Media Director Salary in Houston, TX

Demanded Skills for the Role:

• Planning (Mentioned in 9.7% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
• Media Buying (Mentioned in 2.42% Job Postings): Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. For example, an advertisement for Centrum Silver (vitamins for senior citizens) would not do well in Teen Beat magazine (a magazine for teens). A media buyer links the ad to the intended audience in order to make the ad effective. These ads are intended to sell a product and may be published on TV, online, newspapers or magazines. The media buyer negotiates price and placement of the ad for the advertisers.
• Interactive Marketing (Mentioned in 1.06% Job Postings): Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs.