What are the main factors that influence a Retail Sales Associate's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Retail Sales Associate's salary?

A Retail Sales Associate's salary grows with experience: a Retail Customer Experience Representative (0-1 years)earns $35,258, a Retail Sales Associate (1-3 years)earns $39,416, a Retail Opener/Closer Keyholder (3-5 years)earns $43,767,

What are the highest paying states for a Retail Sales Associate?

Retail Sales Associate salary varies significantly by state. The top 3 highest paying states for Retail Sales Associate roles are District of Columbia $43,700, California $43,500, Massachusetts $42,900. These tech hubs typically pay 10-15% above the national average.

How much do different types of Retail Sales Associate roles make?

Salaries for Retail Sales Associate level roles vary by specialization: Retail Merchandising Senior Associate: $86,430; Xfinity Retail Sales Associate: $59,739; Retail Merchandising Associate: $58,513; Retail Full Time Sales Associate: $40,466; Retail Store Sales Associate: $40,323.

How do different companies affect a Retail Sales Associate's salary?

Company size, industry, and compensation structure create significant salary variations for Retail Sales Associate roles. Large, established industry leaders like New York Police Department ($97,099) and State of New York - Metropolitan Transportation Authority ($95,962) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $75,106.

Retail Sales Associate Salary in the United States

How much does a Retail Sales Associate make in the United States?

As of September 01, 2026, the average salary for a Retail Sales Associate in the United States is $39,500 per year, which breaks down to an hourly rate of $19.

However, a Retail Sales Associate's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $44,849
Majority Range (25th-75th percentile): $35,700 to $42,300
Entry-Level (10th percentile): $32,240

10% $32,240

50% (Median) $39,500

90% $44,849

Retail Sales Associate Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$42,300	$3,525	$813	$20
Average	$39,500	$3,292	$760	$19
25th Percentile	$35,700	$2,975	$687	$17

Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

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Key Factors That Influence Retail Sales Associate Salaries

A Retail Sales Associate's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how geographic location, education and company size can directly affect your earning potential.

How Do Retail Sales Associate Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Retail Sales Associates. For example, consider the average annual salaries in these key locations:

District of Columbia: $43,700.
California: $43,500.
Massachusetts: $42,900.

District of Columbia $43,700 California $43,500 Massachusetts $42,900 Washington $42,800 New Jersey $42,800 Alaska $42,700 Connecticut $42,200 New York $42,000

Hawaii $41,200 Rhode Island $40,900 Maryland $40,700 Minnesota $40,400 Colorado $40,300 Illinois $40,200 Oregon $40,100 Delaware $40,000

New Hampshire $39,900 Virginia $39,700 Pennsylvania $39,300 Nevada $39,100 North Dakota $39,000 Michigan $38,900 Wisconsin $38,800 Vermont $38,700

Arizona $38,500 Maine $38,500 Texas $38,500 Ohio $38,400 Georgia $38,100 Indiana $37,900 Wyoming $37,800 Utah $37,800

Iowa $37,800 Kansas $37,600 Louisiana $37,500 North Carolina $37,500 Missouri $37,500 Montana $37,300 Florida $37,300 Nebraska $37,200

Kentucky $37,100 South Carolina $37,000 Tennessee $36,900 Idaho $36,800 New Mexico $36,600 Oklahoma $36,500 Alabama $36,300 South Dakota $35,900

Arkansas $35,700 West Virginia $35,500 Mississippi $35,200

Top Paying Cities for Retail Sales Associates

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $49,800
San Francisco: $49,200
Oakland: $48,200

San Jose, CA $49,800

San Francisco, CA $49,200

Oakland, CA $48,200

New York, NY $45,400

Paramus, NJ $44,900

Queens Village, NY $44,900

Bergenfield, NJ $44,800

Stamford, CT $44,800

Passaic, NJ $44,800

Huntington, NY $44,700

Newark, NJ $44,400

Bridgeport, CT $44,400

Vallejo, CA $44,300

New Brunswick, NJ $44,300

Petaluma, CA $44,200

Middlesex, NJ $44,200

Somerset, NJ $44,100

Santa Cruz, CA $44,100

Boston, MA $43,800

Monterey, CA $43,700

Seattle, WA $43,600

Santa Rosa, CA $43,600

Los Angeles, CA $43,600

Juneau, AK $43,500

Washington, DC $43,500

Orange, CA $43,300

Long Beach, CA $43,200

Anaheim, CA $43,200

Santa Ana, CA $43,200

Anchorage, AK $43,100

Santa Maria, CA $43,000

Everett, WA $43,000

Danbury, CT $42,900

Bremerton, WA $42,800

Sacramento, CA $42,700

Tacoma, WA $42,700

New Suffolk, NY $42,700

San Diego, CA $42,600

Trenton, NJ $42,600

Santa Barbara, CA $42,600

Brockton, MA $42,500

Fairbanks, AK $42,400

Lompoc, CA $42,300

Lowell, MA $42,300

Ventura, CA $42,300

Nashua, NH $42,300

Stockton, CA $42,300

Modesto, CA $42,000

Poughkeepsie, NY $41,900

New Haven, CT $41,800

Olympia, WA $41,800

Kennewick, WA $41,800

Lawrence, MA $41,700

New Bedford, MA $41,600

Hartford, CT $41,600

Riverside, CA $41,600

Richland, WA $41,600

San Bernardino, CA $41,500

Norwich, CT $41,500

Portsmouth, NH $41,500

New London, CT $41,500

Bakersfield, CA $41,500

New Britain, CT $41,500

Atlantic City, NJ $41,500

Boulder, CO $41,400

Portland, OR $41,400

Worcester, MA $41,300

Minneapolis, MN $41,200

Philadelphia, PA $41,200

Honolulu, HI $41,000

Saint Paul, MN $41,000

Vineland, NJ $41,000

Providence, RI $40,900

Chicago, IL $40,800

Springfield, MA $40,700

Bellingham, WA $40,700

Baltimore, MD $40,700

Chico, CA $40,600

Pittsfield, MA $40,500

Manchester, NH $40,400

Spokane, WA $40,200

Denver, CO $40,200

Albany, NY $40,000

Troy, NY $40,000

Nassau, NY $40,000

Schenectady, NY $40,000

Wilmington, DE $39,900

Burlington, VT $39,900

Salem, OR $39,800

Yakima, WA $39,700

Portland, ME $39,700

Rochester, MN $39,600

Reno, NV $39,500

Fresno, CA $39,500

Milwaukee, WI $39,500

Detroit, MI $39,500

Ann Arbor, MI $39,500

Allentown, PA $39,500

Carson City, NV $39,400

Syracuse, NY $39,400

Colorado Springs, CO $39,400

Houston, TX $39,300

Eugene, OR $39,300

Gary, IN $39,200

Springfield, OR $39,200

Bismarck, ND $39,200

Galveston, TX $39,200

Austin, TX $39,100

Concord, NH $39,100

Medford, OR $39,100

Fort Collins, CO $39,100

Mesa, AZ $39,000

Reading, PA $39,000

Phoenix, AZ $39,000

Dallas, TX $39,000

Saint Cloud, MN $38,900

Madison, WI $38,900

Utica, NY $38,800

Raleigh, NC $38,700

Des Moines, IA $38,700

Rochester, NY $38,700

Atlanta, GA $38,600

Battle Creek, MI $38,600

Salt Lake City, UT $38,600

Lancaster, PA $38,600

Fort Worth, TX $38,500

Champaign, IL $38,500

Columbus, OH $38,500

Kansas City, MO $38,500

Harrisburg, PA $38,500

Kansas City, KS $38,500

Boca Raton, FL $38,400

Pittsburgh, PA $38,400

Richmond, VA $38,400

Indianapolis, IN $38,400

Cleveland, OH $38,400

Las Vegas, NV $38,400

Cincinnati, OH $38,400

Petersburg, VA $38,300

Buffalo, NY $38,200

Dayton, OH $38,200

Appleton, WI $38,200

Huntsville, AL $38,200

Lebanon, PA $38,200

Lansing, MI $38,200

Pueblo, CO $38,200

Toledo, OH $38,100

Benton Harbor, MI $38,100

Lorain, OH $38,100

Beaumont, TX $38,100

Billings, MT $38,100

Gastonia, NC $38,100

York, PA $38,100

Saint Louis, MO $38,100

Charlotte, NC $38,100

Racine, WI $38,100

Elkhart, IN $38,100

Fargo, ND $38,000

Flagstaff, AZ $38,000

Elyria, OH $38,000

Rock Hill, SC $38,000

Rockford, IL $38,000

Binghamton, NY $38,000

Springfield, IL $38,000

Fort Lauderdale, FL $37,900

Duluth, MN $37,900

Miami, FL $37,900

Grand Forks, ND $37,900

Cheyenne, WY $37,900

Bangor, ME $37,800

Cedar Rapids, IA $37,800

Casper, WY $37,700

Hialeah, FL $37,700

Grand Rapids, MI $37,700

Louisville, KY $37,700

Durham, NC $37,700

Scranton, PA $37,600

New Orleans, LA $37,600

Virginia Beach, VA $37,600

Akron, OH $37,600

Jamestown, NY $37,500

Davenport, IA $37,500

Charleston, SC $37,500

Baton Rouge, LA $37,500

Sarasota, FL $37,500

Omaha, NE $37,500

Nashville, TN $37,500

Peoria, IL $37,500

Green Bay, WI $37,500

Tucson, AZ $37,400

Saint Petersburg, FL $37,400

Tampa, FL $37,400

Evansville, IN $37,400

Port Arthur, TX $37,400

Bradenton, FL $37,400

Santa Fe, NM $37,300

Orlando, FL $37,200

Clearwater, FL $37,200

Ogden, UT $37,100

High Point, NC $37,100

Newport News, VA $37,100

Canton, OH $37,100

La Crosse, WI $37,100

Albuquerque, NM $37,100

Corpus Christi, TX $37,000

Norfolk, VA $37,000

Laramie, WY $37,000

Rock Island, IL $37,000

Saginaw, MI $37,000

Jacksonville, FL $37,000

Boise, ID $37,000

Moline, IL $37,000

Salisbury, NC $37,000

Fort Myers, FL $36,900

Memphis, TN $36,900

Tulsa, OK $36,900

Waterloo, IA $36,900

Provo, UT $36,800

Cedar Falls, IA $36,800

San Antonio, TX $36,800

Fort Wayne, IN $36,800

Spartanburg, SC $36,800

Lincoln, NE $36,800

Greensboro, NC $36,700

South Bend, IN $36,700

Savannah, GA $36,700

Muskegon, MI $36,700

Birmingham, AL $36,700

Winston Salem, NC $36,700

Lake Charles, LA $36,600

Anderson, IN $36,500

Lexington, KY $36,500

Augusta, GA $36,500

Greenville, SC $36,500

Lima, OH $36,500

Wichita, KS $36,500

Tuscaloosa, AL $36,500

Columbia, SC $36,500

Bloomington, IN $36,400

Asheville, NC $36,400

Springfield, OH $36,400

Knoxville, TN $36,200

Shreveport, LA $36,200

Wilmington, NC $36,200

Roanoke, VA $36,200

Topeka, KS $36,100

Frankfort, KY $36,100

Oklahoma City, OK $36,100

Chillicothe, OH $36,000

Longview, TX $36,000

Melbourne, FL $36,000

Sioux Falls, SD $36,000

Mobile, AL $36,000

Terre Haute, IN $36,000

Fayetteville, AR $35,900

Killeen, TX $35,900

Altoona, PA $35,900

Amarillo, TX $35,900

Chattanooga, TN $35,800

Sioux City, IA $35,800

Idaho Falls, ID $35,800

Lynchburg, VA $35,800

Little Rock, AR $35,700

Gainesville, FL $35,700

Portsmouth, OH $35,700

Lafayette, LA $35,700

Youngstown, OH $35,700

Daytona Beach, FL $35,700

Clarksville, TN $35,600

Pensacola, FL $35,600

Temple, TX $35,600

Erie, PA $35,500

Hopkinsville, KY $35,500

Florence, SC $35,500

Fayetteville, NC $35,400

Macon, GA $35,400

Tallahassee, FL $35,400

Great Falls, MT $35,400

Charleston, WV $35,400

Waco, TX $35,300

Helena, MT $35,300

Pine Bluff, AR $35,300

Vincennes, IN $35,300

Twin Falls, ID $35,200

Rapid City, SD $35,200

Lubbock, TX $35,200

Alamogordo, NM $35,200

Jackson, MS $35,100

Huntington, WV $35,100

Greenville, MS $35,100

Parkersburg, WV $35,100

Montgomery, AL $35,000

Wichita Falls, TX $35,000

Springfield, MO $35,000

Biloxi, MS $35,000

Columbus, GA $34,900

Johnstown, PA $34,900

Monroe, LA $34,900

Sumter, SC $34,900

Pascagoula, MS $34,800

Abilene, TX $34,800

Kingsport, TN $34,700

Albany, GA $34,700

Gulfport, MS $34,700

Alexandria, LA $34,600

Fort Smith, AR $34,500

El Paso, TX $34,400

Las Cruces, NM $34,200

Harlingen, TX $34,100

Pocatello, ID $34,100

Florence, AL $34,000

Brownsville, TX $34,000

Mcallen, TX $33,900

Dothan, AL $33,900

Columbus, MS $33,700

Altus, OK $33,500

Lawton, OK $33,400

Pierre, SD $33,300

What Skills Can Increase a Retail Sales Associate's Salary?

Demanded Skills for the Role:

Customer Service (Mentioned in 25.44% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Customer Sales (Mentioned in 1.68% Job Postings): Customer Sales means sales of Goods by Licensee directly or through its authorized wholesalers, representatives or distributors to retail establishments for eventual resale to the consumer.
Store Operations (Mentioned in 1.29% Job Postings): Retail operations are the activities that allow online and physical stores to function. The aim of retail operations is to enhance the customer shopping experience and lower the retailer's costs.

Skills	Demand Percentage
Customer Service	25.44%
Customer Sales	1.68%
Store Operations	1.29%

See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Retail Sales Associate's salary.

Prospecting: Can increase your salary by up to 48%.
Outside Sales: Can increase your salary by up to 26%.
Sales Training: Can increase your salary by up to 20%.

Skill	Salary	Salary % Increase
Prospecting	$58,460	48%
Outside Sales	$49,770	26%
Sales Training	$47,400	20%

Get Latest Data

Retail Sales Associate Salary by Company Size: Startups vs. Enterprise

Retail Sales Associate salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $43,416. While startup companies pay approximate $36,746.

Retail Sales Associate Salary by Company Size

Company Size	Employees	Average Salary
Startup	1~50	$36,746
Growth Stage	51~500	$38,856
Established	501~5000	$41,931
Enterprise	5000+	$43,416

Retail Sales Associate Salary by Industry: Top Paying Sectors

For Retail Sales Associate roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and MFG Durable sectors offer the strongest compensation, at 20% above the average. In contrast, Retail Sales Associate positions in Edu., Gov't. & Nonprofit or Telecom typically offer lower base pay, as these industries often view Retail Sales Associate as a support function rather than a direct revenue driver.

The top paying industries for a Retail Sales Associate

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Aerospace & Defense	$47,400	$23.0	20%
MFG Durable	$45,425	$22.0	15%
Healthcare	$43,450	$21.0	10%

How Education impacts a Retail Sales Associate's Salary?

Your level of education can impact your salary potential. While many Retail Sales Associates enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Retail Sales Associate with a No Diploma is between $29,828 and $31,700).

Retail Sales Associate Salaries by Degree Level

$33,100
$32,600
$32,200
$31,700
$31,300
$30,800
$30,300
$29,900

Typical Education for Retail Sales Associate
Degree Level	% of user with this level of education
No Diploma	2.7%
High School	44.1%
Associates	15.8%
Bachelors	34.0%
Masters	3.2%
Doctorate	0.2%

View as Graph

Retail Sales Associate Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Retail Sales Associate's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

$35,700

Average $39,500/year

$42,300

$2,975

Average $3,292/month

$3,525

$687

Average $760/week

$813

$17

Average $19/hour

$20

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$42,300	$3,525	$813	$20
Average	$39,500	$3,292	$760	$19
25th Percentile	$35,700	$2,975	$687	$17

Retail Sales Associate Salary Growth & Career Path

Retail Sales Associate

Next Role

Retail Opener/Closer Keyholder

For a Retail Sales Associate, the most direct path to higher earnings is advancing to the Retail Opener/Closer Keyholder role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $43,800 - a projected growth of 11% over your current level.

Salary Trends for Retail Sales Associate

Salaries for a Retail Sales Associate can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $40,619 in 2023 to around $40,112 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Retail Sales Associate salary trends, .

Average Annual Salary of Retail Sales Associate Over Time

$???
$40,619
$40,353
$40,112
$???
$???

2022
2023
2024
2025
2026
2027

Year	Average Annual Salary
2022	View More
2023	$40,619
2024	$40,353
2025	$40,112
2026	View More
2027	View More

Most common benefits for Retail Sales Associate

Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)

Common company salaries for Retail Sales Associate

Here are companies hiring for Retail Sales Associate and their salaries, click below for more details.

N $97,099/per year

New York Police Department Edu., Gov't. & Nonprofit the United States

S $95,962/per year

State of New York - Metropolitan Transportation Authority Edu., Gov't. & Nonprofit the United States

U $94,615/per year

US Department of Transportation Edu., Gov't. & Nonprofit the United States

U $93,141/per year

US General Services Administration Edu., Gov't. & Nonprofit the United States

L $92,342/per year

Los Angeles County Edu., Gov't. & Nonprofit the United States

D $92,011/per year

Department of Justice - Federal Bureau of Prisons Edu., Gov't. & Nonprofit the United States

U $91,967/per year

US Department of Commerce Edu., Gov't. & Nonprofit the United States

U $91,755/per year

US Department of Energy Edu., Gov't. & Nonprofit the United States

F $91,673/per year

Federal Bureau of Investigation Edu., Gov't. & Nonprofit the United States

N $90,276/per year

Naval Sea Systems Command Edu., Gov't. & Nonprofit the United States

T $88,975/per year

The US Immigration and Customs Enforcement Edu., Gov't. & Nonprofit the United States

S $88,721/per year

San Diego County Edu., Gov't. & Nonprofit the United States

T $88,664/per year

The TTB Edu., Gov't. & Nonprofit the United States

L $87,569/per year

Lutheran Services Edu., Gov't. & Nonprofit the United States

M $85,066/per year

Maryland Inc Edu., Gov't. & Nonprofit the United States

S $83,780/per year

State University of New York Edu., Gov't. & Nonprofit the United States

N $82,969/per year

New York State Edu., Gov't. & Nonprofit the United States

P $82,703/per year

Puerto Rico Department of Education Edu., Gov't. & Nonprofit the United States

U $80,526/per year

US Central Command Edu., Gov't. & Nonprofit the United States

H $80,286/per year

Health and Safety Executive Northern Ireland Edu., Gov't. & Nonprofit the United States

A $79,270/per year

Air Force Reserve Edu., Gov't. & Nonprofit the United States

A $78,505/per year

American Automobile Association (AAA) Edu., Gov't. & Nonprofit the United States

S $76,678/per year

State of Florida - Department of Health Edu., Gov't. & Nonprofit the United States

N $75,183/per year

New York State Department Edu., Gov't. & Nonprofit the United States

S $75,106/per year

State University System of Florida Edu., Gov't. & Nonprofit the United States

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FAQ about Retail Sales Associate

1. What industry pays the highest salary for Retail Sales Associate?

The Aerospace & Defense industry offers the highest average compensation for Retail Sales Associate roles, with salaries approximately 20% above the market median.

2. What is USA retail minimum wage?

The federal minimum wage for covered nonexempt employees is $7.25 per hour. However, retail sales associates typically earn more, with salaries ranging from $28,300 to $36,100 annually. Many states have their own minimum wage laws, and employees are entitled to the higher wage between state and federal levels.

3. How much does an associate earn in USA?

As of January 2025, the salary for a Retail Sales Associate in the USA ranges from a minimum of $28,300 to a maximum of $36,100 annually, with a mid-salary of $31,700. This reflects a typical hourly wage between approximately $13.59 and $17.38, depending on experience and location.

4. What is the average salary of a retail salesperson in the US?

The average salary for a retail sales associate in the US is approximately $31,700 per year. Entry-level positions start at around $28,300 annually, while experienced workers can earn up to $36,100 per year.

5. Do retail associates do cashiers?

Retail associates often manage cash flow as part of their responsibilities, which can include tasks like assisting with transactions. However, a cashier specifically focuses on operating the cash register, processing payments, and handling returns or exchanges. Retail associates typically earn between $28,300 and $36,100, with a median salary of $31,700.

6. Is it worth being a sales associate?

Being a sales associate can be worthwhile, especially with a salary range from $28,300 to $36,100. Companies often provide a base salary plus incentives, making it appealing for those motivated by earnings. This role encourages you to develop new clients and nurture existing relationships, ultimately boosting revenue for both yourself and the company.

7. How much do retail workers get paid in the US?

Retail Sales Associates in the US earn between $28,300 and $36,100 annually. The average salary is approximately $31,700, translating to about $2,641 per month. This range reflects the varying levels of experience and location within the retail sector.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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