What is involved in Content Architecture?

Content Architecture involves organizing and structuring content within digital platforms to enhance user experience and optimize information retrieval. Professionals in this field categorize content, create navigation systems, and develop metadata strategies to ensure content is easily accessible and searchable. They collaborate closely with content creators, UX designers, and developers to design intuitive information hierarchies and user interfaces. Content Architects play a crucial role in improving website usability, increasing engagement, and supporting digital marketing efforts.