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Written by Salary.com Staff
September 4, 2024
How do you ensure that your job descriptions are bias free? These descriptions are the first introduction to your company for potential recruits. To attract the best talent, it is crucial to make the right first impression.
Be aware of language that creates bias. Specifically, this means using words favoring one group of people over another. This could be by race, religion, gender, or a different demographic.
Consider the other less overt points for bias. These will be other qualifiers you have listed in your job description. Each one has the potential to exclude the best candidates. Common factors such as years of listed experience, or the attended university.
A job description full of points of bias is steadily narrowing the talent pool with each qualifier. This first means lowering the overall number of candidates. However, it also means excluding what would be an almost perfect fit. These high-quality candidates will instead go to competitors, growing their organizations while you are still recruiting.
In addition to business setbacks, non-inclusive language could lead to legal repercussions. It will also help inform the public image of the organization.
Use language that encompasses all the different manifestations of your ideal candidate. Base this only on the most important criteria. Keeping the focus on only the most critical skills and qualities that the job requires. The job description should clearly say that candidates from a wide range of backgrounds can apply.
Pay special attention to qualifiers and use them only when necessary. The best job descriptions match the largest number of the best candidates. It does this without alienating any individual section of them.
For example, a better alternative to an “aggressive closer” is an “effective salesperson.” The second term is broader and includes all the sellers who can do the job. The style of closing is unlikely to be critical.
A manager that spends their time collaborating might need to be “social and outgoing.” A better alternative is to write “strong people skills.” The second term includes introverts that are strong at managing people. However, these introverts would not identify as social and outgoing. As a result, they would not apply.
Another example is to require a degree from an ivy league school, as opposed to requiring the degree in a specific field. A final example is the years of experience needed. Be sure to list the true smallest requirements.
Using specific words like “preferred” instead of “necessary” further keeps options open for good candidates to apply.
Now more than ever potential recruits are seeking a culture into which they will fit. This means job descriptions must position organizations well. They should highlight a culture that deeply promotes and respects diversity and inclusivity.
Examples of how this could manifest are the growth opportunities. Make clear what potential there is for the role to develop. By being clear on your values, you give applicants an opportunity to align with them. They can imagine where they will fit. This improves the chance of hiring a qualified person that meshes with your organization.
Competencies are a way of understanding the core components of a job. They are the skills, understanding, and the work style. They are a framework of what makes hire successful.
The most common types of competencies are as follows:
Competencies will develop over a person’s career. They function to benchmark the trajectory of a career. They highlight what is necessary for promotion. Having a clear set of competencies helps the employee. They can better understand if they are right for the role. It also helps the employer, as it adds structure to job hierarchies.
Be concise
Assume the reader has little time. They will respond most favorably to clarity.
Use the right tone
Be friendly, professional, and enthusiastic. Keep it optimistic.
Start with a brief overview
Do not just list the job but mention the purpose. Let the reader understand the bigger picture. Explain the positive impact that the role can have.
List the key responsibilities
Focus on the few core components of the role. Use bullet points to convey information with minimal words.
List the necessary qualifications
Examples: skills, educational level, experience. Mention here the cultural qualifiers for the company.
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