upper level job

Marketing Generalist V Salary in the United States

How much does a Marketing Generalist V make in the United States?

As of October 01, 2026, the average salary for a Marketing Generalist V in the United States is $159,400 per year, which breaks down to an hourly rate of $77.

However, a Marketing Generalist V's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $177,358
  • Majority Range (25th-75th percentile): $151,700 to $168,800
  • Entry-Level (10th percentile): $144,690

Key Factors That Influence Marketing Generalist V Salaries

A Marketing Generalist V's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Generalist Salaries?

Experience is a primary driver of a Marketing Generalist V's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Generalist II (2-4 years): $71,009
  • Marketing Generalist III (4-7 years): $90,918
  • Marketing Generalist IV (7+ years): $108,989
  • Marketing Generalist V (7-10 years): $159,301
  • Marketing Generalist VI (10-12 years): $196,356
Job Role Years of Experience Average Salary
Marketing Generalist II2-4 years$71,009
Marketing Generalist III4-7 years$90,918
Marketing Generalist IV7+ years$108,989
Marketing Generalist V7-10 years$159,301
Marketing Generalist VI10-12 years$196,356

Top Paying Cities for Marketing Generalist Vs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $201,000
  • San Francisco: $198,800
  • Oakland: $194,600

Marketing Generalist V Salary by Company Size: Startups vs. Enterprise

Marketing Generalist V salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $177,954. While startup companies pay approximate $150,681.

Marketing Generalist V Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $150,681
Growth Stage 51~500 $159,327
Established 501~5000 $171,828
Enterprise 5000+ $177,954

Marketing Generalist V Salary by Industry: Top Paying Sectors

For Marketing Generalist V roles, the industry you choose can affect earning potential by as much as 20% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 10% above the average. In contrast, Marketing Generalist positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Generalist V as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Generalist V

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$175,340$84.010%
Biotechnology$175,340$84.010%
Energy & Utilities$175,340$84.010%
Financial Services$175,340$84.010%
Healthcare$175,340$84.010%

Marketing Generalist V Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Generalist V's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$151,700
Average $159,400/year
$168,800
$12,642
Average $13,283/month
$14,067
$2,917
Average $3,065/week
$3,246
$73
Average $77/hour
$81
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $168,800 $14,067 $3,246 $81
Average $159,400 $13,283 $3,065 $77
25th Percentile $151,700 $12,642 $2,917 $73

Marketing Generalist V Salary Growth & Career Path

For a Marketing Generalist V, the most direct path to higher earnings is advancing to the Marketing Generalist VI role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $196,400 - a projected growth of 23% over your current level.

Most common benefits for Marketing Generalist V

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Generalist V

Here are companies hiring for Marketing Generalist V and their salaries, click below for more details.

Find Your Next Marketing Generalist V Job

Ready to take the next step in your career? Browse thousands of current Marketing Generalist V job openings on our job board. Use the search bar below to find your perfect match.

For Employees

Analyze the market and your qualifications to negotiate your salary with confidence.

Get a Salary Increase

Search thousands of open positions to find your next opportunity.

Search Job Openings

For Employers

Individualize employee pay based on unique job requirements and personal qualifications.

Adjust Employee Salary

Get the latest market price for benchmark jobs and jobs in your industry.

Price My Industry Jobs

FAQ about Marketing Generalist V

1. What industry pays the highest salary for Marketing Generalist V?

The Aerospace & Defense industry offers the highest average compensation for Marketing Generalist V roles, with salaries approximately 10% above the market median.

2. How much do marketing generalists make?

Marketing Generalists typically earn between $144,300 and $178,800 annually, with a median salary of approximately $160,800. This range reflects the varying levels of experience and expertise within the role, providing a clear picture of potential earnings in the field.

3. Can marketers make 6 figures?

Yes, marketers can definitely make six figures. In fact, the salary data for a Marketing Generalist shows a minimum salary of $144,300, a mid-range salary of $160,800, and a maximum salary of $178,800. With the right skills and strategies, you can achieve a successful and lucrative career in marketing.

4. How much should I get paid for marketing?

The salary for a Marketing Generalist typically ranges from $144,300 to $178,800 per year, with a mid-range salary of approximately $160,800. This reflects the competitive nature of the field and the value placed on marketing expertise. Your compensation may vary based on experience, location, and specific job responsibilities.

5. Can I make 100k in marketing?

Yes, you can make $100,000 or more in marketing. In fact, the salary data for a Marketing Generalist shows a minimum salary of $144,300, a mid-range salary of $160,800, and a maximum salary of $178,800. With the right skills and experience, achieving a six-figure income in this field is very attainable.

6. What level is a generalist?

A Marketing Generalist typically holds a mid-level position, often reporting to a manager. Their salary ranges from $144,300 to $178,800, with a midpoint of $160,800. This role is generally subordinate to directors and executives, focusing on various marketing functions to support overall business objectives.

7. Is it better to specialize or be a generalist?

In the debate between specialization and generalization, generalists often have the advantage due to their diverse skill set, which allows for easier transferability across various domains. This flexibility can lead to competitive salaries, with Marketing Generalists earning between $144,300 and $178,800, making them valuable assets in dynamic work environments.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst
lower level job