Public Relations Manager Salary in Colombia
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How much does a Public Relations Manager make in Colombia? The average Public Relations Manager salary in Colombia is COL$209M as of April 08, 2021, but the range typically falls between COL$146M and COL$281M. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more global market data that allows you to price your jobs around the world and compare job salaries across countries and cities on real-time compensation data, Salary.com helps you to determine your exact pay target.
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Skills to Boost a Public Relations Manager Salary
Mastering key skills can significantly increase your earning potential as a Public Relations Manager. According to Salary.com's Real-time Job Posting Data, expertise in Leadership can lead to a 8% salary raise, while strong Brand Awareness skills boost pay by a 2%. Even Crisis Communications can result in a 1% salary increase.
Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Leadership
Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
Crisis Communications
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”
More Skills...
Based on recent job listings, in-demand skills in the Public Relations Manager field include Leadership (8%), Brand Awareness (2%), Crisis Communications (1%), B2B (1%), and Microsoft Office (1%). These skills reflect current market needs.
| Skills | Salary | Demand | |
|---|---|---|---|
| Skill & Salary | Demand | ||
| COL$226M |
Leadership
COL$226M
|
8%
|
|
| COL$213M |
Brand Awareness
COL$213M
|
2%
|
|
| COL$211M |
Crisis Communications
COL$211M
|
1%
|
|
| COL$211M |
B2B
COL$211M
|
1%
|
|
| COL$211M |
Microsoft Office
COL$211M
|
1%
|
What does a Public Relations Manager do?
Public Relations Manager
Londrina, BR
Supervises and oversees engagements with outside public relations agencies.
12/28/2020
Public Relations Manager
Saint-Etienne, FR
Communicate the company message through creative writing, unique messaging and innovative publicity programs.
03/14/2021
Public Relations Manager
Londrina, BR
Communicates project schedule shifts confirming availability of vendor, freelancers, and escalates risk to Resource Manager for sourcing new vendors as necessary.
03/11/2021
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About Colombia
The geography of Colombia is characterized by its six main natural regions that present their own unique characteristics, from the Andes mountain range region shared with Ecuador and Venezuela; the Pacific Coastal region shared with Panama and Ecuador; the Caribbean coastal region shared with Venezuela and Panama; the Llanos (plains) shared with Venezuela; the Amazon Rainforest region shared with Venezuela, Brazil, Peru and Ecuador; to the insular area, comprising islands in both the Atlantic and Pacific oceans. It shares its maritime limits with Costa Rica, Nicaragua, Honduras, Jamaica, Haiti...
Source: Wikipedia (as of 03/30/2021). Read more from Wikipedia
Public Relations Manager Pay Difference by Cities
| City, Country | Compared to national average |
|---|---|
| City, Country Medellin, CO |
Compared to national average
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Employees with Public Relations Manager in their job title in Medellin, CO earn an average of 0.1% more than the national average.
Similar Jobs to Public Relations Manager in Colombia
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| Job Title | Salary Range in COP |
|---|---|
| Job Title Intermediate Public Relations Specialist |
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| Job Title Public Relations Representative II |
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| Job Title Public Relations Representative III |
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| Job Title Public Relations Representative IV |
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| Job Title Public Relations Specialist - Project Lead |
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Understand the base salary paid range for a Public Relations Manager in Colombia
Average Base Salary
Core compensation
145673493
280968586
The chart shows the base salary for Public Relations Manager ranges from COL$146M to COL$281M with the average base salary of COL$209M. The basic salary is the employee minimum income you can expect to earn in exchange for your time or services. This is the amount earned before adding benefits, bonuses, or compensation. The base salary of the Public Relations Manager may get paid difference by industry, location, and factors.
Public Relations Manager Frequently Asked Questions in Colombia
What is the salary range for a Public Relations Manager in Colombia? What is the average hourly rate?
The average salary for a Public Relations Manager in Colombia is COL$209M per year. The salary range for a Public Relations Manager is between COL$146M and COL$281M. While we are seeing hourly wages as high as COL$135,081 and as low as COL$70,035, the majority of Public Relations Managers are currently paid an average of COL$100,395 in Colombia. The average salary pay range for a Public Relations Manager can vary depending on specific skills, level of skill, location, education, and years of experience. The company size, industry, and location, and numbers of available job candidates may also affect salary offers. Salaries for a Public Relations Manager in Colombia can differ based on any or all of these varying factors.
April 08, 2021
salary.com
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Why should you negotiate salary for a Public Relations Manager role? What are effective negotiation strategies?
Most hiring managers in Colombia expect job candidates to negotiate salary. By doing this you will demonstrate that you are confident in your abilities and comfortable taking initiative which are traits that are beneficial for almost any role. You should try to negotiate the highest starting salary of the Public Relations Manager position that you can in Colombia. This starting salary of the Public Relations Manager position will become the basis for all future increases while you are employed at the firm. A lower starting salary will result in smaller raises, even if the % increase is large, so try to maximize that starting base salary amount.
Once you have received an offer of the Public Relations Manager position in Colombia, ask for a little time to consider it. Research salary levels for the position so you will know what range of salary is applicable for your job and location. Emphasize any special skills, experience, certifications, or credentials that you have. Point out past accomplishments that will be useful in the role. Suggest a salary that is slightly higher than your target, this will give you room to negotiate a lower amount but still meet your needs.
April 08, 2021
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How do you evaluate the advantages, opportunities, and salary for a Public Relations Manager role located in large metropolitan city or in a small town?
Start your evaluation by defining the most important aspects of the job and the overall lifestyle you can expect based on the location. The higher salary range of a Public Relations Manager in the Colombia can be one of the reasons you are attracted to a position in a large city, but keep in mind that differences in the cost of living usually result in higher living expenses and less disposable income. a Public Relations Manager job in a large city of the Colombia may offer a more varied experience, and greater opportunities for career progression, but may require long commutes or extended work hours. A large city in the Colombia also provides more opportunities for entertainment and other activities. On the other hand, a non-metro location may offer lower salaries and fewer opportunities but have more affordable living expenses, shorter commute times, and other advantages. Consider these factors before you decide which Public Relations Manager job is right for you.
April 08, 2021
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Last Update: April 08, 2021