The salary of a car dealer in the United States varies significantly based on experience, location, and the dealership's size. According to recent data, the top earners in this profession can make up to $118,500 annually, which includes commissions and bonuses. The average annual salary for a dealer is approximately $61,852, reflecting a combination of base pay and performance-based incentives. Entry-level or less experienced dealers may earn around $30,500 per year, while those in the 25th percentile earn about $38 per hour, translating to roughly $30,500 annually if working full-time. Overall, earnings can fluctuate widely, emphasizing the importance of experience and sales performance in this career.