Also referred to as: Business Channel Director, Director of Channel Sales
Requirements and Responsibilities

Channel Sales Director directs and oversees an organization's channel sales policies, objectives, and initiatives. Sets short- and long-term channel sales strategies and evaluates effectiveness of current programs. Being a Channel Sales Director recommends product or service enhancements to improve customer satisfaction and sales potential. Requires a bachelor's degree. Additionally, Channel Sales Director typically reports to top management. The Channel Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Channel Sales Director typically requires 5+ years of managerial experience.

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