How much does Under Armour pay Curry?

Steph Curry's initial contract with Under Armour was a significant milestone in his career, valued at just under $4 million annually. This figure was notably higher than the offer made by Nike, which was approximately $1.5 million less. The partnership began to take shape as Curry's popularity soared, particularly with the launch of his signature shoe line, the Curry 11, in 2023. Under Armour recognized the potential of aligning with a player of Curry's caliber, who not only excels on the basketball court but also has a substantial influence off it. This deal not only solidified Curry's status as a key figure in the sports apparel industry but also marked a strategic move for Under Armour to enhance its brand visibility and market share in a competitive landscape dominated by giants like Nike and Adidas.