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Social Media Data Analytics Manager Salary in the United States

How much does a Social Media Data Analytics Manager make in the United States?

As of September 01, 2026, the average salary for a Social Media Data Analytics Manager in the United States is $116,310 per year, which breaks down to an hourly rate of $56.

However, a Social Media Data Analytics Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $139,140
  • Majority Range (25th-75th percentile): $103,660 to $128,260
  • Entry-Level (10th percentile): $92,143
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Social Media Data Analytics Manager Salaries

A Social Media Data Analytics Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Social Media Data Analytics Manager Salaries?

Experience is a primary driver of a Social Media Data Analytics Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Social Media Marketing Channel Analyst III (4-7 years): $91,174
  • Social Media Analytics Professional IV (7+ years): $113,053
  • Social Analytics Insights Supervisor (7+ years): $100,364
  • Social Media Data Analytics Manager (7+ years): $116,302
  • Social Analytics Insights Senior Manager (7+ years): $149,316
Job Role Years of Experience Average Salary
Social Media Marketing Channel Analyst III4-7 years$91,174
Social Media Analytics Professional IV7+ years$113,053
Social Analytics Insights Supervisor7+ years$100,364
Social Media Data Analytics Manager7+ years$116,302
Social Analytics Insights Senior Manager7+ years$149,316
View as Graph

How Do Social Media Data Analytics Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Data Analytics Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $128,770.
  • California: $128,290.
  • Massachusetts: $126,580.

Top Paying Cities for Social Media Data Analytics Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $146,700
  • San Francisco: $145,090
  • Oakland: $142,030

Social Media Data Analytics Manager Salary by Company Size: Startups vs. Enterprise

Social Media Data Analytics Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $129,981. While startup companies pay approximate $109,951.

Social Media Data Analytics Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $109,951
Growth Stage 51~500 $116,284
Established 501~5000 $125,514
Enterprise 5000+ $129,981

Social Media Data Analytics Manager Salary by Industry: Top Paying Sectors

For Social Media Data Analytics Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Social Media Data Analytics Manager positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Social Media Data Analytics Manager as a support function rather than a direct revenue driver.

The top paying industries for a Social Media Data Analytics Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$139,572$67.020%
Energy & Utilities$139,572$67.020%
Financial Services$139,572$67.020%
Internet$139,572$67.020%
Pharmaceuticals$139,572$67.020%

Social Media Data Analytics Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Data Analytics Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$103,660
Average $116,310/year
$128,260
$8,638
Average $9,693/month
$10,688
$1,993
Average $2,237/week
$2,467
$50
Average $56/hour
$62
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $128,260 $10,688 $2,467 $62
Average $116,310 $9,693 $2,237 $56
25th Percentile $103,660 $8,638 $1,993 $50

Social Media Data Analytics Manager Salary Growth & Career Path

Social Media Data Analytics Manager

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Social Media Data Analytics Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Social Analytics Insights Senior Manager $149,400 28%
Brand Engagement Strategy Senior Manager $149,900 29%
Social Media Content and Marketing Strategy Senior Manager $151,000 30%

Most common benefits for Social Media Data Analytics Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Social Media Data Analytics Manager

Here are companies hiring for Social Media Data Analytics Manager and their salaries, click below for more details.

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FAQ about Social Media Data Analytics Manager

1. What industry pays the highest salary for Social Media Data Analytics Manager?

The Biotechnology industry offers the highest average compensation for Social Media Data Analytics Manager roles, with salaries approximately 20% above the market median.

2. Is analytics manager a good career?

Analytics manager is a promising career choice, especially as data sources and applications expand. With a salary range from $118,790 to $151,490, including a mid-salary of $134,790, the financial prospects are strong. As businesses increasingly rely on data-driven decisions, the demand for skilled analytics managers is likely to grow.

3. Can data analyst make 7 figures?

While many data analysts earn six figures, reaching a seven-figure salary is rare. For instance, a Social Media Data Analytics Manager has a salary range from $118,790 to $151,490, with a mid-salary of $134,790. Specialized roles and extensive experience may lead to higher earnings, but seven figures typically requires exceptional circumstances or leadership positions.

4. Is it worth paying for Social Media Manager?

Investing in a Social Media Data Analytics Manager can be worthwhile, especially considering the salary range of $118,790 to $151,490. Their expertise can help you reach a targeted audience, improve your online presence, and achieve measurable financial results quickly. Effective management can significantly enhance engagement and conversion rates through optimized landing pages.

5. What is a social media manager's salary?

The salary for a Social Media Data Analytics Manager ranges from $118,790 to $151,490, with a median salary of $134,790. This reflects the growing demand for professionals who can analyze social media data to drive strategic decisions. Salaries may vary based on experience, location, and company size.

6. What is a social media manager's salary?

The salary for a Social Media Data Analytics Manager ranges from $118,790 to $151,490, with a median salary of $134,790. This reflects the growing demand for professionals who can analyze social media data to drive strategic decisions. Salaries may vary based on experience, location, and the specific responsibilities of the role.

7. What is the highest salary of an analytics manager?

The highest salary for a Social Media Data Analytics Manager is $151,490, with a minimum salary of $118,790 and a midpoint of $134,790. This reflects the competitive nature of analytics roles in the industry, highlighting the value placed on data-driven decision-making.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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