How much does a Public Relations Manager make in the Netherlands? The average Public Relations Manager salary in the Netherlands is €91,565 as of March 26, 2021, but the range typically falls between €78,846 and €123,127. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more global market data that allows you to price your jobs around the world and compare job salaries across countries and cities on real-time compensation data, Salary.com helps you to determine your exact pay target.

Global Market Data
50TH(Median) €91,565 25TH €78,846 75TH €123,127

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Skills to Boost a Public Relations Manager Salary

Mastering key skills can significantly increase your earning potential as a Public Relations Manager. According to Salary.com's Real-time Job Posting Data, expertise in Leadership can lead to a 8% salary raise, while strong Brand Awareness skills boost pay by a 2%. Even Crisis Communications can result in a 1% salary increase.

Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Leadership
Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
Crisis Communications
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”
More Skills...
Based on recent job listings, in-demand skills in the Public Relations Manager field include Leadership (8%), Brand Awareness (2%), Crisis Communications (1%), B2B (1%), and Microsoft Office (1%). These skills reflect current market needs.
Skills Salary Demand
Skill & Salary Demand
Leadership €98,890
Leadership
€98,890
8%
Brand Awareness €93,396
Brand Awareness
€93,396
2%
Crisis Communications €92,480
Crisis Communications
€92,480
1%
B2B €92,480
B2B
€92,480
1%
Microsoft Office €92,480
Microsoft Office
€92,480
1%
Leadership
3.07%
Brand Awareness
10.37%
Crisis Communications
2.31%
B2B
7.31%
Microsoft Office
0.83%
Job Openings for Public Relations Manager
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According to the Central Bureau of Statistics, the European Netherlands has a total area of 41,545 km2 (16,041 sq mi), including water bodies; and a land area of 33,481 km2 (12,927 sq mi). The Caribbean Netherlands has a total area of 328 km2 (127 sq mi) It lies between latitudes 50° and 54° N, and longitudes 3° and 8° E. The Netherlands is geographically very low relative to sea level and is considered a flat country, with about 26% of its area and 21% of its population located below sea level, and only about 50% of its land exceeding one metre above sea level. The European part of the count...
Source: Wikipedia (as of 03/30/2021). Read more from Wikipedia
City, Country Compared to national average
City, Country Amsterdam, NL Compared to national average
+ 1.9%
City, Country Rotterdam, NL Compared to national average
+ 5.2%
City, Country The Hague, NL Compared to national average
+ 5.1%
City, Country Utrecht, NL Compared to national average
-0.3%
City, Country Eindhoven, NL Compared to national average
-0.9%
Employees with Public Relations Manager in their job title in Rotterdam, NL earn an average of 5.2% more than the national average. The lower salaries can be found in Eindhoven, NL (0.9% less), Utrecht, NL (0.3% less).

Understand the base salary paid range for a Public Relations Manager in the Netherlands

Average Base Salary

Core compensation

78846
123127
91565
The chart shows the base salary for Public Relations Manager ranges from €78,846 to €123,127 with the average base salary of €91,565. The basic salary is the employee minimum income you can expect to earn in exchange for your time or services. This is the amount earned before adding benefits, bonuses, or compensation. The base salary of the Public Relations Manager may get paid difference by industry, location, and factors.