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Shopper Marketing Director Salary in the United States

How much does a Shopper Marketing Director make in the United States?

As of August 01, 2026, the average salary for a Shopper Marketing Director in the United States is $180,495 per year, which breaks down to an hourly rate of $87.

However, a Shopper Marketing Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $207,020
  • Majority Range (25th-75th percentile): $167,586 to $194,379
  • Entry-Level (10th percentile): $155,833
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Shopper Marketing Director Salaries

A Shopper Marketing Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Shopper Marketing Director Salaries?

Experience is a primary driver of a Shopper Marketing Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $172,595
  • Early Career (1-2 years): $173,751
  • Mid-Level (2-4 years): $175,293
  • Senior-Level (5-8 years): $177,605
  • Expert (over 8 years): $180,495
Levels Salary
Entry Level Shopper Marketing Director$172,595
Intermediate Level Shopper Marketing Director$173,751
Senior Level Shopper Marketing Director$175,293
Specialist Level Shopper Marketing Director$177,605
Expert Level Shopper Marketing Director$180,495
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How Do Shopper Marketing Directors Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Shopper Marketing Directors. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $199,844.
  • California: $199,086.
  • Massachusetts: $196,433.

Top Paying Cities for Shopper Marketing Director

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $227,658
  • San Francisco: $225,166
  • Oakland: $220,420

Shopper Marketing Director Salary by Company Size: Startups vs. Enterprise

Shopper Marketing Director salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $202,054. While startup companies pay approximate $170,933.

Shopper Marketing Director Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $170,933
Growth Stage 51~500 $180,782
Established 501~5000 $195,119
Enterprise 5000+ $202,054

Shopper Marketing Director Salary by Industry: Top Paying Sectors

For Shopper Marketing Director roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 50% above the average. In contrast, Shopper Marketing Director positions in Chemicals or Retail & Wholesale typically offer lower base pay, as these industries often view Shopper Marketing Director as a support function rather than a direct revenue driver.

The top paying industries for a Shopper Marketing Director

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$270,742$130.050%
Financial Services$252,693$121.040%
Pharmaceuticals$234,644$113.030%
Healthcare$225,619$108.025%
Internet$216,594$104.020%

Shopper Marketing Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Shopper Marketing Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$167,586
Average $180,495/year
$194,379
$13,966
Average $15,041/month
$16,198
$3,223
Average $3,471/week
$3,738
$81
Average $87/hour
$93
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $194,379 $16,198 $3,738 $93
Average $180,495 $15,041 $3,471 $87
25th Percentile $167,586 $13,966 $3,223 $81

Most common benefits for Shopper Marketing Director

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Shopper Marketing Director

Here are companies hiring for Shopper Marketing Director and their salaries, click below for more details.

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FAQ about Shopper Marketing Director

1. Where can a Shopper Marketing Director earn the most?

A Shopper Marketing Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Shopper Marketing Director earns the most in San Jose, CA, where the annual salary of a Shopper Marketing Director is $227,658.

2. What is the highest pay for Shopper Marketing Director?

The highest pay for Shopper Marketing Director is $207,020.

3. What is the lowest pay for Shopper Marketing Director?

The lowest pay for Shopper Marketing Director is $155,833.

4. What are the responsibilities of Shopper Marketing Director?

Leads the development and execution of integrated retail marketing strategies to drive consumer engagement, accelerate sales growth, and expand market share across channels. Sets the vision for consumer insights, overseeing research on shopper behavior, brand performance, and campaign effectiveness to inform high-impact decisions. Translates data-driven insights into packaging design, in-store display, and advertising campaigns that align with overall brand strategy. Partners with senior cross-functional leaders to optimize product positioning and enhance long-term brand loyalty. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

5. What industry pays the highest salary for Shopper Marketing Director?

The Software & Networking industry offers the highest average compensation for Shopper Marketing Director roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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