What does OOH stand for in marketing?

In marketing, OOH stands for ""Out of Home."" This term refers to advertising that reaches consumers while they are outside their homes, typically through billboards, transit ads, and other outdoor media. To summarize, OOH in marketing signifies advertising strategies aimed at engaging consumers in public spaces. This includes various formats such as billboards and transit advertisements, which are designed to capture the attention of individuals when they are away from their residences.