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Social Media Analytics Professional II Salary in the United States

How much does a Social Media Analytics Professional II make in the United States?

As of September 01, 2026, the average salary for a Social Media Analytics Professional II in the United States is $68,990 per year, which breaks down to an hourly rate of $33.

However, a Social Media Analytics Professional II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $81,217
  • Majority Range (25th-75th percentile): $61,190 to $75,390
  • Entry-Level (10th percentile): $54,089
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Social Media Analytics Professional II Salaries

A Social Media Analytics Professional II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Social Media Analytics Professional Salaries?

Experience is a primary driver of a Social Media Analytics Professional II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Social Media Analytics Professional I (0-2 years): $59,090
  • Social Media Analytics Professional II (2-4 years): $68,945
  • Social Media Marketing Channel Analyst III (4-7 years): $91,174
  • Social Media Analytics Professional IV (7+ years): $113,053
  • Social Analytics Insights Supervisor (7+ years): $100,364
Job Role Years of Experience Average Salary
Social Media Analytics Professional I0-2 years$59,090
Social Media Analytics Professional II2-4 years$68,945
Social Media Marketing Channel Analyst III4-7 years$91,174
Social Media Analytics Professional IV7+ years$113,053
Social Analytics Insights Supervisor7+ years$100,364
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How Do Social Media Analytics Professional II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Analytics Professional IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $76,390.
  • California: $76,090.
  • Massachusetts: $75,090.

Top Paying Cities for Social Media Analytics Professional IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $86,990
  • San Francisco: $86,090
  • Oakland: $84,190

What Skills Can Increase a Social Media Analytics Professional II's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 5.09% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Marketing Communications (Mentioned in 2.71% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  • Public Relations (Mentioned in 1.88% Job Postings): Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Skills Demand Percentage
Insight 5.09%
Marketing Communications 2.71%
Public Relations 1.88%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Social Media Analytics Professional II's salary.

  • Customer Engagement: Can increase your salary by up to 6%.
  • Consulting: Can increase your salary by up to 5%.
  • Leadership: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Customer Engagement $73,129
6%
Consulting $72,440
5%
Leadership $71,750
4%
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Social Media Analytics Professional II Salary by Company Size: Startups vs. Enterprise

Social Media Analytics Professional II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $77,099. While startup companies pay approximate $65,218.

Social Media Analytics Professional II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $65,218
Growth Stage 51~500 $68,975
Established 501~5000 $74,449
Enterprise 5000+ $77,099

Social Media Analytics Professional II Salary by Industry: Top Paying Sectors

For Social Media Analytics Professional II roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Social Media Analytics Professional positions in MFG Nondurable or Hospitality & Leisure typically offer lower base pay, as these industries often view Social Media Analytics Professional II as a support function rather than a direct revenue driver.

The top paying industries for a Social Media Analytics Professional II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$89,687$43.030%
Financial Services$86,238$41.025%
Internet$82,788$40.020%
Biotechnology$79,338$38.015%
Energy & Utilities$79,338$38.015%

How Education impacts a Social Media Analytics Professional II's Salary?

Your level of education can impact your salary potential. While many Social Media Analytics Professional IIs enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Social Media Analytics Professional II with a No Diploma is between $71,599 and $77,012).

Social Media Analytics Professional II Salaries by Degree Level

Typical Education for Social Media Analytics Professional II
Degree Level % of user with this level of education
No Diploma 6.7%
High School 6.7%
Associates 6.7%
Bachelors 73.3%
Masters 13.3%
Doctorate 0.0%
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Social Media Analytics Professional II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Analytics Professional II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$61,190
Average $68,990/year
$75,390
$5,099
Average $5,749/month
$6,283
$1,177
Average $1,327/week
$1,450
$29
Average $33/hour
$36
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $75,390 $6,283 $1,450 $36
Average $68,990 $5,749 $1,327 $33
25th Percentile $61,190 $5,099 $1,177 $29

Social Media Analytics Professional II Salary Growth & Career Path

Social Media Analytics Professional II

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Social Media Analytics Professional II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Social Media Marketing Channel Analyst III $91,200 32%
Brand Engagement Strategist III $91,800 33%
Social Media Communications Professional - Senior $91,700 33%

Most common benefits for Social Media Analytics Professional II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Social Media Analytics Professional II

Here are companies hiring for Social Media Analytics Professional II and their salaries, click below for more details.

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FAQ about Social Media Analytics Professional II

1. What industry pays the highest salary for Social Media Analytics Professional II?

The Software & Networking industry offers the highest average compensation for Social Media Analytics Professional II roles, with salaries approximately 30% above the market median.

2. Do social media managers work from home?

As a remote social media analytics professional, you can work from home to develop strategies that enhance your employer's online presence. Your role may involve managing content across platforms like YouTube, Pinterest, or Instagram. The salary for this position typically ranges from $68,290 to $91,090, with a median salary of $77,590.

3. Do you need a degree to be a social media specialist?

To become a social media specialist, a bachelor's degree is typically required. Relevant fields of study include public relations, communications, and business. In terms of salary, social media analytics professionals can expect to earn between $68,290 and $91,090, with a median salary around $77,590.

4. What is paid social analytics?

Paid social analytics involves measuring the effectiveness of your ad spend on social media. It breaks down key metrics such as total ad spend, click-through rate, cost-per-click, and cost-per-purchase. Professionals in this field typically earn between $68,290 and $91,090, with a median salary of $77,590, reflecting the demand for data-driven insights in marketing strategies.

5. What type of analyst gets paid the most?

Social Media Analytics Professionals earn competitive salaries, with a range from $68,290 to $91,090 annually. While various analyst roles exist, those specializing in social media analytics can expect to earn between $77,590 on average, making it a lucrative field within the broader analytics landscape.

6. Can I make 200K as a data analyst?

Can a data analyst make 200K? While the average salary for a Social Media Analytics Professional ranges from $68,290 to $91,090, reaching $200,000 is unlikely for most in this field. However, highly experienced professionals in top-paying industries may achieve higher earnings.

7. How much does a social media specialist make at United Airlines?

A Social Media Analytics Professional can expect a salary range between $68,290 and $91,090, with a median salary of $77,590. This is significantly higher than the reported average salary of $46,326 for a social media specialist at United Airlines, indicating a potential disparity in compensation within the industry.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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