What are the main factors that influence a Marketer's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change a Marketer's salary?

A Marketer's salary grows with experience: starting around $44,443 for beginners, reaching about $45,699 at mid-level, and approach $45,958 for experts.

What are the highest paying states for a Marketer?

Marketer salary varies significantly by state. The top 3 highest paying states for Marketer roles are District of Columbia $49,909, California $49,719, Massachusetts $49,057. These tech hubs typically pay 10-15% above the national average.

How much do different types of Marketer roles make?

Salaries for Marketer level roles vary by specialization: Product Marketer: $108,945; Network Marketer: $94,911; Growth Marketer: $94,098; Content Marketer: $73,492; Field Marketer: $71,436.

How do different companies affect a Marketer's salary?

Company size, industry, and compensation structure create significant salary variations for Marketer roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Marketer Salary in the United States

How much does a Marketer make in the United States?

As of January 01, 2026, the average salary for a Marketer in the United States is $45,077 per year, which breaks down to an hourly rate of $22.

However, a Marketer's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $51,811
Majority Range (25th-75th percentile): $40,249 to $48,602
Entry-Level (10th percentile): $35,854

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Marketer Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$48,602	$4,050	$935	$23
Average	$45,077	$3,756	$867	$22
25th Percentile	$40,249	$3,354	$774	$19

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Key Factors That Influence Marketer Salaries

A Marketer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketer Salaries?

Experience is a primary driver of a Marketer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $44,443
Early Career (1-2 years): $44,921
Mid-Level (2-4 years): $45,699
Senior-Level (5-8 years): $45,854
Expert (over 8 years): $45,958

Levels	Salary
Entry Level Marketer	$44,443
Intermediate Level Marketer	$44,921
Senior Level Marketer	$45,699
Specialist Level Marketer	$45,854
Expert Level Marketer	$45,958

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What Am I Worth?

How Do Marketer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketers. For example, consider the average annual salaries in these key locations:

District of Columbia: $49,909.
California: $49,719.
Massachusetts: $49,057.

District of Columbia $49,909 California $49,719 Massachusetts $49,057 Washington $48,877 New Jersey $48,859 Alaska $48,795 Connecticut $48,173 New York $47,921

Hawaii $47,114 Rhode Island $46,735 Maryland $46,478 Minnesota $46,127 Colorado $45,992 Illinois $45,947 Oregon $45,775 Delaware $45,649

New Hampshire $45,570 Virginia $45,392 Pennsylvania $44,874 Nevada $44,612 North Dakota $44,527 Michigan $44,391 Wisconsin $44,342 Vermont $44,243

Texas $43,968 Maine $43,950 Arizona $43,923 Ohio $43,891 Georgia $43,476 Indiana $43,269 Wyoming $43,228 Utah $43,165

Iowa $43,138 Kansas $42,922 Louisiana $42,859 North Carolina $42,836 Missouri $42,827 Florida $42,651 Montana $42,557 Nebraska $42,467

Kentucky $42,417 South Carolina $42,237 Tennessee $42,124 Idaho $42,079 New Mexico $41,750 Oklahoma $41,678 Alabama $41,412 South Dakota $40,966

Arkansas $40,722 West Virginia $40,591 Mississippi $40,199

Top Paying Cities for Marketers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $56,855
San Francisco: $56,296
Oakland: $55,048

San Jose, CA $56,855

San Francisco, CA $56,296

Oakland, CA $55,048

New York, NY $52,239

Queens Village, NY $51,901

Paramus, NJ $51,541

Passaic, NJ $51,496

Bergenfield, NJ $51,450

Stamford, CT $51,383

Huntington, NY $51,338

Newark, NJ $51,045

Bridgeport, CT $50,955

New Brunswick, NJ $50,806

Vallejo, CA $50,711

Middlesex, NJ $50,684

Somerset, NJ $50,644

Petaluma, CA $50,540

Santa Cruz, CA $50,364

Boston, MA $50,274

Monterey, CA $50,049

Fairbanks, AK $50,017

Los Angeles, CA $49,931

Washington, DC $49,909

Seattle, WA $49,828

Santa Rosa, CA $49,819

Juneau, AK $49,688

Orange, CA $49,539

Anchorage, AK $49,458

Anaheim, CA $49,426

Santa Ana, CA $49,359

Nassau, NY $49,332

Long Beach, CA $49,314

Danbury, CT $49,300

Santa Maria, CA $49,147

Everett, WA $49,138

Bremerton, WA $48,917

Trenton, NJ $48,831

Sacramento, CA $48,813

San Diego, CA $48,791

Brockton, MA $48,773

Tacoma, WA $48,755

Santa Barbara, CA $48,692

Lowell, MA $48,511

New Suffolk, NY $48,493

Nashua, NH $48,439

Lompoc, CA $48,367

Ventura, CA $48,322

Stockton, CA $48,309

New Haven, CT $48,218

Atlantic City, NJ $48,101

Hartford, CT $48,002

Modesto, CA $47,980

Poughkeepsie, NY $47,880

New Britain, CT $47,858

Olympia, WA $47,795

Kennewick, WA $47,795

New London, CT $47,786

Norwich, CT $47,772

Lawrence, MA $47,750

Bakersfield, CA $47,623

Riverside, CA $47,560

New Bedford, MA $47,560

Richland, WA $47,515

Portsmouth, NH $47,479

Vineland, NJ $47,470

San Bernardino, CA $47,434

Boulder, CO $47,308

Worcester, MA $47,272

Portland, OR $47,231

Saint Paul, MN $47,177

Minneapolis, MN $47,177

Philadelphia, PA $47,114

Honolulu, HI $46,875

Springfield, MA $46,717

Providence, RI $46,713

Chicago, IL $46,582

Bellingham, WA $46,528

Baltimore, MD $46,478

Chico, CA $46,366

Wilmington, DE $46,289

Pittsfield, MA $46,244

Manchester, NH $46,158

Spokane, WA $45,960

Denver, CO $45,956

Albany, NY $45,744

Troy, NY $45,726

Schenectady, NY $45,631

Burlington, VT $45,532

Portland, ME $45,374

Salem, OR $45,338

Yakima, WA $45,329

Ann Arbor, MI $45,316

Rochester, MN $45,189

Fresno, CA $45,167

Reno, NV $45,167

Milwaukee, WI $45,126

Detroit, MI $45,081

Allentown, PA $45,068

Carson City, NV $45,063

Houston, TX $44,995

Colorado Springs, CO $44,991

Syracuse, NY $44,968

Eugene, OR $44,883

Bismarck, ND $44,829

Gary, IN $44,829

Galveston, TX $44,829

Springfield, OR $44,793

Medford, OR $44,684

Fort Collins, CO $44,666

Austin, TX $44,630

Mesa, AZ $44,536

Phoenix, AZ $44,527

Dallas, TX $44,513

Reading, PA $44,486

Saint Cloud, MN $44,468

Concord, NH $44,427

Madison, WI $44,409

Utica, NY $44,288

Raleigh, NC $44,252

Las Vegas, NV $44,247

Rochester, NY $44,216

Des Moines, IA $44,211

Atlanta, GA $44,139

Battle Creek, MI $44,125

Salt Lake City, UT $44,112

Lancaster, PA $44,044

Champaign, IL $44,035

Harrisburg, PA $43,981

Durham, NC $43,941

Kansas City, MO $43,936

Kansas City, KS $43,927

Fort Worth, TX $43,923

Boca Raton, FL $43,905

Cleveland, OH $43,900

Columbus, OH $43,891

Pittsburgh, PA $43,887

Richmond, VA $43,869

Indianapolis, IN $43,860

Cincinnati, OH $43,801

Petersburg, VA $43,733

Billings, MT $43,634

Lansing, MI $43,634

Huntsville, AL $43,634

Lebanon, PA $43,630

Dayton, OH $43,625

Pueblo, CO $43,625

Appleton, WI $43,612

Buffalo, NY $43,594

Racine, WI $43,571

Charlotte, NC $43,567

Saint Louis, MO $43,553

Springfield, IL $43,535

Elkhart, IN $43,526

York, PA $43,526

Gastonia, NC $43,521

Benton Harbor, MI $43,521

Beaumont, TX $43,494

Lorain, OH $43,485

Toledo, OH $43,467

Binghamton, NY $43,445

Rock Hill, SC $43,440

Rockford, IL $43,418

Fargo, ND $43,395

Elyria, OH $43,395

Flagstaff, AZ $43,364

Fort Lauderdale, FL $43,337

Miami, FL $43,310

Duluth, MN $43,237

Bangor, ME $43,179

Cedar Rapids, IA $43,129

Louisville, KY $43,107

Grand Rapids, MI $43,098

Hialeah, FL $43,093

Casper, WY $43,030

Scranton, PA $42,976

New Orleans, LA $42,963

Virginia Beach, VA $42,958

Akron, OH $42,935

Peoria, IL $42,877

Sarasota, FL $42,868

Green Bay, WI $42,836

Baton Rouge, LA $42,814

Charleston, SC $42,805

Nashville, TN $42,791

Jamestown, NY $42,782

Davenport, IA $42,782

Tucson, AZ $42,760

Cheyenne, WY $42,746

Saint Petersburg, FL $42,733

Tampa, FL $42,724

Omaha, NE $42,715

Port Arthur, TX $42,697

Evansville, IN $42,697

Bradenton, FL $42,679

Santa Fe, NM $42,597

Orlando, FL $42,552

Clearwater, FL $42,503

Canton, OH $42,408

La Crosse, WI $42,408

Grand Forks, ND $42,395

Albuquerque, NM $42,381

Tulsa, OK $42,381

Newport News, VA $42,377

High Point, NC $42,363

Ogden, UT $42,345

Corpus Christi, TX $42,309

Laramie, WY $42,282

Norfolk, VA $42,282

Rock Island, IL $42,255

Saginaw, MI $42,246

Jacksonville, FL $42,241

Salisbury, NC $42,232

Memphis, TN $42,223

Moline, IL $42,201

Fort Myers, FL $42,187

Waterloo, IA $42,129

Spartanburg, SC $42,084

Lincoln, NE $42,061

Fort Wayne, IN $42,052

Birmingham, AL $42,002

Cedar Falls, IA $41,993

Provo, UT $41,989

Springfield, OH $41,984

San Antonio, TX $41,975

Greensboro, NC $41,957

South Bend, IN $41,953

Winston Salem, NC $41,948

Boise, ID $41,935

Savannah, GA $41,903

Muskegon, MI $41,822

Lima, OH $41,768

Lake Charles, LA $41,750

Anderson, IN $41,741

Lexington, KY $41,727

Augusta, GA $41,714

Greenville, SC $41,714

Wichita, KS $41,673

Tuscaloosa, AL $41,673

Columbia, SC $41,633

Bloomington, IN $41,520

Roanoke, VA $41,493

Asheville, NC $41,434

Knoxville, TN $41,358

Shreveport, LA $41,353

Wilmington, NC $41,295

Frankfort, KY $41,209

Oklahoma City, OK $41,177

Chillicothe, OH $41,159

Longview, TX $41,155

Topeka, KS $41,141

Mobile, AL $41,074

Terre Haute, IN $41,056

Erie, PA $41,051

Altoona, PA $41,029

Melbourne, FL $41,015

Amarillo, TX $40,997

Killeen, TX $40,984

Fayetteville, AR $40,948

Sioux Falls, SD $40,916

Chattanooga, TN $40,889

Idaho Falls, ID $40,884

Gainesville, FL $40,790

Portsmouth, OH $40,767

Little Rock, AR $40,758

Lynchburg, VA $40,758

Lafayette, LA $40,740

Youngstown, OH $40,740

Temple, TX $40,722

Daytona Beach, FL $40,713

Clarksville, TN $40,709

Pensacola, FL $40,704

Hopkinsville, KY $40,569

Charleston, WV $40,564

Florence, SC $40,542

Sioux City, IA $40,515

Macon, GA $40,384

Tallahassee, FL $40,380

Fayetteville, NC $40,371

Waco, TX $40,362

Wichita Falls, TX $40,362

Pine Bluff, AR $40,344

Vincennes, IN $40,258

Lubbock, TX $40,240

Great Falls, MT $40,213

Alamogordo, NM $40,208

Abilene, TX $40,172

Rapid City, SD $40,114

Monroe, LA $40,114

Albany, GA $40,087

Huntington, WV $40,082

Jackson, MS $40,078

Greenville, MS $40,073

Parkersburg, WV $40,028

Montgomery, AL $40,019

Johnstown, PA $40,010

Springfield, MO $39,974

Biloxi, MS $39,951

Sumter, SC $39,857

Columbus, GA $39,852

Twin Falls, ID $39,825

Pascagoula, MS $39,767

Kingsport, TN $39,649

Gulfport, MS $39,636

Alexandria, LA $39,487

Fort Smith, AR $39,374

El Paso, TX $39,253

Helena, MT $39,194

Las Cruces, NM $39,050

Harlingen, TX $38,924

Pocatello, ID $38,883

Florence, AL $38,870

Brownsville, TX $38,861

Dothan, AL $38,788

Mcallen, TX $38,766

Columbus, MS $38,432

Altus, OK $38,225

Lawton, OK $38,139

Pierre, SD $37,977

What Skills Can Increase a Marketer's Salary?

Demanded Skills for the Role:

Presentation (Mentioned in 4.8% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
CRM (Mentioned in 2.08% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
PowerPoint (Mentioned in 1.68% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.

See More Skills

Skills	Demand Percentage
Presentation	4.8%
CRM	2.08%
PowerPoint	1.68%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketer's salary.

Marketing Plans: Can increase your salary by up to 12%.
Insight: Can increase your salary by up to 12%.
Analysis: Can increase your salary by up to 10%.

Skill	Salary	Salary % Increase
Marketing Plans	$50,486	12%
Insight	$50,486	12%
Analysis	$49,584	10%
Project Management	$49,584	10%
Consulting	$49,584	10%
Market Research	$49,133	9%

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How Education impacts a Marketer's Salary?

Your level of education can impact your salary potential. While many Marketers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Marketer with a Associate's Degree is between $46,398 and $50,248).

Marketer Salaries by Degree Level

Typical Education for Marketer

No Diploma 0.2%

High School 6.0%

Associates 6.8%

Bachelors 78.8%

Masters 8.0%

Doctorate 0.2%

view as table

Degree Level	% of user with this level of education
No Diploma	0.2%
High School	6.0%
Associates	6.8%
Bachelors	78.8%
Masters	8.0%
Doctorate	0.2%

view as graph

Marketer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

$40,249

Average $45,077/year

$48,602

$3,354

Average $3,756/month

$4,050

$774

Average $867/week

$935

$19

Average $22/hour

$23

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$48,602	$4,050	$935	$23
Average	$45,077	$3,756	$867	$22
25th Percentile	$40,249	$3,354	$774	$19

Salaries of jobs related to Marketer

Salary Trends for Marketer

Salaries for a Marketer can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $48,976 in 2023 to around $48,102 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketer salary trends, .

Average Annual Salary of Marketer Over Time

2022

$???

2023

$48,976

2024

$48,527

2025

$48,102

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$48,976
2024	$48,527
2025	$48,102
2026	View More
2027	View More

Most common benefits for Marketer

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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