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Shopper Marketing Specialist IV Salary in the United States

How much does a Shopper Marketing Specialist IV make in the United States?

As of October 01, 2026, the average salary for a Shopper Marketing Specialist IV in the United States is $119,549 per year, which breaks down to an hourly rate of $57.

However, a Shopper Marketing Specialist IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $132,422
  • Majority Range (25th-75th percentile): $108,731 to $126,287
  • Entry-Level (10th percentile): $98,882
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Shopper Marketing Specialist IV Salaries

A Shopper Marketing Specialist IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Shopper Marketing Specialist IV Salaries?

Experience is a primary driver of a Shopper Marketing Specialist IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $114,705
  • Early Career (1-2 years): $115,512
  • Mid-Level (2-4 years): $116,804
  • Senior-Level (5-8 years): $118,419
  • Expert (over 8 years): $120,555
Levels Salary
Entry Level Shopper Marketing Specialist IV$114,705
Intermediate Level Shopper Marketing Specialist IV$115,512
Senior Level Shopper Marketing Specialist IV$116,804
Specialist Level Shopper Marketing Specialist IV$118,419
Expert Level Shopper Marketing Specialist IV$120,555
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How Do Shopper Marketing Specialist IV Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Shopper Marketing Specialist IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $132,365.
  • California: $131,863.
  • Massachusetts: $130,105.

Top Paying Cities for Shopper Marketing Specialist IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $150,787
  • San Francisco: $149,136
  • Oakland: $145,993

Shopper Marketing Specialist IV Salary by Company Size: Startups vs. Enterprise

Shopper Marketing Specialist IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $133,464. While startup companies pay approximate $113,010.

Shopper Marketing Specialist IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $113,010
Growth Stage 51~500 $119,494
Established 501~5000 $128,870
Enterprise 5000+ $133,464

Shopper Marketing Specialist IV Salary by Industry: Top Paying Sectors

For Shopper Marketing Specialist IV roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Shopper Marketing Specialist positions in Hospitality & Leisure or Retail & Wholesale typically offer lower base pay, as these industries often view Shopper Marketing Specialist IV as a support function rather than a direct revenue driver.

The top paying industries for a Shopper Marketing Specialist IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$143,459$69.020%
Energy & Utilities$137,481$66.015%
Pharmaceuticals$137,481$66.015%
Biotechnology$131,504$63.010%
Healthcare$131,504$63.010%

Shopper Marketing Specialist IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Shopper Marketing Specialist IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$108,731
Average $119,549/year
$126,287
$9,061
Average $9,962/month
$10,524
$2,091
Average $2,299/week
$2,429
$52
Average $57/hour
$61
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $126,287 $10,524 $2,429 $61
Average $119,549 $9,962 $2,299 $57
25th Percentile $108,731 $9,061 $2,091 $52

Shopper Marketing Specialist IV Salary Growth & Career Path

Shopper Marketing Specialist IV

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Advancement

For a Shopper Marketing Specialist IV, the most direct path to higher earnings is advancing to the Shopper Marketing Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $125,431 - a projected growth of 5% over your current level.

Most common benefits for Shopper Marketing Specialist IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Shopper Marketing Specialist IV

Here are companies hiring for Shopper Marketing Specialist IV and their salaries, click below for more details.

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FAQ about Shopper Marketing Specialist IV

1. Where can a Shopper Marketing Specialist IV earn the most?

A Shopper Marketing Specialist IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Shopper Marketing Specialist IV earns the most in San Jose, CA, where the annual salary of a Shopper Marketing Specialist IV is $150,787.

2. What is the highest pay for Shopper Marketing Specialist IV?

The highest pay for Shopper Marketing Specialist IV is $132,422.

3. What is the lowest pay for Shopper Marketing Specialist IV?

The lowest pay for Shopper Marketing Specialist IV is $98,882.

4. What are the responsibilities of Shopper Marketing Specialist IV?

Develops tailored marketing strategies to increase the sales of products in retail stores and at other points of sale. Researches customer behavior and attitudes related to product pricing, placement and promotions and leverages insights to enhance product visibility, encourage product purchases, and promote brand loyalty. Provides input for the design of product packaging and in-store displays and develops strategies for product advertising and promotions. Typically requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.

5. What industry pays the highest salary for Shopper Marketing Specialist IV?

The Financial Services industry offers the highest average compensation for Shopper Marketing Specialist IV roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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