How much does a Web Product Manager I make in the United States?
As of September 01, 2026, the average salary for a Web Product Manager I in the United States is $80,100 per year, which breaks down to an hourly rate of $39.
However, a Web Product Manager I's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $93,301
Majority Range (25th-75th percentile): $72,710 to $87,010
Key Factors That Influence Web Product Manager I Salaries
A Web Product Manager I's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location
and company size
can directly affect your earning potential.
How Experience Level Affects Web Product Manager Salaries?
Experience is a primary driver of a Web Product Manager I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
Web Product Manager I (0-2 years): $80,095
Software Product Manager II (2-4 years): $109,386
Software Product Manager III (4-7 years): $131,692
How Do Web Product Manager I Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Web Product Manager Is. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $101,030
San Francisco: $99,920
Oakland: $97,820
San Jose, CA$101,030
San Francisco, CA$99,920
Oakland, CA$97,820
New York, NY$92,230
Paramus, NJ$91,100
Queens Village, NY$91,100
Passaic, NJ$91,020
Bergenfield, NJ$91,020
Stamford, CT$90,840
Huntington, NY$90,810
Newark, NJ$90,220
Bridgeport, CT$90,050
Vallejo, CA$89,890
New Brunswick, NJ$89,860
Petaluma, CA$89,810
Middlesex, NJ$89,660
Somerset, NJ$89,600
Santa Cruz, CA$89,500
Boston, MA$89,010
Monterey, CA$88,730
Seattle, WA$88,540
Santa Rosa, CA$88,530
Los Angeles, CA$88,500
Juneau, AK$88,290
Washington, DC$88,210
Orange, CA$87,920
Santa Ana, CA$87,710
Long Beach, CA$87,630
Anaheim, CA$87,610
Anchorage, AK$87,570
Santa Maria, CA$87,330
Everett, WA$87,320
Danbury, CT$87,030
Bremerton, WA$86,920
Tacoma, WA$86,640
New Suffolk, NY$86,630
Sacramento, CA$86,610
Santa Barbara, CA$86,520
Trenton, NJ$86,440
San Diego, CA$86,440
Brockton, MA$86,350
Fairbanks, AK$86,150
Lompoc, CA$85,950
Lowell, MA$85,880
Ventura, CA$85,870
Nashua, NH$85,850
Stockton, CA$85,840
Modesto, CA$85,260
Poughkeepsie, NY$85,080
Olympia, WA$84,930
Kennewick, WA$84,930
New Haven, CT$84,900
Lawrence, MA$84,610
Hartford, CT$84,530
Riverside, CA$84,510
New Bedford, MA$84,430
Richland, WA$84,430
Bakersfield, CA$84,320
San Bernardino, CA$84,290
New Britain, CT$84,280
Atlantic City, NJ$84,280
New London, CT$84,250
Norwich, CT$84,220
Portsmouth, NH$84,210
Boulder, CO$84,040
Portland, OR$83,930
Worcester, MA$83,920
Minneapolis, MN$83,670
Philadelphia, PA$83,560
Honolulu, HI$83,300
Saint Paul, MN$83,260
Vineland, NJ$83,240
Providence, RI$83,010
Chicago, IL$82,780
Bellingham, WA$82,680
Springfield, MA$82,610
Baltimore, MD$82,590
Chico, CA$82,390
Pittsfield, MA$82,170
Manchester, NH$82,020
Spokane, WA$81,670
Denver, CO$81,660
Albany, NY$81,290
Troy, NY$81,250
Nassau, NY$81,170
Schenectady, NY$81,090
Wilmington, DE$81,020
Burlington, VT$80,910
Salem, OR$80,880
Portland, ME$80,630
Yakima, WA$80,550
Rochester, MN$80,300
Reno, NV$80,260
Fresno, CA$80,260
Milwaukee, WI$80,190
Detroit, MI$80,110
Ann Arbor, MI$80,090
Allentown, PA$80,080
Colorado Springs, CO$79,950
Syracuse, NY$79,910
Carson City, NV$79,910
Houston, TX$79,800
Eugene, OR$79,760
Gary, IN$79,660
Springfield, OR$79,600
Bismarck, ND$79,580
Galveston, TX$79,520
Medford, OR$79,400
Fort Collins, CO$79,370
Concord, NH$79,330
Austin, TX$79,310
Mesa, AZ$79,140
Reading, PA$79,130
Phoenix, AZ$79,120
Dallas, TX$79,100
Saint Cloud, MN$79,020
Madison, WI$78,910
Utica, NY$78,700
Rochester, NY$78,570
Des Moines, IA$78,560
Raleigh, NC$78,550
Atlanta, GA$78,430
Battle Creek, MI$78,410
Salt Lake City, UT$78,390
Lancaster, PA$78,270
Harrisburg, PA$78,150
Kansas City, MO$78,070
Champaign, IL$78,060
Kansas City, KS$78,060
Fort Worth, TX$78,050
Columbus, OH$78,040
Boca Raton, FL$78,020
Pittsburgh, PA$77,990
Richmond, VA$77,950
Indianapolis, IN$77,940
Cleveland, OH$77,930
Las Vegas, NV$77,830
Cincinnati, OH$77,830
Petersburg, VA$77,710
Huntsville, AL$77,590
Lansing, MI$77,540
Lebanon, PA$77,530
Pueblo, CO$77,520
Appleton, WI$77,500
Buffalo, NY$77,460
Dayton, OH$77,440
Racine, WI$77,420
Charlotte, NC$77,420
Saint Louis, MO$77,390
York, PA$77,340
Elkhart, IN$77,340
Gastonia, NC$77,330
Billings, MT$77,310
Beaumont, TX$77,290
Lorain, OH$77,270
Benton Harbor, MI$77,260
Toledo, OH$77,240
Binghamton, NY$77,200
Rock Hill, SC$77,190
Rockford, IL$77,150
Springfield, IL$77,120
Elyria, OH$77,110
Fargo, ND$77,110
Flagstaff, AZ$77,060
Fort Lauderdale, FL$77,010
Duluth, MN$76,960
Miami, FL$76,960
Cheyenne, WY$76,900
Grand Forks, ND$76,900
Bangor, ME$76,730
Cedar Rapids, IA$76,640
Durham, NC$76,610
Louisville, KY$76,600
Grand Rapids, MI$76,580
Hialeah, FL$76,580
Casper, WY$76,460
Scranton, PA$76,370
Virginia Beach, VA$76,340
New Orleans, LA$76,340
Akron, OH$76,300
Peoria, IL$76,190
Sarasota, FL$76,180
Nashville, TN$76,120
Omaha, NE$76,120
Green Bay, WI$76,120
Baton Rouge, LA$76,080
Charleston, SC$76,060
Jamestown, NY$76,020
Davenport, IA$76,020
Tucson, AZ$75,980
Saint Petersburg, FL$75,940
Tampa, FL$75,920
Evansville, IN$75,870
Port Arthur, TX$75,870
Bradenton, FL$75,840
Santa Fe, NM$75,690
Orlando, FL$75,550
Clearwater, FL$75,530
Canton, OH$75,360
La Crosse, WI$75,360
Albuquerque, NM$75,310
Newport News, VA$75,300
High Point, NC$75,280
Ogden, UT$75,250
Corpus Christi, TX$75,180
Norfolk, VA$75,130
Laramie, WY$75,130
Rock Island, IL$75,090
Saginaw, MI$75,070
Jacksonville, FL$75,060
Salisbury, NC$75,050
Boise, ID$75,030
Moline, IL$74,990
Fort Myers, FL$74,970
Memphis, TN$74,950
Tulsa, OK$74,910
Waterloo, IA$74,860
Spartanburg, SC$74,780
Lincoln, NE$74,740
Fort Wayne, IN$74,730
Provo, UT$74,720
Cedar Falls, IA$74,620
San Antonio, TX$74,590
Greensboro, NC$74,560
South Bend, IN$74,550
Savannah, GA$74,460
Muskegon, MI$74,430
Birmingham, AL$74,420
Winston Salem, NC$74,380
Lake Charles, LA$74,190
Anderson, IN$74,170
Lexington, KY$74,150
Augusta, GA$74,120
Greenville, SC$74,120
Lima, OH$74,060
Wichita, KS$74,050
Tuscaloosa, AL$74,050
Columbia, SC$73,980
Springfield, OH$73,960
Asheville, NC$73,840
Bloomington, IN$73,780
Knoxville, TN$73,490
Shreveport, LA$73,480
Wilmington, NC$73,380
Roanoke, VA$73,380
Topeka, KS$73,240
Frankfort, KY$73,230
Oklahoma City, OK$73,170
Chillicothe, OH$73,140
Longview, TX$73,130
Melbourne, FL$73,120
Sioux Falls, SD$73,000
Mobile, AL$72,990
Terre Haute, IN$72,960
Altoona, PA$72,910
Amarillo, TX$72,850
Killeen, TX$72,830
Fayetteville, AR$72,760
Chattanooga, TN$72,740
Sioux City, IA$72,670
Idaho Falls, ID$72,650
Lynchburg, VA$72,590
Gainesville, FL$72,480
Portsmouth, OH$72,440
Little Rock, AR$72,430
Lafayette, LA$72,390
Youngstown, OH$72,390
Daytona Beach, FL$72,350
Clarksville, TN$72,340
Pensacola, FL$72,330
Temple, TX$72,330
Hopkinsville, KY$72,090
Erie, PA$72,070
Florence, SC$72,040
Charleston, WV$71,910
Great Falls, MT$71,870
Macon, GA$71,760
Tallahassee, FL$71,750
Fayetteville, NC$71,740
Waco, TX$71,720
Helena, MT$71,670
Pine Bluff, AR$71,640
Vincennes, IN$71,540
Lubbock, TX$71,510
Alamogordo, NM$71,460
Twin Falls, ID$71,390
Rapid City, SD$71,360
Jackson, MS$71,220
Huntington, WV$71,210
Greenville, MS$71,210
Parkersburg, WV$71,130
Montgomery, AL$71,110
Wichita Falls, TX$71,030
Springfield, MO$71,030
Biloxi, MS$70,990
Monroe, LA$70,910
Johnstown, PA$70,860
Columbus, GA$70,820
Sumter, SC$70,820
Pascagoula, MS$70,660
Abilene, TX$70,660
Kingsport, TN$70,460
Albany, GA$70,460
Gulfport, MS$70,430
Alexandria, LA$70,170
Fort Smith, AR$69,970
El Paso, TX$69,750
Las Cruces, NM$69,390
Harlingen, TX$69,190
Pocatello, ID$69,180
Florence, AL$69,070
Brownsville, TX$69,050
Mcallen, TX$68,890
Dothan, AL$68,770
Columbus, MS$68,300
Altus, OK$67,930
Lawton, OK$67,770
Pierre, SD$67,490
What Skills Can Increase a Web Product Manager I's Salary?
Demanded Skills for the Role:
Analysis (Mentioned in 5.3% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Product Marketing (Mentioned in 1.88% Job Postings): Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications ("marcom"), online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. A product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.
Software Development (Mentioned in 1.26% Job Postings): Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development is a process of writing and maintaining the source code, but in a broader sense, it includes all that is involved between the conception of the desired software through to the final manifestation of the software, sometimes in a planned and structured process. Therefore, software development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products. Software can be developed for a variety of purposes, the three most common being to meet specific needs of a specific client/business (the case with custom software), to meet a perceived need of some set of potential users (the case with commercial and open source software), or for personal use (e.g. a scientist may write software to automate a mundane task). Embedded software development, that is, the development of embedded software, such as used for controlling consumer products, requires the development process to be integrated with the development of the controlled physical product. System software underlies applications and the programming process itself, and is often developed separately.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Web Product Manager I's salary.
Web Product Manager I Salary by Company Size: Startups vs. Enterprise
Web Product Manager I salary potential scales significantly with company size.
Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $89,515.
While startup companies pay approximate $75,721.
Web Product Manager I Salary by Company Size
Company Size
Employees
Average Salary
Startup
1~50
$75,721
Growth Stage
51~500
$80,082
Established
501~5000
$86,438
Enterprise
5000+
$89,515
Web Product Manager I Salary by Industry: Top Paying Sectors
For Web Product Manager I roles, the industry you choose can affect earning potential
by as much as 20% (the gap between the highest and lowest paying industries).
Data shows that the Aerospace & Defense and Energy & Utilities
sectors offer the strongest compensation, at 10% above the average.
In contrast, Web Product Manager positions in Retail & Wholesale or MFG Nondurable typically offer lower base pay,
as these industries often view Web Product Manager I as a support function rather than a direct revenue driver.
The top paying industries for a Web Product Manager I
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Aerospace & Defense
$88,110
$42.0
10%
Energy & Utilities
$88,110
$42.0
10%
Financial Services
$88,110
$42.0
10%
Pharmaceuticals
$88,110
$42.0
10%
Software & Networking
$88,110
$42.0
10%
Web Product Manager I Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Web Product Manager I's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
For a Web Product Manager I, the most direct path to higher earnings is advancing to the Software Product Manager II role.
This promotion typically comes with a significant pay increase, bringing the average annual salary to
$109,400 - a projected growth of
37%
over your current level.
Salaries for a Web Product Manager I can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $85,711 in 2023
to around $84,497 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Web Product Manager I salary trends,
.
Average Annual Salary of Web Product Manager I Over Time
$???
$85,711
$85,347
$84,497
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$85,711
2024
$85,347
2025
$84,497
2026
View More
2027
View More
Most common benefits for Web Product Manager I
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Web Product Manager I
Here are companies hiring for Web Product Manager I and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
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FAQ about Web Product Manager I
1. What industry pays the highest salary for Web Product Manager I?
The Aerospace & Defense industry offers the highest average compensation for Web Product Manager I roles,
with salaries approximately 10% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
