Web Developer and Digital Marketing Salary in the United States

How much does a Web Developer and Digital Marketing make in the United States?

As of July 01, 2026, the average salary for a Web Developer and Digital Marketing in the United States is $83,395 per year, which breaks down to an hourly rate of $40.

However, a Web Developer and Digital Marketing's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $97,060
  • Majority Range (25th-75th percentile): $72,901 to $90,548
  • Entry-Level (10th percentile): $63,346
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View as table View as graph 25% $72,901 10% $63,346 90% $97,060 75% $90,548 $83,395 50%(Median) Didn’t find job title? Click

Web Developer and Digital Marketing Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $90,548 $7,546 $1,741 $44
Average $83,395 $6,950 $1,604 $40
25th Percentile $72,901 $6,075 $1,402 $35
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Key Factors That Influence Web Developer and Digital Marketing Salaries

A Web Developer and Digital Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Web Developer and Digital Marketing Salaries?

Experience is a primary driver of a Web Developer and Digital Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $67,345
  • Early Career (1-2 years): $82,869
  • Mid-Level (2-4 years): $96,721
  • Senior-Level (5-8 years): $111,584
  • Expert (over 8 years): $148,493
Levels Salary
Curriculu... Level Web Developer and Digital Marketing$67,345
Web Devel... Level Web Developer and Digital Marketing$82,869
Curriculu... Level Web Developer and Digital Marketing$96,721
Curriculu... Level Web Developer and Digital Marketing$111,584
Curriculu... Level Web Developer and Digital Marketing$148,493
$67,345 0 yr
$82,869 < 2 yrs
$96,721 2-4 yrs
$111,584 5-8 yrs
$148,493 > 8 yrs
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What Am I Worth?

How Do Web Developer and Digital Marketing Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Web Developer and Digital Marketings. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $92,335.
  • California: $91,985.
  • Massachusetts: $90,759.

Top Paying Cities for Web Developer and Digital Marketings

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $105,186
  • San Francisco: $104,035
  • Oakland: $101,842

What Skills Can Increase a Web Developer and Digital Marketing's Salary?

Demanded Skills for the Role:

  • Presentation (Mentioned in 20% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  • Sales Process (Mentioned in 2.36% Job Postings): Designing and implementing repeatable steps that a salesperson takes to move a prospect from an early-stage lead to a closed customer.
  • Child Development (Mentioned in 1.86% Job Postings): Child development refers to the sequence of physical, language, thought and emotional changes that occur in a child from birth to the beginning of adulthood.
See More Skills
Skills Demand Percentage
Presentation 20%
Sales Process 2.36%
Child Development 1.86%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Web Developer and Digital Marketing's salary.
  • Sales Process: Can increase your salary by up to 19%.
  • Sales Presentation: Can increase your salary by up to 19%.
  • Product Management: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Sales Process
$99,240
19%
Sales Presentation
$99,240
19%
Product Management
$90,067
8%
Public Speaking
$88,399
6%
Customer Satisfaction
$86,731
4%
Partnering
$86,731
4%
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Web Developer and Digital Marketing Salary by Industry: Top Paying Sectors

For Web Developer and Digital Marketing roles, the industry you choose can affect earning potential by as much as 47% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Internet sectors offer the strongest compensation, at 20% above the average. In contrast, Web Developer and Digital Marketing positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Web Developer and Digital Marketing as a support function rather than a direct revenue driver.

The top paying industries for a Web Developer and Digital Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$100,074$48.020%
Internet$98,406$47.018%
Energy & Utilities$95,904$46.015%
Healthcare$91,735$44.010%
Aerospace & Defense$90,901$44.09%

How Education impacts a Web Developer and Digital Marketing's Salary?

Your level of education can impact your salary potential. While many Web Developer and Digital Marketings enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Web Developer and Digital Marketing with a Bachelor's Degree is between $78,419 and $82,731).

Web Developer and Digital Marketing Salaries by Degree Level

Typical Education for Web Developer and Digital Marketing
Degree Level % of user with this level of education
No Diploma 0.5%
High School 5.6%
Associates 3.2%
Bachelors 29.7%
Masters 54.7%
Doctorate 6.3%
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Web Developer and Digital Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Web Developer and Digital Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Salary Trends for Web Developer and Digital Marketing

Salaries for a Web Developer and Digital Marketing can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $69,358 in 2023 to around $69,224 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Web Developer and Digital Marketing salary trends, .

Average Annual Salary of Web Developer and Digital Marketing Over Time

2022
$???
2023
$69,358
2024
$69,415
2025
$69,224
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $69,358
2024 $69,415
2025 $69,224
2026
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2027
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Most common benefits for Web Developer and Digital Marketing

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Web Developer and Digital Marketing

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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