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Marketing Manager Salary in Japan

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How much does a Marketing Manager make in Japan? The average Marketing Manager salary in Japan is ¥10,863,681 as of March 26, 2021, but the range typically falls between ¥8,617,072 and ¥13,369,933. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more global market data that allows you to price your jobs around the world and compare job salaries across countries and cities on real-time compensation data, Salary.com helps you to determine your exact pay target.

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Global Market Data
50TH(Median) ¥10,863,681 25TH ¥8,617,072 75TH ¥13,369,933

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Skills to Boost a Marketing Manager Salary

Mastering key skills can significantly increase your earning potential as a Marketing Manager. According to Salary.com's Real-time Job Posting Data, expertise in Initiative can lead to a 5% salary raise, while strong Email Marketing skills boost pay by a 2%. Even CRM can result in a 2% salary increase.

Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Initiative
Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
CRM
Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
More Skills...
Based on recent job listings, in-demand skills in the Marketing Manager field include Initiative (5%), Email Marketing (2%), CRM (2%), Lead Generation (2%), and Business Development (1%). These skills reflect current market needs.
Skills Salary Demand
Skill & Salary Demand
Initiative ¥11,406,865
Initiative
¥11,406,865
5%
Email Marketing ¥11,080,955
Email Marketing
¥11,080,955
2%
CRM ¥11,080,955
CRM
¥11,080,955
2%
Lead Generation ¥11,080,955
Lead Generation
¥11,080,955
2%
Business Development ¥10,972,318
Business Development
¥10,972,318
1%
Initiative
3.21%
Email Marketing
12.39%
CRM
16.73%
Lead Generation
2.16%
Business Development
7.42%
Job Openings for Marketing Manager
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Career Path for Marketing Manager in Japan

Marketing Manager
Marketing Director
Top Division Marketing Executive

About Japan

Japan comprises 6,852 islands extending along the Pacific coast of Asia. It stretches over 3,000 km (1,900 mi) northeast–southwest from the Sea of Okhotsk to the East China Sea. The county's five main islands, from north to south, are Hokkaido, Honshu, Shikoku, Kyushu and Okinawa. The Ryukyu Islands, which include Okinawa, are a chain to the south of Kyushu. The Nanpō Islands are south and east of the main islands of Japan. Together they are often known as the Japanese archipelago. As of 2019[update], Japan's territory is 377,975.24 km2 (145,937.06 sq mi). Japan has the sixth longest coastline...
Source: Wikipedia (as of 03/30/2021). Read more from Wikipedia

Marketing Manager Pay Difference by Cities

City, Country Compared to national average
City, Country Yokohama, JP Compared to national average
+ 6.4%
City, Country Tokyo Yokohama Rollup, JP Compared to national average
+ 10.8%
City, Country Osaka, JP Compared to national average
+ 5.9%
City, Country Nagoya, JP Compared to national average
+ 3.3%
City, Country Sapporo, JP Compared to national average
+ 1.4%
City, Country Kobe, JP Compared to national average
+ 5.7%
Employees with Marketing Manager in their job title in Tokyo Yokohama Rollup, JP earn an average of 10.8% more than the national average.

Understand the base salary paid range for a Marketing Manager in Japan

Average Base Salary

Core compensation

8617072
13369933
10863681
The chart shows the base salary for Marketing Manager ranges from ¥8,617,072 to ¥13,369,933 with the average base salary of ¥10,863,681. The basic salary is the employee minimum income you can expect to earn in exchange for your time or services. This is the amount earned before adding benefits, bonuses, or compensation. The base salary of the Marketing Manager may get paid difference by industry, location, and factors.

Marketing Manager Frequently Asked Questions in Japan

What is the salary range for a Marketing Manager in Japan? What is the average hourly rate?

The average salary for a Marketing Manager in Japan is ¥10,863,681 per year. The salary range for a Marketing Manager is between ¥8,617,072 and ¥13,369,933. While we are seeing hourly wages as high as ¥6,428 and as low as ¥4,143, the majority of Marketing Managers are currently paid an average of ¥5,223 in Japan. The average salary pay range for a Marketing Manager can vary depending on specific skills, level of skill, location, education, and years of experience. The company size, industry, and location, and numbers of available job candidates may also affect salary offers. Salaries for a Marketing Manager in Japan can differ based on any or all of these varying factors. March 26, 2021 salary.com )
Why should you negotiate salary for a Marketing Manager role? What are effective negotiation strategies?

Most hiring managers in Japan expect job candidates to negotiate salary. By doing this you will demonstrate that you are confident in your abilities and comfortable taking initiative which are traits that are beneficial for almost any role. You should try to negotiate the highest starting salary of the Marketing Manager position that you can in Japan. This starting salary of the Marketing Manager position will become the basis for all future increases while you are employed at the firm. A lower starting salary will result in smaller raises, even if the % increase is large, so try to maximize that starting base salary amount.
Once you have received an offer of the Marketing Manager position in Japan, ask for a little time to consider it. Research salary levels for the position so you will know what range of salary is applicable for your job and location. Emphasize any special skills, experience, certifications, or credentials that you have. Point out past accomplishments that will be useful in the role. Suggest a salary that is slightly higher than your target, this will give you room to negotiate a lower amount but still meet your needs. March 26, 2021 salary.com )
How do you evaluate the advantages, opportunities, and salary for a Marketing Manager role located in large metropolitan city or in a small town?

Start your evaluation by defining the most important aspects of the job and the overall lifestyle you can expect based on the location. The higher salary range of a Marketing Manager in the Japan can be one of the reasons you are attracted to a position in a large city, but keep in mind that differences in the cost of living usually result in higher living expenses and less disposable income. a Marketing Manager job in a large city of the Japan may offer a more varied experience, and greater opportunities for career progression, but may require long commutes or extended work hours. A large city in the Japan also provides more opportunities for entertainment and other activities. On the other hand, a non-metro location may offer lower salaries and fewer opportunities but have more affordable living expenses, shorter commute times, and other advantages. Consider these factors before you decide which Marketing Manager job is right for you. March 26, 2021 salary.com )
Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap
Last Update: March 26, 2021