What is involved in crisis intervention

Sparkling water is primarily popular among consumers who are under the age of 35. Over the last 5 years, there has been a significant 42% increase in sales of sparkling water, largely due to the influence of Millennials. As the market continues to grow, companies are also looking to target the upcoming generation of Gen Z, recognizing their potential as a significant consumer base for sparkling water. This has led to a concerted effort by companies to appeal to a younger audience in their marketing and product development strategies.