How much does a Search Engine Optimization Specialist make in the United States? The average Search Engine Optimization Specialist salary in the United States is $67,660 as of May 28, 2020, but the range typically falls between $61,221 and $73,878. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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25% $61,221 10% $55,359 90% $79,540 75% $73,878 $67,660 50%(Median)
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Job Description for Search Engine Optimization Specialist

Search Engine Optimization Specialist monitors site wide daily performance metrics and use SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist knowledge of technical website elements involved with indexing. Proficient using a variety of SEO tools like Google Analytics and Search Console,TagManager, AdWords, Screaming Frog, SEMRush, Moz, Authority Labs. Experienced with HTML, CSS, Javascript. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2 -4 years of related experience. (Copyright 2020 Salary.com)... View full job description

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City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.3%
City, State Washington, DC Compared to national average
+ 10.7%
City, State Miami, FL Compared to national average
-2.7%
City, State Chicago, IL Compared to national average
+ 6.0%
City, State Boston, MA Compared to national average
+ 12.9%
City, State New York, NY Compared to national average
+ 21.0%
City, State Dallas, TX Compared to national average
-1.0%

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Average Base Salary

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73878
67660

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
62031
81025
70724
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Search Engine Optimization Specialist in the United States. The base salary for Search Engine Optimization Specialist ranges from $61,221 to $73,878 with the average base salary of $67,660. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,031 to $81,025 with the average total cash compensation of $70,724.
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61221
73878

 

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Skills associated with Search Engine Optimization Specialist: Web Analytics, Search Engine Optimization (SEO), Web Performance Optimization, Conversion Rate Optimization Software ...More

Recently searched related titles: SEO Writer, Technical PPC Specialist, Search Engine Optimization (SEO)Consultant

Salary estimation for Search Engine Optimization Specialist at companies like : BRIGHT HORIZONS FAMILY SOLUTIONS INC., DYCOM INDUSTRIES INC, EMCOR Group, Inc.

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