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Written by Salary.com Staff
May 09, 2025
One of the biggest drivers of motivation in any organization is rewards or incentives. Almost every company is aware of this fact, as reported by a study saying that 99% and 94% of companies are implementing short-term incentives (STI) and long-term incentives (LTI), respectively.
With the war for talent getting increasingly competitive, you have to learn how to navigate incentives with successful talent acquisition and profitability in mind. But how exactly does incentive compensation work?
Read on as this article explains everything you need to know about incentive-based compensation—its definition, importance, types, challenges, and a step-by-step guide on calculating incentives for employees.
Incentive-based compensation is a form of variable pay where employees expect to receive additional rewards other than their salary for great work performance or achieving goals, objectives, and milestones. Incentives can be given in many forms, such as:
Bonuses
Commissions
Stock options
Profit-sharing
Extra PTOs
Recognition or awards
The main goal of implementing incentive compensation plans is to boost the employees’ motivation and drive better overall work performance. Although incentives are commonly implemented in the sales department, they can also be applied to other roles.
Effective incentive programs require reliable salary planning strategies for every company. Compensation planning software offers a tailored approach to addressing any organization’s compensation processes, helping you make smarter pay decisions aligned with your business goals.
The incentive compensation management's important to a company’s pay practices because it could snowball into significant advantages. It can also be considered a win-win business strategy if implemented properly.
For example, a property sales agent typically receives incentives through commissions from sold real estate properties. If you think about it, incentive compensation management works as a guaranteed investment because the company has already made profits from the property sold before giving out incentives to its agents.
The primary goal of pay is to boost employee morale and motivation, so they strive for better work performance. In today’s race for talent, having an effective total rewards system helps you stay ahead of the competition.
Incentive-based compensation isn’t limited only to bonuses or commissions. It could also be given in different forms, both monetary and non-monetary. Here are some common types of incentives:
Monetary incentives:
Bonuses: These are typically one-time payments given for achieving specific targets and milestones or having an exemplary performance.
Stock options: A program that allows employees to invest in or purchase company stocks at a predetermined price.
Profit sharing: Employees receive a portion of the overall profits of the company, sparking their motivation to contribute more to the organization’s success.
Retention pays: This refers to the incentives offered by a company to encourage employees to stay for a specific period. Retention pay is often offered to executives or high-ranking positions.
Commissions: This is a type of incentive that’s tied to the sales or revenue generated by a person or a team. It’s usually a percentage of the sales amount (e.g., 5%, 8%, 10%, etc.)
Non-monetary incentives
Employee recognition: This refers to company programs that aim to reward and recognize an employee’s performance in front of the whole company and its connections.
Additional vacation days/PTO: Extra paid time off is also a popular incentive given to exemplary employees.
Health and wellness: A company may also provide financial assistance to health and wellness programs as a reward, such as gym memberships, health insurance, and more.
Learning stipend: A lot of organizations also invest in the training and development of their workforce as a reward. This includes training, workshops, and exclusive events for skill enhancements.
Company trips/experiences: Organizing company trips and experiences is also a popular incentive in most companies. These include out-of-the-country vacations, convention trips, VIP access to special events, and more.
Although giving out incentive-based compensation offers several potential benefits for a company, it could still backfire if not implemented properly. The last thing you would want is for your organization’s incentive programs to do more harm than good.
Here are some common incentive compensation management challenges to look out for:
Lack of well-established KPIs
Increase employee turnover and dissatisfaction
Compromises teamwork
Difficult and costly to maintain
Promote bad behaviors
Causes workplace conflict
That’s why it’s important to make all the necessary preparations and assessments before implementing an incentive-based compensation program. Using the Compensation Planning Software helps you streamline your collaboration efforts and focus on a single, effective, and comprehensive system.
Here’s a step-by-step guide to help you calculate and develop incentive-based compensation strategies for your organization:
Firstly, establishing a fair, clear, and transparent set of performance criteria is the most important step to calculate incentive pay. Make sure that you’re evaluating core performance metrics across all the job positions with fairness and consistency in mind, all the time.
These goals and key performance indicators (KPIs) may include generated leads, demos booked, properties sold, and more, depending on the industry.
Determine the specific job roles and company departments eligible for the incentive programs. Employees who usually receive incentives are salespersons, marketing agents, lead generation specialists, etc.
Identify what kind of pay structure works best for your organization. If your company focuses on sales and revenue, then commission-based incentives would be best. If it’s lead generation, then giving out bonuses for reaching target goals or quotas would be the way.
With the help of incentive compensation management tools, your organization can easily handle its compensation practices for better and more competent results. Total compensation management includes merit, bonus, equity, and reward functions that enhance your company’s incentive programs.
Finally, you can now calculate the incentive compensation based on your company’s preferred formula. Keep in mind that this formula is heavily influenced by the organization’s budget, performance, and competition.
For monetary incentives, the amount could either be a one-time fixed payment or just the revenue and sales percentage. (e.g., annual incentive of $5,000, 7% commission on sales)
Remember to conduct regular reviews and evaluations of your company’s incentive compensation management solutions. This allows you to properly address issues such as transparency, fairness, and competitiveness. It’s also an opportunity to communicate with your employees about their feedback and make necessary improvements.
To help you fully grasp the concept of calculating incentive compensation, take a look at an example featuring a situation based on real-life scenarios in different industries below:
Situation A: Company ABC implements a sales performance management incentive plan where the sales agents earn a 10% commission rate on sales exceeding their monthly quota. How much would his incentive be if the sales agent sells $180,000 and the monthly quota is only $120,000?
Exceeding quota = 180,000 - 120,000 = $60,000
Incentive pay = 0.10 x $60,000
Incentive pay = $6,000
Therefore, the sales agent would receive an incentive compensation of $6,000 on top of his base salary.
Managing and maintaining your company’s incentive compensation programs incurs heavy pressure on both the HR team and your finances. Make sure to execute them properly or invest in incentive compensation management software for better results.
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