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Alberta Media Planning Senior Manager Salaries

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  Alberta in Canada
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• Job Description for Media Planning Senior Manager
  Oversees and manages the team responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

  Alternate Job Titles: Director of Media Senior Manager,Marketing Media Planning Senior Manager,Media Buying/Scheduling Senior Manager,Media Planning & Strategy Senior Manager
  Categories: Internet and New Media , Advertising , IT - All , Marketing , Media - Broadcast , Media - Print , Sales