Manages the conceptualization and timely executions of all advertising and promotional communications (traditional and new media) including oversight of the 3rd party digital buying agency and oversight of the media planning, placement and trafficking process for paid and owned media.
March 17, 2020
Supervise and direct the activities of several full-time and part-time employees in the athletic department external units in the areas including Communications, Marketing and Promotions, Licensing, Ticket Operations and Ticket Sales, Video services, Creative Services, and Spirit Squads.
April 07, 2020
Monitors all creative output and evaluate success to ensure that the Delaware Athletics continually delivers innovative and effective creative solutions.
April 08, 2020
Works in partnership with the Equipment team, Coaches and the official apparel provider to ensure that there is creative integration and consistency within the general issued equipment and uniforms.
April 19, 2020
Prepare game notes and press releases to ensure effective distribution of information and proper/required NCAA or Atlantic 10 statistics and communication.
April 24, 2020
Develop and implement strategic, integrated marketing plans for Intercollegiate Athletics to enhance visibility, invigorate the brand, increase attendance, and build support for the department and the University, in collaboration with the Division of Marketing and Communications.
April 27, 2020
Provide long-range vision, subjective and objective assessments and statistical & financial analyses for departmental operations, including day-to-day coaching of professional staff to ensure consistency with departmental values and judgements.
May 10, 2020