What are value-added services in business?

Value-added services are additional features offered by a business to its customers, beyond the standard product or service. These services are designed to enhance the customer experience and provide added value. Businesses can attract and retain customers by offering value-added services, which are determined based on what would benefit the customer. Examples of value-added services include free samples, comfortable waiting areas, free trials, complimentary refreshments, membership discounts, free shipping, and personalized thank you messages.