What do copywriters do in advertising?

Copywriters play a crucial role in the advertising industry, creating compelling and persuasive content that helps to sell products and services. They may be responsible for writing advertising copy for print, digital, or broadcast media, as well as creating content for websites, social media, and other marketing materials. In addition to writing, copywriters may also be involved in developing creative concepts, collaborating with art directors and designers, and working with clients to understand their marketing objectives and target audience.