New Britain, CT$73,915
Atlantic City, NJ$73,915
New London, CT$73,887
Norwich, CT$73,866
Portsmouth, NH$73,852
Boulder, CO$73,703
Portland, OR$73,606
Worcester, MA$73,599
Minneapolis, MN$73,381
Philadelphia, PA$73,283
Honolulu, HI$73,051
Saint Paul, MN$73,017
Vineland, NJ$73,002
Providence, RI$72,798
Chicago, IL$72,594
Bellingham, WA$72,510
Springfield, MA$72,454
Baltimore, MD$72,433
Chico, CA$72,257
Pittsfield, MA$72,067
Manchester, NH$71,934
Spokane, WA$71,625
Denver, CO$71,618
Albany, NY$71,287
Troy, NY$71,259
Nassau, NY$71,184
Schenectady, NY$71,112
Wilmington, DE$71,056
Burlington, VT$70,957
Salem, OR$70,929
Portland, ME$70,711
Yakima, WA$70,641
Rochester, MN$70,423
Reno, NV$70,388
Fresno, CA$70,388
Milwaukee, WI$70,325
Detroit, MI$70,255
Ann Arbor, MI$70,243
Allentown, PA$70,234
Colorado Springs, CO$70,114
Syracuse, NY$70,079
Carson City, NV$70,079
Houston, TX$69,981
Eugene, OR$69,946
Gary, IN$69,861
Springfield, OR$69,805
Bismarck, ND$69,791
Galveston, TX$69,742
Medford, OR$69,637
Fort Collins, CO$69,609
Concord, NH$69,573
Austin, TX$69,552
Mesa, AZ$69,405
Reading, PA$69,398
Phoenix, AZ$69,391
Dallas, TX$69,370
Saint Cloud, MN$69,302
Madison, WI$69,208
Utica, NY$69,018
Rochester, NY$68,906
Des Moines, IA$68,899
Raleigh, NC$68,892
Atlanta, GA$68,787
Battle Creek, MI$68,766
Salt Lake City, UT$68,744
Lancaster, PA$68,639
Harrisburg, PA$68,541
Kansas City, MO$68,471
Champaign, IL$68,456
Kansas City, KS$68,456
Fort Worth, TX$68,449
Columbus, OH$68,438
Boca Raton, FL$68,421
Pittsburgh, PA$68,393
Richmond, VA$68,365
Indianapolis, IN$68,351
Cleveland, OH$68,344
Las Vegas, NV$68,260
Cincinnati, OH$68,260
Petersburg, VA$68,154
Huntsville, AL$68,049
Lansing, MI$68,002
Lebanon, PA$67,993
Pueblo, CO$67,986
Appleton, WI$67,965
Buffalo, NY$67,937
Dayton, OH$67,916
Racine, WI$67,902
Charlotte, NC$67,894
Saint Louis, MO$67,873
York, PA$67,831
Elkhart, IN$67,831
Gastonia, NC$67,818
Billings, MT$67,801
Beaumont, TX$67,782
Lorain, OH$67,768
Benton Harbor, MI$67,754
Toledo, OH$67,740
Binghamton, NY$67,705
Rock Hill, SC$67,698
Rockford, IL$67,663
Springfield, IL$67,635
Elyria, OH$67,628
Fargo, ND$67,628
Flagstaff, AZ$67,578
Fort Lauderdale, FL$67,536
Duluth, MN$67,494
Miami, FL$67,494
Cheyenne, WY$67,445
Grand Forks, ND$67,445
Bangor, ME$67,290
Cedar Rapids, IA$67,213
Durham, NC$67,184
Louisville, KY$67,178
Grand Rapids, MI$67,164
Hialeah, FL$67,157
Casper, WY$67,059
Scranton, PA$66,974
New Orleans, LA$66,953
Virginia Beach, VA$66,946
Akron, OH$66,911
Peoria, IL$66,820
Sarasota, FL$66,806
Nashville, TN$66,756
Omaha, NE$66,756
Green Bay, WI$66,756
Baton Rouge, LA$66,721
Charleston, SC$66,707
Jamestown, NY$66,672
Davenport, IA$66,672
Tucson, AZ$66,637
Saint Petersburg, FL$66,595
Tampa, FL$66,581
Evansville, IN$66,539
Port Arthur, TX$66,539
Bradenton, FL$66,511
Santa Fe, NM$66,384
Orlando, FL$66,258
Clearwater, FL$66,237
Canton, OH$66,089
La Crosse, WI$66,089
Albuquerque, NM$66,047
Newport News, VA$66,040
High Point, NC$66,019
Ogden, UT$65,991
Corpus Christi, TX$65,935
Norfolk, VA$65,892
Laramie, WY$65,892
Rock Island, IL$65,850
Saginaw, MI$65,836
Jacksonville, FL$65,829
Salisbury, NC$65,815
Boise, ID$65,801
Moline, IL$65,766
Fort Myers, FL$65,745
Memphis, TN$65,731
Tulsa, OK$65,696
Waterloo, IA$65,654
Spartanburg, SC$65,583
Lincoln, NE$65,548
Fort Wayne, IN$65,534
Provo, UT$65,527
Cedar Falls, IA$65,443
San Antonio, TX$65,415
Greensboro, NC$65,387
South Bend, IN$65,380
Savannah, GA$65,302
Muskegon, MI$65,274
Birmingham, AL$65,267
Winston Salem, NC$65,233
Lake Charles, LA$65,064
Anderson, IN$65,049
Lexington, KY$65,028
Augusta, GA$65,007
Greenville, SC$65,007
Lima, OH$64,951
Wichita, KS$64,944
Tuscaloosa, AL$64,944
Columbia, SC$64,881
Springfield, OH$64,867
Asheville, NC$64,754
Bloomington, IN$64,705
Knoxville, TN$64,452
Shreveport, LA$64,445
Wilmington, NC$64,354
Roanoke, VA$64,354
Topeka, KS$64,228
Frankfort, KY$64,220
Oklahoma City, OK$64,171
Chillicothe, OH$64,143
Longview, TX$64,136
Melbourne, FL$64,129
Sioux Falls, SD$64,017
Mobile, AL$64,010
Terre Haute, IN$63,982
Altoona, PA$63,940
Amarillo, TX$63,890
Killeen, TX$63,869
Fayetteville, AR$63,813
Chattanooga, TN$63,792
Sioux City, IA$63,729
Idaho Falls, ID$63,715
Lynchburg, VA$63,659
Gainesville, FL$63,567
Portsmouth, OH$63,532
Little Rock, AR$63,518
Lafayette, LA$63,490
Youngstown, OH$63,490
Daytona Beach, FL$63,448
Clarksville, TN$63,441
Pensacola, FL$63,434
Temple, TX$63,429
Hopkinsville, KY$63,223
Erie, PA$63,209
Florence, SC$63,181
Charleston, WV$63,068
Great Falls, MT$63,033
Macon, GA$62,935
Tallahassee, FL$62,928
Fayetteville, NC$62,914
Waco, TX$62,900
Helena, MT$62,851
Pine Bluff, AR$62,824
Vincennes, IN$62,738
Lubbock, TX$62,710
Alamogordo, NM$62,668
Twin Falls, ID$62,605
Rapid City, SD$62,584
Jackson, MS$62,457
Huntington, WV$62,452
Greenville, MS$62,450
Parkersburg, WV$62,379
Montgomery, AL$62,366
Wichita Falls, TX$62,296
Springfield, MO$62,296
Biloxi, MS$62,261
Monroe, LA$62,190
Johnstown, PA$62,141
Sumter, SC$62,113
Columbus, GA$62,106
Pascagoula, MS$61,973
Abilene, TX$61,973
Kingsport, TN$61,790
Albany, GA$61,790
Gulfport, MS$61,769
Alexandria, LA$61,537
Fort Smith, AR$61,361
El Paso, TX$61,172
Las Cruces, NM$60,856
Harlingen, TX$60,677
Pocatello, ID$60,666
Florence, AL$60,575
Brownsville, TX$60,561
Mcallen, TX$60,413
Dothan, AL$60,315
Columbus, MS$59,897
Altus, OK$59,570
Lawton, OK$59,437
Pierre, SD$59,184
What Skills Can Increase a Marketing Automation Analyst's Salary?
Demanded Skills for the Role:
Analysis (Mentioned in 3.58% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Excel (Mentioned in 2.11% Job Postings): Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
ERP Systems (Mentioned in 0.61% Job Postings): Leveraging advanced tools and software systems to automate and manage core business functions cost-effectively to maximize performance.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Marketing Automation Analyst's salary.
Coordination: Can increase your salary by up to 8%.
Project Management: Can increase your salary by up to 7%.
Presentation: Can increase your salary by up to 7%.
Marketing Automation Analyst Salary by Industry: Top Paying Sectors
For Marketing Automation Analyst roles, the industry you choose can affect earning potential
by as much as 34% (the gap between the highest and lowest paying industries).
Data shows that the Financial Services and Software & Networking
sectors offer the strongest compensation, at 20% above the average.
In contrast, Marketing Automation Analyst positions in Transportation or Telecom typically offer lower base pay,
as these industries often view Marketing Automation Analyst as a support function rather than a direct revenue driver.
The top paying industries for a Marketing Automation Analyst
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Financial Services
$84,297
$41.0
20%
Software & Networking
$82,892
$40.0
18%
Pharmaceuticals
$78,678
$38.0
12%
Energy & Utilities
$77,273
$37.0
10%
Aerospace & Defense
$75,868
$36.0
8%
How Education impacts a Marketing Automation Analyst's Salary?
Your level of education can impact your salary potential.
While many Marketing Automation Analysts enter the field with a Associate's Degree degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Marketing Automation Analyst with a Associate's Degree is between
$71,136
and $76,265).
Marketing Automation Analyst Salaries by Degree Level
$78,600
$77,600
$76,500
$75,400
$74,400
$73,300
$72,300
$71,200
No Diploma
High School
Associates
Bachelors
Masters
Doctorate
Typical Education for Marketing Automation Analyst
Degree Level
% of user with this level of education
No Diploma
1.5%
High School
22.7%
Associates
19.7%
Bachelors
39.4%
Masters
16.7%
Doctorate
0.0%
Typical Education for Marketing Automation Analyst
Understanding how a Marketing Automation Analyst's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on September 01, 2026
$61,241
Average$70,248/year
$76,653
$5,103
Average$5,854/month
$6,388
$1,178
Average$1,351/week
$1,474
$29
Average$34/hour
$37
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$76,653
$6,388
$1,474
$37
Average
$70,248
$5,854
$1,351
$34
25th Percentile
$61,241
$5,103
$1,178
$29
Salaries of Jobs related to Marketing Automation Analyst
Automation Analyst IV$138,300
Marketing Automation Manager$123,308
Automation Analyst III$116,300
Automation Analyst II$92,200
Automation Analyst$86,522
Marketing Automation Consultant$84,689
Marketing Automation Specialist$79,540
Marketing Automation Architect$78,750
Marketing Automation Associate$75,385
Automation Analyst I$72,400
Business Analyst, Marketing Automation$60,001
Salary Trends for Marketing Automation Analyst
Salaries for a Marketing Automation Analyst can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $72,878 in 2023
to around $72,235 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Marketing Automation Analyst salary trends,
.
Average Annual Salary of Marketing Automation Analyst Over Time
$???
$72,878
$72,647
$72,235
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$72,878
2024
$72,647
2025
$72,235
2026
View More
2027
View More
Most common benefits for Marketing Automation Analyst
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Marketing Automation Analyst
Here are companies hiring for Marketing Automation Analyst and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
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FAQ about Marketing Automation Analyst
1. What industry pays the highest salary for Marketing Automation Analyst?
The Financial Services industry offers the highest average compensation for Marketing Automation Analyst roles,
with salaries approximately 20% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
