Salary AI Book a Demo

Paid Media Analyst Salary in the United States

How much does a Paid Media Analyst make in the United States?

As of September 01, 2026, the average salary for a Paid Media Analyst in the United States is $67,314 per year, which breaks down to an hourly rate of $32.

However, a Paid Media Analyst's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $78,903
  • Majority Range (25th-75th percentile): $59,116 to $73,380
  • Entry-Level (10th percentile): $51,652
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Paid Media Analyst Salaries

A Paid Media Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Paid Media Analyst Salaries?

Experience is a primary driver of a Paid Media Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $58,180
  • Early Career (1-2 years): $67,883
  • Mid-Level (2-4 years): $89,770
  • Senior-Level (5-8 years): $111,312
  • Expert (over 8 years): $98,818
Levels Salary
Social Me... Level Paid Media Analyst$58,180
Paid Medi... Level Paid Media Analyst$67,883
Social Me... Level Paid Media Analyst$89,770
Social Me... Level Paid Media Analyst$111,312
Social Me... Level Paid Media Analyst$98,818
View as Graph

How Do Paid Media Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Paid Media Analysts. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $74,530.
  • California: $74,247.
  • Massachusetts: $73,258.

Top Paying Cities for Paid Media Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $84,903
  • San Francisco: $83,973
  • Oakland: $82,204

What Skills Can Increase a Paid Media Analyst's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 5.09% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Marketing Communications (Mentioned in 2.71% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  • Public Relations (Mentioned in 1.88% Job Postings): Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Skills Demand Percentage
Insight 5.09%
Marketing Communications 2.71%
Public Relations 1.88%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Paid Media Analyst's salary.

  • Customer Engagement: Can increase your salary by up to 6%.
  • Consulting: Can increase your salary by up to 5%.
  • Leadership: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Customer Engagement $71,353
6%
Consulting $70,680
5%
Leadership $70,006
4%
Get Latest Data

Paid Media Analyst Salary by Industry: Top Paying Sectors

For Paid Media Analyst roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Paid Media Analyst positions in MFG Nondurable or Hospitality & Leisure typically offer lower base pay, as these industries often view Paid Media Analyst as a support function rather than a direct revenue driver.

The top paying industries for a Paid Media Analyst

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$87,508$42.030%
Financial Services$84,142$40.025%
Internet$80,777$39.020%
Biotechnology$77,411$37.015%
Energy & Utilities$77,411$37.015%

How Education impacts a Paid Media Analyst's Salary?

Your level of education can impact your salary potential. While many Paid Media Analysts enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Paid Media Analyst with a No Diploma is between $71,919 and $77,395).

Paid Media Analyst Salaries by Degree Level

Typical Education for Paid Media Analyst
Degree Level % of user with this level of education
No Diploma 6.7%
High School 6.7%
Associates 6.7%
Bachelors 73.3%
Masters 13.3%
Doctorate 0.0%
View as Graph

Paid Media Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Paid Media Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$59,116
Average $67,314/year
$73,380
$4,926
Average $5,609/month
$6,115
$1,137
Average $1,294/week
$1,411
$28
Average $32/hour
$35
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $73,380 $6,115 $1,411 $35
Average $67,314 $5,609 $1,294 $32
25th Percentile $59,116 $4,926 $1,137 $28

Most common benefits for Paid Media Analyst

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Paid Media Analyst

Here are companies hiring for Paid Media Analyst and their salaries, click below for more details.

Find Your Next Paid Media Analyst Job

Ready to take the next step in your career? Browse thousands of current Paid Media Analyst job openings on our job board. Use the search bar below to find your perfect match.

For Employees

Analyze the market and your qualifications to negotiate your salary with confidence.

Get a Salary Increase

Search thousands of open positions to find your next opportunity.

Search Job Openings

For Employers

Individualize employee pay based on unique job requirements and personal qualifications.

Adjust Employee Salary

Get the latest market price for benchmark jobs and jobs in your industry.

Price My Industry Jobs

FAQ about Paid Media Analyst

1. What industry pays the highest salary for Paid Media Analyst?

The Software & Networking industry offers the highest average compensation for Paid Media Analyst roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst