Key Factors That Influence Email Marketer Salaries
An Email Marketer's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, skills
and company size
can directly affect your earning potential.
How Experience Level Affects Email Marketer Salaries?
Experience is a primary driver of an Email Marketer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $93,199
San Francisco: $92,179
Oakland: $90,236
San Jose, CA$93,199
San Francisco, CA$92,179
Oakland, CA$90,236
New York, NY$85,078
Paramus, NJ$84,043
Queens Village, NY$84,040
Passaic, NJ$83,969
Bergenfield, NJ$83,963
Stamford, CT$83,800
Huntington, NY$83,770
Newark, NJ$83,224
Bridgeport, CT$83,068
Vallejo, CA$82,921
New Brunswick, NJ$82,891
Petaluma, CA$82,847
Middlesex, NJ$82,707
Somerset, NJ$82,655
Santa Cruz, CA$82,559
Boston, MA$82,108
Monterey, CA$81,849
Seattle, WA$81,680
Santa Rosa, CA$81,665
Los Angeles, CA$81,643
Juneau, AK$81,450
Washington, DC$81,369
Orange, CA$81,106
Santa Ana, CA$80,911
Long Beach, CA$80,837
Anaheim, CA$80,822
Anchorage, AK$80,785
Santa Maria, CA$80,564
Everett, WA$80,549
Danbury, CT$80,289
Bremerton, WA$80,187
Tacoma, WA$79,921
New Suffolk, NY$79,919
Sacramento, CA$79,899
Santa Barbara, CA$79,817
Trenton, NJ$79,736
San Diego, CA$79,736
Brockton, MA$79,655
Fairbanks, AK$79,474
Lompoc, CA$79,285
Lowell, MA$79,226
Ventura, CA$79,212
Nashua, NH$79,197
Stockton, CA$79,189
Modesto, CA$78,650
Poughkeepsie, NY$78,487
Olympia, WA$78,347
Kennewick, WA$78,347
New Haven, CT$78,317
Lawrence, MA$78,051
Hartford, CT$77,978
Riverside, CA$77,963
New Bedford, MA$77,889
Richland, WA$77,889
Bakersfield, CA$77,785
San Bernardino, CA$77,756
New Britain, CT$77,749
Atlantic City, NJ$77,749
New London, CT$77,719
Norwich, CT$77,697
Portsmouth, NH$77,682
Boulder, CO$77,525
Portland, OR$77,423
Worcester, MA$77,416
Minneapolis, MN$77,187
Philadelphia, PA$77,084
Honolulu, HI$76,840
Saint Paul, MN$76,804
Vineland, NJ$76,788
Providence, RI$76,574
Chicago, IL$76,359
Bellingham, WA$76,271
Springfield, MA$76,212
Baltimore, MD$76,189
Chico, CA$76,005
Pittsfield, MA$75,805
Manchester, NH$75,665
Spokane, WA$75,340
Denver, CO$75,332
Albany, NY$74,985
Troy, NY$74,955
Nassau, NY$74,876
Schenectady, NY$74,800
Wilmington, DE$74,741
Burlington, VT$74,638
Salem, OR$74,608
Portland, ME$74,379
Yakima, WA$74,305
Rochester, MN$74,076
Reno, NV$74,039
Fresno, CA$74,039
Milwaukee, WI$73,973
Detroit, MI$73,899
Ann Arbor, MI$73,886
Allentown, PA$73,877
Colorado Springs, CO$73,751
Syracuse, NY$73,714
Carson City, NV$73,714
Houston, TX$73,611
Eugene, OR$73,574
Gary, IN$73,485
Springfield, OR$73,426
Bismarck, ND$73,411
Galveston, TX$73,359
Medford, OR$73,249
Fort Collins, CO$73,219
Concord, NH$73,182
Austin, TX$73,160
Mesa, AZ$73,005
Reading, PA$72,997
Phoenix, AZ$72,990
Dallas, TX$72,968
Saint Cloud, MN$72,897
Madison, WI$72,798
Utica, NY$72,598
Rochester, NY$72,480
Des Moines, IA$72,473
Raleigh, NC$72,465
Atlanta, GA$72,354
Battle Creek, MI$72,332
Salt Lake City, UT$72,310
Lancaster, PA$72,199
Harrisburg, PA$72,096
Kansas City, MO$72,022
Champaign, IL$72,007
Kansas City, KS$72,007
Fort Worth, TX$72,000
Columbus, OH$71,987
Boca Raton, FL$71,970
Pittsburgh, PA$71,941
Richmond, VA$71,911
Indianapolis, IN$71,896
Cleveland, OH$71,889
Las Vegas, NV$71,800
Cincinnati, OH$71,800
Petersburg, VA$71,689
Huntsville, AL$71,579
Lansing, MI$71,529
Lebanon, PA$71,519
Pueblo, CO$71,512
Appleton, WI$71,490
Buffalo, NY$71,460
Dayton, OH$71,438
Racine, WI$71,423
Charlotte, NC$71,416
Saint Louis, MO$71,394
York, PA$71,350
Elkhart, IN$71,350
Gastonia, NC$71,335
Billings, MT$71,318
Beaumont, TX$71,298
Lorain, OH$71,283
Benton Harbor, MI$71,268
Toledo, OH$71,253
Binghamton, NY$71,217
Rock Hill, SC$71,209
Rockford, IL$71,172
Springfield, IL$71,143
Elyria, OH$71,135
Fargo, ND$71,135
Flagstaff, AZ$71,084
Fort Lauderdale, FL$71,039
Duluth, MN$70,995
Miami, FL$70,995
Cheyenne, WY$70,943
Grand Forks, ND$70,943
Bangor, ME$70,781
Cedar Rapids, IA$70,699
Durham, NC$70,668
Louisville, KY$70,662
Grand Rapids, MI$70,648
Hialeah, FL$70,640
Casper, WY$70,537
Scranton, PA$70,448
New Orleans, LA$70,426
Virginia Beach, VA$70,419
Akron, OH$70,382
Peoria, IL$70,285
Sarasota, FL$70,271
Nashville, TN$70,219
Omaha, NE$70,219
Green Bay, WI$70,219
Baton Rouge, LA$70,182
Charleston, SC$70,167
Jamestown, NY$70,130
Davenport, IA$70,130
Tucson, AZ$70,093
Saint Petersburg, FL$70,049
Tampa, FL$70,034
Evansville, IN$69,990
Port Arthur, TX$69,990
Bradenton, FL$69,960
Santa Fe, NM$69,827
Orlando, FL$69,694
Clearwater, FL$69,672
Canton, OH$69,517
La Crosse, WI$69,517
Albuquerque, NM$69,473
Newport News, VA$69,465
High Point, NC$69,443
Ogden, UT$69,414
Corpus Christi, TX$69,354
Norfolk, VA$69,310
Laramie, WY$69,310
Rock Island, IL$69,266
Saginaw, MI$69,251
Jacksonville, FL$69,244
Salisbury, NC$69,229
Boise, ID$69,214
Moline, IL$69,177
Fort Myers, FL$69,155
Memphis, TN$69,140
Tulsa, OK$69,103
Waterloo, IA$69,059
Spartanburg, SC$68,985
Lincoln, NE$68,948
Fort Wayne, IN$68,933
Provo, UT$68,926
Cedar Falls, IA$68,837
San Antonio, TX$68,808
Greensboro, NC$68,778
South Bend, IN$68,771
Savannah, GA$68,689
Muskegon, MI$68,660
Birmingham, AL$68,652
Winston Salem, NC$68,616
Lake Charles, LA$68,438
Anderson, IN$68,423
Lexington, KY$68,401
Augusta, GA$68,379
Greenville, SC$68,379
Lima, OH$68,320
Wichita, KS$68,313
Tuscaloosa, AL$68,313
Columbia, SC$68,246
Springfield, OH$68,231
Asheville, NC$68,113
Bloomington, IN$68,061
Knoxville, TN$67,795
Shreveport, LA$67,788
Wilmington, NC$67,692
Roanoke, VA$67,692
Topeka, KS$67,559
Frankfort, KY$67,551
Oklahoma City, OK$67,500
Chillicothe, OH$67,470
Longview, TX$67,463
Melbourne, FL$67,455
Sioux Falls, SD$67,337
Mobile, AL$67,330
Terre Haute, IN$67,300
Altoona, PA$67,256
Amarillo, TX$67,204
Killeen, TX$67,182
Fayetteville, AR$67,123
Chattanooga, TN$67,101
Sioux City, IA$67,034
Idaho Falls, ID$67,019
Lynchburg, VA$66,960
Gainesville, FL$66,864
Portsmouth, OH$66,827
Little Rock, AR$66,813
Lafayette, LA$66,783
Youngstown, OH$66,783
Daytona Beach, FL$66,739
Clarksville, TN$66,731
Pensacola, FL$66,724
Temple, TX$66,719
Hopkinsville, KY$66,502
Erie, PA$66,487
Florence, SC$66,458
Charleston, WV$66,340
Great Falls, MT$66,303
Macon, GA$66,199
Tallahassee, FL$66,192
Fayetteville, NC$66,177
Waco, TX$66,162
Helena, MT$66,111
Pine Bluff, AR$66,083
Vincennes, IN$65,992
Lubbock, TX$65,963
Alamogordo, NM$65,919
Twin Falls, ID$65,852
Rapid City, SD$65,830
Jackson, MS$65,697
Huntington, WV$65,692
Greenville, MS$65,689
Parkersburg, WV$65,614
Montgomery, AL$65,601
Wichita Falls, TX$65,527
Springfield, MO$65,527
Biloxi, MS$65,490
Monroe, LA$65,416
Johnstown, PA$65,364
Sumter, SC$65,335
Columbus, GA$65,327
Pascagoula, MS$65,187
Abilene, TX$65,187
Kingsport, TN$64,995
Albany, GA$64,995
Gulfport, MS$64,973
Alexandria, LA$64,729
Fort Smith, AR$64,544
El Paso, TX$64,345
Las Cruces, NM$64,012
Harlingen, TX$63,824
Pocatello, ID$63,813
Florence, AL$63,717
Brownsville, TX$63,702
Mcallen, TX$63,547
Dothan, AL$63,443
Columbus, MS$63,004
Altus, OK$62,660
Lawton, OK$62,520
Pierre, SD$62,254
What Skills Can Increase an Email Marketer's Salary?
Demanded Skills for the Role:
Insight (Mentioned in 2.7% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
HTML (Mentioned in 4.02% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.
Demand Generation (Mentioned in 1.78% Job Postings): Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, supporting validation and mitigating customer evaluation. Useful demand generation methodologies include AIDA (attract Attention, maintain Interest, create Desire, get Action), developed by E. St. Elmo Lewis.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on an Email Marketer's salary.
Marketing Operations: Can increase your salary by up to 74%.
Channel Marketing: Can increase your salary by up to 69%.
Email Marketer Salary by Industry: Top Paying Sectors
For Email Marketer roles, the industry you choose can impact your earning potential
by as much as 20% (the gap between the highest and lowest paying industries).
Data shows that the highest-paying industry, Insurance,
offers compensation 10% above the average. Conversely,
Email Marketer positions in Edu., Gov't. & Nonprofit typically offer lower base pay,
as this sector often view Email Marketer as a support function rather than a direct revenue driver.
The top paying industry for an Email Marketer
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Insurance
$87,616
$42.0
10%
Email Marketer Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how an Email Marketer's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
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Where Does Our Salary Data Come From?
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources.
We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right.
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