What are the main factors that influence a SEM Analyst's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A SEM Analyst's salary?

A SEM Analyst's salary grows with experience: starting around $87,252 for beginners, reaching about $88,611 at mid-level, and approach $94,561 for experts.

What are the highest paying states for a SEM Analyst?

SEM Analyst salary varies significantly by state. The top 3 highest paying states for SEM Analyst roles are District of Columbia $100,641, California $100,259, Massachusetts $98,923. These tech hubs typically pay 10-15% above the national average.

How much do different types of SEM Analyst roles make?

Salaries for SEM Analyst level roles vary by specialization: SEM Director: $216,213; SEM Specialist IV: $139,413; SEM Manager: $138,523; SEM Strategist III: $89,540; SEM Specialist III: $89,525.

How do different companies affect a SEM Analyst's salary?

Company size, industry, and compensation structure create significant salary variations for SEM Analyst roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

SEM Analyst Salary in the United States

How much does a SEM Analyst make in the United States?

As of April 01, 2026, the average salary for a SEM Analyst in the United States is $90,897 per year, which breaks down to an hourly rate of $44.

However, a SEM Analyst's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $107,897
Majority Range (25th-75th percentile): $81,951 to $99,795
Entry-Level (10th percentile): $73,806

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SEM Analyst Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$99,795	$8,316	$1,919	$48
Average	$90,897	$7,575	$1,748	$44
25th Percentile	$81,951	$6,829	$1,576	$39

You may get higher pay by adjusting the following factors:

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Key Factors That Influence SEM Analyst Salaries

A SEM Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects SEM Analyst Salaries?

Experience is a primary driver of a SEM Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $87,252
Early Career (1-2 years): $87,524
Mid-Level (2-4 years): $88,611
Senior-Level (5-8 years): $91,813
Expert (over 8 years): $94,561

Levels	Salary
Entry Level SEM Analyst	$87,252
Intermediate Level SEM Analyst	$87,524
Senior Level SEM Analyst	$88,611
Specialist Level SEM Analyst	$91,813
Expert Level SEM Analyst	$94,561

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What Am I Worth?

How Do SEM Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract SEM Analysts. For example, consider the average annual salaries in these key locations:

District of Columbia: $100,641.
California: $100,259.
Massachusetts: $98,923.

District of Columbia $100,641 California $100,259 Massachusetts $98,923 Washington $98,559 New Jersey $98,523 Alaska $98,396 Connecticut $97,141 New York $96,632

Hawaii $95,005 Rhode Island $94,242 Maryland $93,723 Minnesota $93,014 Colorado $92,742 Illinois $92,651 Oregon $92,305 Delaware $92,051

New Hampshire $91,891 Virginia $91,533 Pennsylvania $90,488 Nevada $89,960 North Dakota $89,788 Michigan $89,515 Wisconsin $89,415 Vermont $89,215

Texas $88,661 Maine $88,624 Arizona $88,570 Ohio $88,506 Georgia $87,670 Indiana $87,252 Wyoming $87,170 Utah $87,043

Iowa $86,988 Kansas $86,552 Louisiana $86,424 North Carolina $86,379 Missouri $86,361 Florida $86,006 Montana $85,815 Nebraska $85,634

Kentucky $85,534 South Carolina $85,170 Tennessee $84,943 Idaho $84,852 New Mexico $84,188 Oklahoma $84,043 Alabama $83,507 South Dakota $82,607

Arkansas $82,116 West Virginia $81,852 Mississippi $81,062

Top Paying Cities for SEM Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $114,648
San Francisco: $113,521
Oakland: $111,003

San Jose, CA $114,648

San Francisco, CA $113,521

Oakland, CA $111,003

New York, NY $105,340

Queens Village, NY $104,658

Paramus, NJ $103,931

Passaic, NJ $103,840

Bergenfield, NJ $103,749

Stamford, CT $103,613

Huntington, NY $103,522

Newark, NJ $102,931

Bridgeport, CT $102,750

New Brunswick, NJ $102,450

Vallejo, CA $102,259

Middlesex, NJ $102,204

Somerset, NJ $102,122

Petaluma, CA $101,913

Santa Cruz, CA $101,559

Boston, MA $101,377

Monterey, CA $100,922

Fairbanks, AK $100,859

Los Angeles, CA $100,686

Washington, DC $100,641

Seattle, WA $100,477

Santa Rosa, CA $100,459

Juneau, AK $100,195

Orange, CA $99,895

Anchorage, AK $99,732

Anaheim, CA $99,668

Santa Ana, CA $99,532

Nassau, NY $99,477

Long Beach, CA $99,441

Danbury, CT $99,414

Santa Maria, CA $99,105

Everett, WA $99,086

Bremerton, WA $98,641

Trenton, NJ $98,468

Sacramento, CA $98,432

San Diego, CA $98,386

Brockton, MA $98,350

Tacoma, WA $98,314

Santa Barbara, CA $98,187

Lowell, MA $97,823

New Suffolk, NY $97,787

Nashua, NH $97,677

Lompoc, CA $97,532

Ventura, CA $97,441

Stockton, CA $97,414

New Haven, CT $97,232

Atlantic City, NJ $96,996

Hartford, CT $96,796

Modesto, CA $96,750

Poughkeepsie, NY $96,550

New Britain, CT $96,505

Olympia, WA $96,378

Kennewick, WA $96,378

New London, CT $96,359

Norwich, CT $96,332

Lawrence, MA $96,287

Bakersfield, CA $96,032

Riverside, CA $95,905

New Bedford, MA $95,905

Richland, WA $95,814

Portsmouth, NH $95,741

Vineland, NJ $95,723

San Bernardino, CA $95,650

Boulder, CO $95,396

Worcester, MA $95,323

Portland, OR $95,241

Saint Paul, MN $95,132

Minneapolis, MN $95,132

Philadelphia, PA $95,005

Honolulu, HI $94,523

Springfield, MA $94,205

Providence, RI $94,196

Chicago, IL $93,933

Bellingham, WA $93,823

Baltimore, MD $93,723

Chico, CA $93,496

Wilmington, DE $93,342

Pittsfield, MA $93,251

Manchester, NH $93,078

Spokane, WA $92,678

Denver, CO $92,669

Albany, NY $92,242

Troy, NY $92,206

Schenectady, NY $92,015

Burlington, VT $91,815

Portland, ME $91,497

Salem, OR $91,424

Yakima, WA $91,406

Ann Arbor, MI $91,378

Rochester, MN $91,124

Fresno, CA $91,078

Reno, NV $91,078

Milwaukee, WI $90,997

Detroit, MI $90,906

Allentown, PA $90,878

Carson City, NV $90,869

Houston, TX $90,733

Colorado Springs, CO $90,724

Syracuse, NY $90,678

Eugene, OR $90,506

Bismarck, ND $90,397

Gary, IN $90,397

Galveston, TX $90,397

Springfield, OR $90,324

Medford, OR $90,106

Fort Collins, CO $90,069

Austin, TX $89,997

Mesa, AZ $89,806

Phoenix, AZ $89,788

Dallas, TX $89,760

Reading, PA $89,706

Saint Cloud, MN $89,669

Concord, NH $89,588

Madison, WI $89,551

Utica, NY $89,306

Raleigh, NC $89,233

Las Vegas, NV $89,224

Rochester, NY $89,160

Des Moines, IA $89,151

Atlanta, GA $89,006

Battle Creek, MI $88,979

Salt Lake City, UT $88,951

Lancaster, PA $88,815

Champaign, IL $88,797

Harrisburg, PA $88,688

Durham, NC $88,606

Kansas City, MO $88,597

Kansas City, KS $88,579

Fort Worth, TX $88,570

Boca Raton, FL $88,533

Cleveland, OH $88,524

Columbus, OH $88,506

Pittsburgh, PA $88,497

Richmond, VA $88,461

Indianapolis, IN $88,442

Cincinnati, OH $88,324

Petersburg, VA $88,188

Billings, MT $87,988

Lansing, MI $87,988

Huntsville, AL $87,988

Lebanon, PA $87,979

Dayton, OH $87,970

Pueblo, CO $87,970

Appleton, WI $87,942

Buffalo, NY $87,906

Racine, WI $87,861

Charlotte, NC $87,852

Saint Louis, MO $87,824

Springfield, IL $87,788

Elkhart, IN $87,770

York, PA $87,770

Gastonia, NC $87,761

Benton Harbor, MI $87,761

Beaumont, TX $87,706

Lorain, OH $87,688

Toledo, OH $87,652

Binghamton, NY $87,606

Rock Hill, SC $87,597

Rockford, IL $87,552

Fargo, ND $87,506

Elyria, OH $87,506

Flagstaff, AZ $87,443

Fort Lauderdale, FL $87,388

Miami, FL $87,333

Duluth, MN $87,188

Bangor, ME $87,070

Cedar Rapids, IA $86,970

Louisville, KY $86,924

Grand Rapids, MI $86,906

Hialeah, FL $86,897

Casper, WY $86,770

Scranton, PA $86,661

New Orleans, LA $86,634

Virginia Beach, VA $86,624

Akron, OH $86,579

Peoria, IL $86,461

Sarasota, FL $86,443

Green Bay, WI $86,379

Baton Rouge, LA $86,334

Charleston, SC $86,315

Nashville, TN $86,288

Jamestown, NY $86,270

Davenport, IA $86,270

Tucson, AZ $86,225

Cheyenne, WY $86,197

Saint Petersburg, FL $86,170

Tampa, FL $86,152

Omaha, NE $86,134

Port Arthur, TX $86,097

Evansville, IN $86,097

Bradenton, FL $86,061

Santa Fe, NM $85,897

Orlando, FL $85,806

Clearwater, FL $85,706

Canton, OH $85,516

La Crosse, WI $85,516

Grand Forks, ND $85,488

Albuquerque, NM $85,461

Tulsa, OK $85,461

Newport News, VA $85,452

High Point, NC $85,425

Ogden, UT $85,388

Corpus Christi, TX $85,316

Laramie, WY $85,261

Norfolk, VA $85,261

Rock Island, IL $85,206

Saginaw, MI $85,188

Jacksonville, FL $85,179

Salisbury, NC $85,161

Memphis, TN $85,143

Moline, IL $85,097

Fort Myers, FL $85,070

Waterloo, IA $84,952

Spartanburg, SC $84,861

Lincoln, NE $84,816

Fort Wayne, IN $84,797

Birmingham, AL $84,697

Cedar Falls, IA $84,679

Provo, UT $84,670

Springfield, OH $84,661

San Antonio, TX $84,643

Greensboro, NC $84,607

South Bend, IN $84,597

Winston Salem, NC $84,588

Boise, ID $84,561

Savannah, GA $84,497

Muskegon, MI $84,334

Lima, OH $84,225

Lake Charles, LA $84,188

Anderson, IN $84,170

Lexington, KY $84,143

Augusta, GA $84,116

Greenville, SC $84,116

Wichita, KS $84,034

Tuscaloosa, AL $84,034

Columbia, SC $83,952

Bloomington, IN $83,725

Roanoke, VA $83,670

Asheville, NC $83,552

Knoxville, TN $83,398

Shreveport, LA $83,389

Wilmington, NC $83,270

Frankfort, KY $83,098

Oklahoma City, OK $83,034

Chillicothe, OH $82,998

Longview, TX $82,989

Topeka, KS $82,961

Mobile, AL $82,825

Terre Haute, IN $82,789

Erie, PA $82,780

Altoona, PA $82,734

Melbourne, FL $82,707

Amarillo, TX $82,670

Killeen, TX $82,643

Fayetteville, AR $82,570

Sioux Falls, SD $82,507

Chattanooga, TN $82,452

Idaho Falls, ID $82,443

Gainesville, FL $82,252

Portsmouth, OH $82,207

Little Rock, AR $82,189

Lynchburg, VA $82,189

Lafayette, LA $82,152

Youngstown, OH $82,152

Temple, TX $82,116

Daytona Beach, FL $82,098

Clarksville, TN $82,089

Pensacola, FL $82,080

Hopkinsville, KY $81,807

Charleston, WV $81,798

Florence, SC $81,752

Sioux City, IA $81,698

Macon, GA $81,434

Tallahassee, FL $81,425

Fayetteville, NC $81,407

Waco, TX $81,389

Wichita Falls, TX $81,389

Pine Bluff, AR $81,352

Vincennes, IN $81,180

Lubbock, TX $81,143

Great Falls, MT $81,089

Alamogordo, NM $81,080

Abilene, TX $81,007

Rapid City, SD $80,889

Monroe, LA $80,889

Albany, GA $80,834

Huntington, WV $80,825

Jackson, MS $80,816

Greenville, MS $80,807

Parkersburg, WV $80,716

Montgomery, AL $80,698

Johnstown, PA $80,680

Springfield, MO $80,607

Biloxi, MS $80,562

Sumter, SC $80,371

Columbus, GA $80,362

Twin Falls, ID $80,307

Pascagoula, MS $80,189

Kingsport, TN $79,953

Gulfport, MS $79,925

Alexandria, LA $79,625

Fort Smith, AR $79,398

El Paso, TX $79,153

Helena, MT $79,035

Las Cruces, NM $78,744

Harlingen, TX $78,489

Pocatello, ID $78,407

Florence, AL $78,380

Brownsville, TX $78,362

Dothan, AL $78,217

Mcallen, TX $78,171

Columbus, MS $77,498

Altus, OK $77,080

Lawton, OK $76,908

Pierre, SD $76,580

What Skills Can Increase a SEM Analyst's Salary?

Demanded Skills for the Role:

Insight (Mentioned in 4.66% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Email Marketing (Mentioned in 3.79% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
E- Commerce (Mentioned in 1.83% Job Postings): E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business.

See More Skills

Skills	Demand Percentage
Insight	4.66%
Email Marketing	3.79%
E- Commerce	1.83%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a SEM Analyst's salary.

Tableau: Can increase your salary by up to 11%.
Leadership: Can increase your salary by up to 6%.
Collaboration: Can increase your salary by up to 4%.

Skill	Salary	Salary % Increase
Tableau	$100,895	11%
Leadership	$96,350	6%
Collaboration	$94,532	4%
Presentation	$94,532	4%
Products and Services	$94,532	4%
Salesforce	$93,623	3%

Get Latest Data

SEM Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a SEM Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

$81,951

Average $90,897/year

$99,795

$6,829

Average $7,575/month

$8,316

$1,576

Average $1,748/week

$1,919

$39

Average $44/hour

$48

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$99,795	$8,316	$1,919	$48
Average	$90,897	$7,575	$1,748	$44
25th Percentile	$81,951	$6,829	$1,576	$39

Salaries of jobs related to SEM Analyst

Salary Trends for SEM Analyst

Salaries for a SEM Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $93,387 in 2023 to around $92,112 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of SEM Analyst salary trends, .

Average Annual Salary of SEM Analyst Over Time

2022

$???

2023

$93,387

2024

$92,894

2025

$92,112

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$93,387
2024	$92,894
2025	$92,112
2026	View More
2027	View More

Most common benefits for SEM Analyst

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