Market Development Representative Salary in the United States
How much does a Market Development Representative make in the United States?
As of September 01, 2026, the average salary for a Market Development Representative in the United States is $77,241 per year, which breaks down to an hourly rate of $37.
However, a Market Development Representative's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $96,952
Majority Range (25th-75th percentile): $68,094 to $87,559
Entry-Level (10th percentile): $59,767
10%$59,767
50% (Median)$77,241
90%$96,952
Market Development Representative Salaries by Percentile
Key Factors That Influence Market Development Representative Salaries
A Market Development Representative's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education
and company size
can directly affect your earning potential.
How Experience Level Affects Market Development Representative Salaries?
Experience is a primary driver of a Market Development Representative's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
Entry-Level (less than 1 year): $76,483
Early Career (1-2 years): $91,711
Mid-Level (2-4 years): $107,512
Senior-Level (5-8 years): $128,735
Expert (over 8 years): $125,369
Levels
Salary
Market De... Level Market Development Representative
$76,483
Community... Level Market Development Representative
$91,711
Community... Level Market Development Representative
$107,512
Community... Level Market Development Representative
$128,735
Community... Level Market Development Representative
How Do Market Development Representative Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Development Representatives. For example, consider the average annual salaries in these key locations:
Top Paying Cities for Market Development Representatives
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $97,425
San Francisco: $96,358
Oakland: $94,327
San Jose, CA$97,425
San Francisco, CA$96,358
Oakland, CA$94,327
New York, NY$88,935
Paramus, NJ$87,854
Queens Village, NY$87,850
Passaic, NJ$87,776
Bergenfield, NJ$87,769
Stamford, CT$87,599
Huntington, NY$87,568
Newark, NJ$86,997
Bridgeport, CT$86,834
Vallejo, CA$86,680
New Brunswick, NJ$86,649
Petaluma, CA$86,603
Middlesex, NJ$86,456
Somerset, NJ$86,402
Santa Cruz, CA$86,302
Boston, MA$85,831
Monterey, CA$85,560
Seattle, WA$85,383
Santa Rosa, CA$85,367
Los Angeles, CA$85,344
Juneau, AK$85,143
Washington, DC$85,058
Orange, CA$84,783
Santa Ana, CA$84,579
Long Beach, CA$84,502
Anaheim, CA$84,487
Anchorage, AK$84,448
Santa Maria, CA$84,216
Everett, WA$84,201
Danbury, CT$83,929
Bremerton, WA$83,822
Tacoma, WA$83,544
New Suffolk, NY$83,543
Sacramento, CA$83,521
Santa Barbara, CA$83,436
Trenton, NJ$83,351
San Diego, CA$83,351
Brockton, MA$83,266
Fairbanks, AK$83,077
Lompoc, CA$82,880
Lowell, MA$82,817
Ventura, CA$82,803
Nashua, NH$82,787
Stockton, CA$82,780
Modesto, CA$82,216
Poughkeepsie, NY$82,046
Olympia, WA$81,899
Kennewick, WA$81,899
New Haven, CT$81,868
Lawrence, MA$81,590
Hartford, CT$81,513
Riverside, CA$81,497
New Bedford, MA$81,420
Richland, WA$81,420
Bakersfield, CA$81,312
San Bernardino, CA$81,281
New Britain, CT$81,273
Atlantic City, NJ$81,273
New London, CT$81,243
Norwich, CT$81,219
Portsmouth, NH$81,204
Boulder, CO$81,040
Portland, OR$80,934
Worcester, MA$80,926
Minneapolis, MN$80,686
Philadelphia, PA$80,578
Honolulu, HI$80,323
Saint Paul, MN$80,286
Vineland, NJ$80,269
Providence, RI$80,045
Chicago, IL$79,821
Bellingham, WA$79,729
Springfield, MA$79,667
Baltimore, MD$79,644
Chico, CA$79,451
Pittsfield, MA$79,242
Manchester, NH$79,095
Spokane, WA$78,755
Denver, CO$78,748
Albany, NY$78,385
Troy, NY$78,354
Nassau, NY$78,271
Schenectady, NY$78,191
Wilmington, DE$78,130
Burlington, VT$78,022
Salem, OR$77,991
Portland, ME$77,751
Yakima, WA$77,674
Rochester, MN$77,435
Reno, NV$77,396
Fresno, CA$77,396
Milwaukee, WI$77,326
Detroit, MI$77,249
Ann Arbor, MI$77,236
Allentown, PA$77,226
Colorado Springs, CO$77,095
Syracuse, NY$77,056
Carson City, NV$77,056
Houston, TX$76,948
Eugene, OR$76,909
Gary, IN$76,817
Springfield, OR$76,755
Bismarck, ND$76,739
Galveston, TX$76,685
Medford, OR$76,569
Fort Collins, CO$76,539
Concord, NH$76,500
Austin, TX$76,477
Mesa, AZ$76,315
Reading, PA$76,307
Phoenix, AZ$76,299
Dallas, TX$76,276
Saint Cloud, MN$76,202
Madison, WI$76,098
Utica, NY$75,890
Rochester, NY$75,766
Des Moines, IA$75,758
Raleigh, NC$75,751
Atlanta, GA$75,635
Battle Creek, MI$75,612
Salt Lake City, UT$75,588
Lancaster, PA$75,473
Harrisburg, PA$75,364
Kansas City, MO$75,287
Champaign, IL$75,272
Kansas City, KS$75,272
Fort Worth, TX$75,264
Columbus, OH$75,251
Boca Raton, FL$75,233
Pittsburgh, PA$75,202
Richmond, VA$75,171
Indianapolis, IN$75,156
Cleveland, OH$75,148
Las Vegas, NV$75,055
Cincinnati, OH$75,055
Petersburg, VA$74,940
Huntsville, AL$74,824
Lansing, MI$74,772
Lebanon, PA$74,762
Pueblo, CO$74,754
Appleton, WI$74,731
Buffalo, NY$74,700
Dayton, OH$74,677
Racine, WI$74,662
Charlotte, NC$74,654
Saint Louis, MO$74,631
York, PA$74,584
Elkhart, IN$74,584
Gastonia, NC$74,570
Billings, MT$74,551
Beaumont, TX$74,530
Lorain, OH$74,515
Benton Harbor, MI$74,499
Toledo, OH$74,484
Binghamton, NY$74,445
Rock Hill, SC$74,438
Rockford, IL$74,399
Springfield, IL$74,368
Elyria, OH$74,360
Fargo, ND$74,360
Flagstaff, AZ$74,306
Fort Lauderdale, FL$74,260
Duluth, MN$74,214
Miami, FL$74,214
Cheyenne, WY$74,159
Grand Forks, ND$74,159
Bangor, ME$73,990
Cedar Rapids, IA$73,905
Durham, NC$73,872
Louisville, KY$73,866
Grand Rapids, MI$73,851
Hialeah, FL$73,843
Casper, WY$73,735
Scranton, PA$73,642
New Orleans, LA$73,619
Virginia Beach, VA$73,611
Akron, OH$73,572
Peoria, IL$73,472
Sarasota, FL$73,457
Nashville, TN$73,403
Omaha, NE$73,403
Green Bay, WI$73,403
Baton Rouge, LA$73,364
Charleston, SC$73,348
Jamestown, NY$73,310
Davenport, IA$73,310
Tucson, AZ$73,271
Saint Petersburg, FL$73,225
Tampa, FL$73,209
Evansville, IN$73,163
Port Arthur, TX$73,163
Bradenton, FL$73,132
Santa Fe, NM$72,993
Orlando, FL$72,854
Clearwater, FL$72,831
Canton, OH$72,669
La Crosse, WI$72,669
Albuquerque, NM$72,622
Newport News, VA$72,615
High Point, NC$72,591
Ogden, UT$72,561
Corpus Christi, TX$72,499
Norfolk, VA$72,452
Laramie, WY$72,452
Rock Island, IL$72,406
Saginaw, MI$72,391
Jacksonville, FL$72,383
Salisbury, NC$72,367
Boise, ID$72,352
Moline, IL$72,313
Fort Myers, FL$72,290
Memphis, TN$72,275
Tulsa, OK$72,236
Waterloo, IA$72,190
Spartanburg, SC$72,113
Lincoln, NE$72,074
Fort Wayne, IN$72,059
Provo, UT$72,051
Cedar Falls, IA$71,958
San Antonio, TX$71,927
Greensboro, NC$71,896
South Bend, IN$71,889
Savannah, GA$71,804
Muskegon, MI$71,773
Birmingham, AL$71,765
Winston Salem, NC$71,727
Lake Charles, LA$71,541
Anderson, IN$71,526
Lexington, KY$71,502
Augusta, GA$71,479
Greenville, SC$71,479
Lima, OH$71,417
Wichita, KS$71,410
Tuscaloosa, AL$71,410
Columbia, SC$71,340
Springfield, OH$71,325
Asheville, NC$71,201
Bloomington, IN$71,147
Knoxville, TN$70,869
Shreveport, LA$70,861
Wilmington, NC$70,761
Roanoke, VA$70,761
Topeka, KS$70,622
Frankfort, KY$70,613
Oklahoma City, OK$70,560
Chillicothe, OH$70,529
Longview, TX$70,521
Melbourne, FL$70,514
Sioux Falls, SD$70,390
Mobile, AL$70,382
Terre Haute, IN$70,351
Altoona, PA$70,305
Amarillo, TX$70,251
Killeen, TX$70,228
Fayetteville, AR$70,166
Chattanooga, TN$70,143
Sioux City, IA$70,073
Idaho Falls, ID$70,058
Lynchburg, VA$69,996
Gainesville, FL$69,896
Portsmouth, OH$69,857
Little Rock, AR$69,842
Lafayette, LA$69,811
Youngstown, OH$69,811
Daytona Beach, FL$69,764
Clarksville, TN$69,757
Pensacola, FL$69,749
Temple, TX$69,744
Hopkinsville, KY$69,517
Erie, PA$69,502
Florence, SC$69,471
Charleston, WV$69,347
Great Falls, MT$69,309
Macon, GA$69,201
Tallahassee, FL$69,193
Fayetteville, NC$69,177
Waco, TX$69,162
Helena, MT$69,108
Pine Bluff, AR$69,079
Vincennes, IN$68,984
Lubbock, TX$68,953
Alamogordo, NM$68,907
Twin Falls, ID$68,838
Rapid City, SD$68,814
Jackson, MS$68,675
Huntington, WV$68,670
Greenville, MS$68,668
Parkersburg, WV$68,589
Montgomery, AL$68,575
Wichita Falls, TX$68,498
Springfield, MO$68,498
Biloxi, MS$68,459
Monroe, LA$68,382
Johnstown, PA$68,328
Sumter, SC$68,297
Columbus, GA$68,289
Pascagoula, MS$68,142
Abilene, TX$68,142
Kingsport, TN$67,942
Albany, GA$67,942
Gulfport, MS$67,918
Alexandria, LA$67,663
Fort Smith, AR$67,470
El Paso, TX$67,262
Las Cruces, NM$66,914
Harlingen, TX$66,718
Pocatello, ID$66,706
Florence, AL$66,605
Brownsville, TX$66,590
Mcallen, TX$66,428
Dothan, AL$66,319
Columbus, MS$65,861
Altus, OK$65,501
Lawton, OK$65,354
Pierre, SD$65,076
What Skills Can Increase a Market Development Representative's Salary?
Demanded Skills for the Role:
Customer Service (Mentioned in 5.19% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
KPI (Mentioned in 2.81% Job Postings): KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
Microsoft Office (Mentioned in 1.3% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Market Development Representative's salary.
Business Development: Can increase your salary by up to 12%.
Innovation: Can increase your salary by up to 9%.
Inside Sales: Can increase your salary by up to 9%.
Market Development Representative Salary by Industry: Top Paying Sectors
For Market Development Representative roles, the industry you choose can affect earning potential
by as much as 70% (the gap between the highest and lowest paying industries).
Data shows that the Healthcare and Financial Services
sectors offer the strongest compensation, at 40% above the average.
In contrast, Market Development Representative positions in Business Services or Insurance typically offer lower base pay,
as these industries often view Market Development Representative as a support function rather than a direct revenue driver.
The top paying industries for a Market Development Representative
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Healthcare
$108,138
$52.0
40%
Financial Services
$84,966
$41.0
10%
How Education impacts a Market Development Representative's Salary?
Your level of education can impact your salary potential.
While many Market Development Representatives enter the field with a Bachelor's Degree degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Market Development Representative with a Bachelor's Degree is between
$73,739
and $79,735).
Market Development Representative Salaries by Degree Level
$83,200
$81,800
$80,500
$79,200
$77,800
$76,500
$75,100
$73,800
No Diploma
High School
Associates
Bachelors
Masters
Doctorate
Typical Education for Market Development Representative
Degree Level
% of user with this level of education
No Diploma
5.1%
High School
5.1%
Associates
10.2%
Bachelors
55.9%
Masters
28.8%
Doctorate
0.0%
Typical Education for Market Development Representative
Market Development Representative Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Market Development Representative's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on September 01, 2026
$68,094
Average$77,241/year
$87,559
$5,675
Average$6,437/month
$7,297
$1,310
Average$1,485/week
$1,684
$33
Average$37/hour
$42
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$87,559
$7,297
$1,684
$42
Average
$77,241
$6,437
$1,485
$37
25th Percentile
$68,094
$5,675
$1,310
$33
Salaries of Jobs related to Market Development Representative
Salary Trends for Market Development Representative
Salaries for a Market Development Representative can change over time,
reflecting shifts in market demand and the overall economy.
The median salary increased from $67,294 in 2023
to around $67,603 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Market Development Representative salary trends,
.
Average Annual Salary of Market Development Representative Over Time
$???
$67,294
$67,924
$67,603
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$67,294
2024
$67,924
2025
$67,603
2026
View More
2027
View More
Most common benefits for Market Development Representative
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Market Development Representative
Here are companies hiring for Market Development Representative and their salaries, click below for more details.
K$114,295/per year
Kpmg Us LLPBusiness Servicesthe United States
W$114,096/per year
Warner Bros DiscoveryBusiness Servicesthe United States
D$111,927/per year
Dentsu International LtdBusiness Servicesthe United States
G$111,873/per year
GroupM Worldwide IncBusiness Servicesthe United States
C$111,651/per year
CoWorx StaffingBusiness Servicesthe United States
C$110,194/per year
Contemporary Services CorpBusiness Servicesthe United States
S$107,128/per year
Showcase CinemasBusiness Servicesthe United States
A$106,429/per year
Amentum Services IncBusiness Servicesthe United States
A$106,199/per year
Allied Universal Security Services LLCBusiness Servicesthe United States
S$106,104/per year
Sodexo USABusiness Servicesthe United States
J$105,192/per year
JLL TechnologiesBusiness Servicesthe United States
I$104,478/per year
Intact Insurance Group USA LLCBusiness Servicesthe United States
N$101,619/per year
NielsenIQBusiness Servicesthe United States
T$101,470/per year
The Leading Edge AllianceBusiness Servicesthe United States
H$101,308/per year
Honeywell UOPBusiness Servicesthe United States
R$97,720/per year
Reeve & AssociatesBusiness Servicesthe United States
M$97,584/per year
ManpowerGroup Global IncBusiness Servicesthe United States
F$95,980/per year
Financial Sys NcoBusiness Servicesthe United States
A$95,314/per year
Arrow Global LtdBusiness Servicesthe United States
C$94,777/per year
CarMax Enterprise Services LLCBusiness Servicesthe United States
D$94,479/per year
DZConneXBusiness Servicesthe United States
A$93,802/per year
Adecco Staffing, USABusiness Servicesthe United States
R$92,937/per year
Resource MFGBusiness Servicesthe United States
Z$92,774/per year
Zachry Brands IncBusiness Servicesthe United States
G$88,138/per year
Greystar Worldwide LLCBusiness Servicesthe United States
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FAQ about Market Development Representative
1. What industry pays the highest salary for Market Development Representative?
The Healthcare industry offers the highest average compensation for Market Development Representative roles,
with salaries approximately 40% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
