Web Content Analyst Salary in the United States

How much does a Web Content Analyst make in the United States?

As of January 01, 2026, the average salary for a Web Content Analyst in the United States is $91,107 per year, which breaks down to an hourly rate of $44.

However, a Web Content Analyst's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $110,234
  • Majority Range (25th-75th percentile): $80,581 to $101,119
  • Entry-Level (10th percentile): $70,997
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View as table View as graph 25% $80,581 10% $70,997 90% $110,234 75% $101,119 $91,107 50%(Median) Didn’t find job title? Click

Web Content Analyst Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $101,119 $8,427 $1,945 $49
Average $91,107 $7,592 $1,752 $44
25th Percentile $80,581 $6,715 $1,550 $39
Check out Web Content Analyst Job Openings in the United States
DOD Secret

Associates Systems LLC - INDIAN HEAD, MD

Web and Printed Content Specialist

Three Saints Bay - ALEXANDRIA, VA

Digital Media and Web Content Specialist

Indus Technology Inc - SAN DIEGO, CA

Web Portal Content Manager

People, Technology and Processes LLC - DORAL, FL

Search More Web Content Analyst Jobs in the United States

Key Factors That Influence Web Content Analyst Salaries

A Web Content Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Web Content Analyst Salaries?

Experience is a primary driver of a Web Content Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $88,622
  • Early Career (1-2 years): $91,107
  • Mid-Level (2-4 years): $93,758
  • Senior-Level (5-8 years): $97,119
  • Expert (over 8 years): $97,919
Levels Salary
Entry Level Web Content Analyst$88,622
Intermediate Level Web Content Analyst$91,107
Senior Level Web Content Analyst$93,758
Specialist Level Web Content Analyst$97,119
Expert Level Web Content Analyst$97,919
$88,622 0 yr
$91,107 < 2 yrs
$93,758 2-4 yrs
$97,119 5-8 yrs
$97,919 > 8 yrs
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What Am I Worth?

How Do Web Content Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Web Content Analysts. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $100,874.
  • California: $100,491.
  • Massachusetts: $99,152.

Top Paying Cities for Web Content Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $114,913
  • San Francisco: $113,784
  • Oakland: $111,260

What Skills Can Increase a Web Content Analyst's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 3.76% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Microsoft Office (Mentioned in 2.26% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
  • Content Creation (Mentioned in 1.75% Job Postings): Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
See More Skills
Skills Demand Percentage
Initiative 3.76%
Microsoft Office 2.26%
Content Creation 1.75%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Web Content Analyst's salary.
  • SEM: Can increase your salary by up to 8%.
  • Scheduling: Can increase your salary by up to 6%.
  • Innovation: Can increase your salary by up to 5%.
Skill Salary Salary % Increase
SEM
$98,396
8%
Scheduling
$96,573
6%
Innovation
$95,662
5%
Adobe Creative Suite
$95,662
5%
Content Marketing
$95,662
5%
Marketing Communications
$95,662
5%
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Web Content Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Web Content Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Web Content Analyst

Salaries for a Web Content Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $83,003 in 2023 to around $81,518 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Web Content Analyst salary trends, .

Average Annual Salary of Web Content Analyst Over Time

2022
$???
2023
$83,003
2024
$82,504
2025
$81,518
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $83,003
2024 $82,504
2025 $81,518
2026
View More
2027
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Most common benefits for Web Content Analyst

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Web Content Analyst

Here are companies hiring for Web Content Analyst and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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