Search Engine Optimization Analyst Salary in the United States

How much does a Search Engine Optimization Analyst make in the United States?

As of January 01, 2026, the average salary for a Search Engine Optimization Analyst in the United States is $94,414 per year, which breaks down to an hourly rate of $45.

However, a Search Engine Optimization Analyst's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $115,282
  • Majority Range (25th-75th percentile): $84,229 to $105,337
  • Entry-Level (10th percentile): $74,956
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View as table View as graph 25% $84,229 10% $74,956 90% $115,282 75% $105,337 $94,414 50%(Median) Didn’t find job title? Click

Search Engine Optimization Analyst Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $105,337 $8,778 $2,026 $51
Average $94,414 $7,868 $1,816 $45
25th Percentile $84,229 $7,019 $1,620 $40
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Key Factors That Influence Search Engine Optimization Analyst Salaries

A Search Engine Optimization Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Search Engine Optimization Analyst Salaries?

Experience is a primary driver of a Search Engine Optimization Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $90,877
  • Early Career (1-2 years): $91,585
  • Mid-Level (2-4 years): $92,999
  • Senior-Level (5-8 years): $97,235
  • Expert (over 8 years): $101,286
Levels Salary
Entry Level Search Engine Optimization Analyst$90,877
Intermediate Level Search Engine Optimization Analyst$91,585
Senior Level Search Engine Optimization Analyst$92,999
Specialist Level Search Engine Optimization Analyst$97,235
Expert Level Search Engine Optimization Analyst$101,286
$90,877 0 yr
$91,585 < 2 yrs
$92,999 2-4 yrs
$97,235 5-8 yrs
$101,286 > 8 yrs
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What Am I Worth?

Top Paying Cities for Search Engine Optimization Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $119,084
  • San Francisco: $117,914
  • Oakland: $115,298

What Skills Can Increase a Search Engine Optimization Analyst's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 6.04% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Organic Search (Mentioned in 4.19% Job Postings): Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising).
  • KPI (Mentioned in 1.86% Job Postings): KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
See More Skills
Skills Demand Percentage
Analysis 6.04%
Organic Search 4.19%
KPI 1.86%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Search Engine Optimization Analyst's salary.
  • Leadership: Can increase your salary by up to 5%.
  • B2B: Can increase your salary by up to 4%.
  • Initiative: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Leadership
 $99,135
5%
B2B
 $98,190
4%
Initiative
 $98,190
4%
Innovation
 $97,246
3%
Project Management
 $97,246
3%
Presentation
 $97,246
3%
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Search Engine Optimization Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Search Engine Optimization Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$84,229
Average $94,414/year
$105,337
$7,019
Average $7,868/month
$8,778
$1,620
Average $1,816/week
$2,026
$40
Average $45/hour
$51
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $105,337 $8,778 $2,026 $51
Average $94,414 $7,868 $1,816 $45
25th Percentile $84,229 $7,019 $1,620 $40

Salaries of jobs related to Search Engine Optimization Analyst

Salary Trends for Search Engine Optimization Analyst

Salaries for a Search Engine Optimization Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $96,053 in 2023 to around $95,608 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Search Engine Optimization Analyst salary trends, .

Average Annual Salary of Search Engine Optimization Analyst Over Time

2022
$???
2023
$96,053
2024
$96,053
2025
$95,608
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $96,053
2024 $96,053
2025 $95,608
2026
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2027
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Most common benefits for Search Engine Optimization Analyst

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Common company salaries for Search Engine Optimization Analyst

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

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